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レポート概要
The Southeast Asia POS Terminal Market is expected to reach a CAGR of 32.4% during the forecast period 2021 – 2026. Factors such as gradually rising use of online payments in retail, growing middle-class income, and increasing investments and partnerships from foreign players are expected to boost the growth of the market. The POS terminal market has grown significantly over the past few years, owing to its ability to offer an increased return on investment and ease of access. POS systems that facilitate transactions from the central component of businesses across industries, like retail, hospitality, transportation, and banking, have gained importance in companies of small and big sizes, over the years.
– POS terminal systems evolved from being transaction-oriented terminals/devices to systems that can integrate with the company’s CRM and other financial solutions. This evolution, thus, empowered the end-users with business intelligence to better manage their revenue streams and inventory. With the functional benefits that the advanced POS systems offer, companies have replaced their traditional billing software with POS systems, thus, securing the growth of the POS system market.
– In September 2019, a South Korean financial firm Alliex announced that it is planning to invest USD 700 million to install a total of 600,000 shared POS devices in Vietnam in the next five years. Moreover, growth is supported by government initiatives to boost the cashless economy. For instance, the Vietnamese government set the target to make 90% of all transactions cashless by 2020.
– However, lack of interoperability between the different payment systems, low acceptance by merchants, and high dependence on cash is restricting the market growth. According to the World Bank, over 50% of people living in South-East Asia don’t have an account at a formal financial institution, and according to the Ministry of Industry and Trade, about 80% of people residing in Vietnam prefer to use cash for their daily transactions.
– The spread of the coronavirus pandemic, which has triggered a sharp rise in digital payments and home delivery, is expected to impact the growth of point of sale terminal market positively in the short run. Moreover, many retailers are shifting their attention from cash preservation toward a flexible omnichannel retail model and sustainable fulfillment to drive sales, which can further improve the adoption of PoS terminals. However, supply chain disruptions are causing a shortage of swipe machines to process digital payments at retail outlets, which might hamper the growth temporarily.
Key Market Trends
Retail Segment is Expected to Grow Significantly
– The increasing number of retail stores across regions attract customers, due to large discounts and other services; however, customer retention becomes the major challenge for them, in order to sustain in the market. This competition increases the need to reinvent their business models to keep away from competition, with respect to price, and find the balance between investing in the new technologies, and the revenue.
– The sales reporting, inventory and financial management, and the customer analytics features, which POS terminals provide, assist the retailers in overcoming the issues related to customer retention. Hence, the need for customer retention and competition growth of the industry promotes the growth of POS terminals.
– Moreover, the digital economy in Southeast Asia is set to expand rapidly. Google and Temasek predict that by 2023, online consumer spending across the top 6 economies will reach approximately a quarter of a trillion dollars. The growth of E-commerce is on the rise, and the expansion is fuelled by factors such as rising disposable incomes, improved logistical networks, increased internet/mobile usage, and alternative payment methods.
– The top players are localizing their retail sites and capture their slice of the market across the ASEAN big six Indonesia, Thailand, Malaysia, Singapore, Philippines, and Vietnam. The local players in the POS terminal market are capturing the growing demand by adopting partnerships to grow their network and increase customer acquisition.
Growing Investments and digitalization in the payment industry is expected to boost the market growth
– Most of the countries in South-East Asia have economies driven by cash payments and traditional forms of money transfers (banks, remittance services, etc.). But the scenario is changing gradually with the immense growth in the digital payments sector is mainly attributed to the launch and widespread adoption of e-commerce and digital marketplace app.
– The presence of regional POS terminal vendors is increasing inside and outside the region, providing growth prospects to the market. For instance, in 2019, Semnox Solutions, provider of technology for the entertainment and amusement industry, announced a new partnership with Speed POS Vietnam who will act as Semnox’s dealers in the Indo-China region. The company will be able to provide Semnox’s integrated ticketing and cashless management solutions to its clients in the area.
– Moreover, In July 2020, QASHIER, a smart point-of-sale (POS) terminal provider, has bagged SGD 1.2 million funding in a seed funding round led by Singapore-based venture capital (VC) firm Cocoon Capital and Hardware Club – a San Francisco-based VC firm. The company is planning to use the finances to expand further into South-east Asia, grow its team, and invest more in product development.
– In March 2020, Malaysian technology provider StoreHub, opened its new regional headquarters, named the StoreHub Stadium. The 27,000 sq ft space is already occupying195 of their 340+ employees – dubbed Hubbers – and is expected to eventually house up to 500 members of the company’s local and international teams. Moreover, the company also announced a partnership with Facebook Malaysia to introduce unique, expanded Loyalty and Rewards Program to the most extensive POS solutions platform in Southeast Asia
Competitive Landscape
The southeast Asia point of sale terminal market is moderately fragmented owing to the presence of local as well as international players. The players in the market are investing in inventing new ways to attract and retain customers. The subscription-based pricing model in the software segment offers flexibility to the customers but increases the market competition.
– In January 2020 – Hewlett Packard Enterprise announced the launch of two services, namely HP Engage Console and HP Engage Catalog in order to benefit small businesses in the retail and hospitality industries. These cloud services are designed to expand the features of Point of Sale systems in local stores and cafes, restaurants, lodging, travel, and other small businesses. The new services are also supposed to benefit Independent Software Vendors (ISVs), helping developers to reach a broader audience with the help of a unique app marketplace.
– In May 2020, Shopify launched a fully rebuilt Shopify POS for merchants across the globe. The all-new Shopify POS offers the power of omnichannel for businesses by bringing in-person and online sales together in one place.
Reasons to Purchase this report:
– The market estimate (ME) sheet in Excel format
– 3 months of analyst support
1 INTRODUCTION
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2 RESEARCH METHODOLOGY
3 EXECUTIVE SUMMARY
4 MARKET DYNAMICS
4.1 Market Overview
4.2 Industry Attractiveness – Porter’s Five Forces Analysis
4.2.1 Bargaining Power of Suppliers
4.2.2 Bargaining Power of Buyers
4.2.3 Threat of New Entrants
4.2.4 Threat of Substitutes
4.2.5 Intensity of Competitive Rivalry
4.3 Assessment of Impact of COVID-19 on Southeast Asia POS Market
4.4 Market Drivers
4.4.1 Growing Investments in POS and digitalization in the payment industry is expected to boost the market growth
4.5 Market Restraints
5 MARKET SEGMENTATION
5.1 By Component
5.1.1 Hardware
5.1.2 Software
5.1.3 Services
5.2 By Type
5.2.1 Fixed Point-of-Sale Terminals
5.2.2 Mobile/Portable Point-of-Sale Terminals
5.3 By End-user Industry
5.3.1 Entertainment
5.3.2 Hospitality
5.3.3 Healthcare
5.3.4 Retail
5.3.5 Other End-user Industries
5.4 Country
5.4.1 Singapore
5.4.2 Indonesia
5.4.3 Vietnam
5.4.4 Malaysia
5.4.5 Others
6 COMPETITIVE INTELLIGENCE
6.1 Company Profiles*
6.1.1 AutoCount Soft Pte Ltd
6.1.2 iMetrics PTE Ltd
6.1.3 AZ Digital
6.1.4 Samsung Electronics Co. Ltd.
6.1.5 NCR Corporation
6.1.6 Toshiba Tec Corporation
6.1.7 Hewlett Packard Company
6.1.8 Bindo Labs, Inc.
6.1.9 Shopify
6.1.10 Qashier
6.1.11 StoreHub
7 INVESTMENT ANALYSIS
8 FUTURE OF THE MARKET