 | • レポートコード：MRC2103C039 • 出版社/出版日：Mordor Intelligence / 2021年2月25日 • レポート形態：英文、PDF、100ページ • 納品方法：Eメール（受注後2-3営業日） • 産業分類：消費財 |
| Single User | ￥629,000 (USD4,250) | ▷ お問い合わせ |
| Team User | ￥703,000 (USD4,750) | ▷ お問い合わせ |
| Corporate License | ￥1,110,000 (USD7,500) | ▷ お問い合わせ |
• お支払方法：銀行振込（納品後、ご請求書送付）
レポート概要
| 本調査資料では、世界のパーソナルケア機器市場について調査し、イントロダクション、調査手法、エグゼクティブサマリー、市場動向、性別（男性、女性、ユニセックス）分析、種類別（シェービング・グルーミング、スタイリング、美容家電、オーラルケア）分析、流通チャンネル別（スーパーマーケット・ハイパーマーケット、専門店、オンラインストア、その他）分析、地域別分析、競争状況、市場機会/将来の見通し、新型コロナウイルス感染症の影響などを掲載しています。 ・イントロダクション ・調査手法 ・エグゼクティブサマリー ・市場動向 ・世界のパーソナルケア機器市場規模：性別（男性、女性、ユニセックス） ・世界のパーソナルケア機器市場規模：種類別（シェービング・グルーミング、スタイリング、美容家電、オーラルケア） ・世界のパーソナルケア機器市場規模：流通チャンネル別（スーパーマーケット・ハイパーマーケット、専門店、オンラインストア、その他） ・世界のパーソナルケア機器市場規模：地域別 ・競争状況 ・市場機会/将来の見通し ・新型コロナウイルス感染症の影響 |
Personal care appliances market is projected to grow at a CAGR of 6.62% during the forecast period (2021-2026).
– The market studied has witnessed a significant growth following the surge in expenditure pertaining to grooming and styling products. Major players are continuously involved in introducing novel products that enable individual consumers to create desired style.
– Men, while not traditionally associated with hair styling or beauty appliances, have turned into active consumers in recent years. With the rising trend of men using hair straighteners, there is an opportunity to design appliances specifically for the young male consumers who use them the most. Product designs with a more masculine image, such as larger hand grips and larger buttons or appliances for shorter hair, such as mini straighteners, may all do well.
– The oral care segment comprising electric toothbrush and other oral care appliances is still in its nascent stage in the developing countries. This is due to lesser consumer awareness about the benefits associated with the use of e-tooth brush, along with lower affordability. Countries, like India, Brazil, Mexico, and South Africa, in which the rural population holds a dominant share, have a higher market penetration rate of traditional toothbrush. However, higher price of the product is also a key factor hindering the market growth.
– After, the onset of COVID-19, many countries implied a strict lockdown measures in their respective countries, which closed the beauty salons around the world. Therefore, this factor, increased the sales of men’s personal care products such as shavers and trimmers, giving the male consumers the convenience of grooming from the comfort and safety of their home. However, the market of styling tools witnessed a tough time.
Key Market Trends
Hair Straightener Holds Significant Share in the Market
Globally the women love hair with a lived-in vibe and texture to it, particularly the women in the developed nation where it is a case of striking the fine balance between being groomed without looking too overdone. Thus, the customers, primarily women, are actively seeking for hair styling tools, including hair straighteners that are easily accessible and affordable. Additionally, while efficiently straightening the hair in comparatively less time and in a portable size, hair straighteners with the high-end heat protectant technology are gaining great traction among customers of the global market. For instance, Remington, one of the key players in the UK hair straightener market, launched a new line of hair straighteners that heat up in 15 seconds, thus, became an apt solution for the customers living a hectic life and seeking for products that can cater an instant result. Therefore, predominantly contributing to the growth of the market.
