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レポート概要
| 本調査資料では、世界のメープルウォーター市場について調査し、イントロダクション、調査手法、エグゼクティブサマリー、市場動向、製品種類別（香料、無香料）分析、包装別（ボトル、カートン・テトラパック、その他）分析、流通チャンネル別（ハイパーマーケット・スーパーマーケット、コンビニエンスストア、専門店、オンライン小売店、その他）分析、地域別分析、競争状況、市場機会/将来の見通し、新型コロナウイルス感染症の影響などを掲載しています。 ・イントロダクション ・調査手法 ・エグゼクティブサマリー ・市場動向 ・世界のメープルウォーター市場規模：製品種類別（香料、無香料） ・世界のメープルウォーター市場規模：包装別（ボトル、カートン・テトラパック、その他） ・世界のメープルウォーター市場規模：流通チャンネル別（ハイパーマーケット・スーパーマーケット、コンビニエンスストア、専門店、オンライン小売店、その他） ・世界のメープルウォーター市場規模：地域別 ・競争状況 ・市場機会/将来の見通し ・新型コロナウイルス感染症の影響 |
The global maple water market is expected to register a CAGR of 11.02% during the forecast period, 2021-2026.
– The shift in consumer preference from carbonated and high sugar beverages is expected to drive the demand for maple water. Maple waters use maple sap, which is water from the ground that has been filtered as it travels up the tree trunk and gets infused with sugar, calcium, potassium, magnesium and manganese along the way, thereby providing both refreshment and taste.
– The convenience of consumption and its effect on human nutrition are also some of the factors that are increasing the demand in the market. Moreover, as it is low-calorie natural alternative to sugary-beverages, manufacturers are increasingly using fortifications such as vitamins, acids, minerals, and herbs, which claim to improve immunity and boost energy.
– As the consumer focus was centred towards proper nutritional intake initially during the pandemic, they are likely to switch towards healthier beverage options and depict their preference for vitamin and mineral-infused functional maple waters. Thus, COVID-19 pandemic is likely to offer wider opportunities for the maple water market during the forecast period. Moreover, online retail channels are expexted to attain higher growth rate than conventional channels of distribution such as supermarkets and specialty stores in terms of sales of maple water during the forecast period.
Key Market Trends
Value Added Hydration Evolving Consumer Preferences in Maple Water Market
The rapid demand for flavored, fortified, or sparkling maple water is attributed to the rising consumer demand for value added hydration, in line with evolving consumer preferences. The rise in obese and diabetic populations in the United States, Canada, India, Australia, and the United Kingdom, among other countries, has shifted the focus from carbonated soft drinks to bottled water in the recent past. The introduction of new and innovative types of natural and organic functional water from beverage manufacturing companies that are engaged in the production of modified blends of protein and minerals is likely to fuel the growth of the market. In addition, inclusion of essential ingredients, such as protein, amino acids, vitamins, and minerals in maple water is expected to become one of the key market trends. In fact, research by the International Food Information Council Foundation on Food and Health revealed that 47% of the total consumers prefered food and beverages with additional nutrients, thus, respesenting an opportunity for fortification of maple water.
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North America Remains The Leading Region
The opportunities in the North American maple water sector continue to grow, due to the increasing availability of healthy maple trees and growing consumer demand for natural products. This is also due to the increasing awareness of nutritional value of maple water and increasing demand for packaged flavoured beverages in the region. Moreover, the rise in plantation of sugar maple tree across eastern Canada and Northeastern United States is also contributing to the production growth of maple water. Its commercialization in North America has to undergo certifications. For instance, in Canada NAPSI (Natural, Authentic, Pure, Sterile, Integral) is the certification for maple water, which was established in 2013 by Québec Maple Syrup Producers. NAPSI certification means the maple water is fresh, translucent and crystal-clear, and would maintain its beneficial properties. Furthermore, the presence of major players in the region is also contributing to its market growth. Thus, in the forecast period, North America is expected to remain a leading region, with a large consumption of maple water in Canada and the United States.
Competitive Landscape
Eau d’Érable Oviva, Feronia Forests, LLC (Vertical Water), and Lower Valley Beverage Company are some of the prominent players in the maple water market. Some of the other players including Maple 3, Happy Tree, MapleMama Beverages, LLC., and Asarasi have also marked their position in the market with their unique product portfolio i.e., maple water enhanced with a veriety of flavours. Moreover, regional or domestic companies have been marketing their products with strategies, such as partnerships, new product launches, and significant investment in advertisements. For example, in September 2018, Drink Simple launched ”better-for-you” maple drink in sustainable SIG cartons.
Reasons to Purchase this report:
– The market estimate (ME) sheet in Excel format
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1 INTRODUCTION
1.1 Study Deliverables and Study Assumptions
1.2 Scope of the Study
2 RESEARCH METHODOLOGY
3 EXECUTIVE SUMMARY
4 MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Porter’s Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products and Services
4.3.5 Degree of Competition
5 MARKET SEGMENTATION
5.1 By Product Type
5.1.1 Flavored
5.1.2 Unflavored
5.2 By Packaging
5.2.1 Bottles
5.2.2 Carton/Tetra-Packs
5.2.3 Others
5.3 By Distribution Channel
5.3.1 Hypermarket/ Supermarket
5.3.2 Convenience Store
5.3.3 Specialty Store
5.3.4 Online Retail Store
5.3.5 Others
5.4 By Geography
5.4.1 North America
5.4.1.1 United States
5.4.1.2 Canada
5.4.1.3 Mexico
5.4.1.4 Rest of North America
5.4.2 Europe
5.4.2.1 Germany
5.4.2.2 United Kingdom
5.4.2.3 France
5.4.2.4 Italy
5.4.2.5 Spain
5.4.2.6 Rest of Europe
5.4.3 Asia Pacific
5.4.3.1 China
5.4.3.2 India
5.4.3.3 Australia
5.4.3.4 Japan
5.4.3.5 Rest of Asia Pacific
5.4.4 Rest of the World
5.4.4.1 South America
5.4.4.2 Middle East and Africa
6 COMPETITIVE LANDSCAPE
6.1 Most Adopted Strategies
6.2 Most Active Companies
6.3 Market Positioning Analysis
6.4 Company Profiles
6.4.1 Feronia Forests, LLC (Vertical Water)
6.4.2 Smith & Salmon Inc. (Sap! Beverages)
6.4.3 Asarasi
6.4.4 Drink Simple
6.4.5 Eau d’Érable Oviva
6.4.6 Maple 3
6.4.7 PURE MAPLE WATER COMPANY LTD
6.4.8 Kiki Maple Water
6.4.9 MapleMama Beverages, LLC.
6.4.10 My Maple Water
7 MARKET OPPORTUNITIES AND FUTURE TRENDS
8 IMPACT OF COVID-19 ON THE MARKET