Asia-Pacific is the Fastest Growing Market
Continuously surging economy of the region is driving the attention of the consumers towards the innovative personal care appliances like the hair styling tools, electric oral care products, beauty appliances and others that offers a convenient usage and better results to the consumers. In the studied period, the demand for electric toothbrush has skyrocketed in the region, especially in countries like India, China and Japan owing to its better outcomes. As a result, Oral-B brand of Procter and Gamble launched its electric rechargeable toothbrushes in India. The electric toothbrush sets a new benchmark in oral healthcare, with features for up to 100% more plaque removal, as compared to regular manual brushes. Similarly, the hair appliances (hair styling tools) are experiencing a strong phase of innovation in the region. New and premium technology is becoming mainstream and public interest in these products is increasing. Thus, premiumization becomes more important in hair care appliances and is one of the on-going demands among the consumers in the region.
Competitive Landscape
The global personal care appliances market is driven by both global as well as regional players, however, the global players such as Procter & Gamble, Dyson Limited, Koninklijke Philips N.V., Panasonic Corporation, and Conair Corporation have an upper hand over the other players. The key player has been observed to adopt varied growth strategies such as mergers and acquisition, partnership, expansion, and product innovation to strengthen their position in the market studied. Nonetheless, product innovation is observed to be the most effective growth strategy. As a result, various global companies, such as Koninklijke Philips NV., and Panasonic, one of the market leaders, are implementing product innovation as a business strategy to meet the growing competition from new players. For instance, In June 2019, Koninklijke Philips N.V., launched Three-in-One Hair Trimmer in India, which performs three functions such as Shaves, Trims and Shapes the facial hair.
Reasons to Purchase this report:
– The market estimate (ME) sheet in Excel format
– 3 months of analyst support
1 INTRODUCTION
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2 RESEARCH METHODOLOGY
3 EXECUTIVE SUMMARY
3.1 Market Overview
4 MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Porter’s Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5 MARKET SEGMENTATION
5.1 By Gender
5.1.1 Men
5.1.2 Women
5.1.3 Unisex
5.2 By Type
5.2.1 Shaving and Grooming
5.2.1.1 Shavers
5.2.1.2 Trimmers
5.2.1.3 Epilator
5.2.2 Styling
5.2.2.1 Hair Straightener
5.2.2.2 Hair Dryer
5.2.2.3 Hair Curler
5.2.2.4 Others
5.2.3 Beauty Appliances
5.2.4 Oral Care
5.3 By Distribution Channel
5.3.1 Supermarkets/Hypermarkets
5.3.2 Specialty Stores
5.3.3 Online Stores
5.3.4 Others
5.4 Geography
5.4.1 North America
5.4.1.1 United States
5.4.1.2 Canada
5.4.1.3 Mexico
5.4.1.4 Rest of North America
5.4.2 Europe
5.4.2.1 Spain
5.4.2.2 United Kingdom
5.4.2.3 Germany
5.4.2.4 France
5.4.2.5 Italy
5.4.2.6 Russia
5.4.2.7 Rest of Europe
5.4.3 Asia Pacific
5.4.3.1 China
5.4.3.2 Japan
5.4.3.3 India
5.4.3.4 Australia
5.4.3.5 Rest of Asia-Pacific
5.4.4 South America
5.4.4.1 Brazil
5.4.4.2 Argentina
5.4.4.3 Rest of South America
5.4.5 Middle East and Africa
5.4.5.1 South Africa
5.4.5.2 Saudi Arabia
5.4.5.3 Rest of Middle East and Africa
6 COMPETITIVE LANDSCAPE
6.1 Most Active Companies
6.2 Most Adopted Strategies
6.3 Market Share Analysis
6.4 Company Profiles
6.4.1 Procter & Gamble
6.4.2 Koninklijke Philips N.V.
6.4.3 Wahl Clipper Corporation
6.4.4 Panasonic Corporation
6.4.5 Spectrum Brands, Inc.
6.4.6 Conair Corporation
6.4.7 Andis Company
6.4.8 Dyson Limited
7 MARKET OPPORTUNITIES AND FUTURE TRENDS
8 IMPACT OF COVID-19 ON THE MARKET