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レポート概要
| 本調査資料では、世界のeスポーツ市場について調査し、イントロダクション、調査手法、エグゼクティブサマリー、市場動向、eスポーツ市場状況、収益形式別（メディア権利、広告・スポンサーシップ、商品・チケット、その他）分析、プラットフォーム別（ツイッチ、ユーチューブ、その他）分析、地域別分析、競争状況、市場機会・将来動向、投資分析などの項目を掲載しています。 ・イントロダクション ・調査手法 ・エグゼクティブサマリー ・市場動向 ・eスポーツ市場状況 ・世界のeスポーツ市場規模：収益形式別（メディア権利、広告・スポンサーシップ、商品・チケット、その他） ・世界のeスポーツ市場規模：プラットフォーム別（ツイッチ、ユーチューブ、その他） ・世界のeスポーツ市場規模：地域別 ・競争状況 ・市場機会・将来動向 ・投資分析 |
The eSports market is expected to register a CAGR of 20% during the forecast period, 2021-2026. As per the World Economic Forum, the eSports viewers spent 17.9 million hours watching their gaming heroes on channels such as YouTube’s gaming channel or on Twitch in the first quarter of 2018. The Sports market is still in its initial stage, and with the growing viewership, hence it is expected that it will offer strong potential to capitalize on the market in the future.
– The majority of the audience and the players of eSports are the Millenials. Thus, the publishers of the eSports are targetting these customer base by personalizing the gameplay experience and offering the game on different platforms such as console, PC, and mobile. For instance, As of April 2018, Fortnite game generated USD 296 million of revenue across platforms, which was more annual revenue than any major console or PC game by that time. Thus, with the new gamers in the ecosystem, it is expected to attract more eSports audiences, which will generate more revenue over time.
– Moreover, to make the entire sports organized, organizations are emerging for governance. For instance, associations such as the World esports Association (WESA), Esports Integrity Coalition are working with esports stakeholders to protect the integrity of competition, and investigate all forms of cheating, including match manipulation. Hence, this would have a positive outlook on the market and expected to complement the growth of the market.
– However, on the flip, lack of supportive infrastructure and lack of awareness about sports are few factors that are hindering the market growth during the forecast period.
Key Market Trends
Advertising to be the Largest Sources of eSports Revenue
– The advertising comprises the revenue generated from the advertisements targeting esports viewers, including ads shown during live streams on online platforms, on video-on-demand content of esports matches, or esports TV.
– With the rising viewership on online platforms such as Twitch and YouTube, advertising is expected to generate more revenue during the forecast period. According to Streamlabs, Twitch and YouTube led the race with 1.13 million active streamers and 432,000 active streamers per quarter, respectively, in 2018. Thus, with the increasing number of streamers, advertising relevant content is expected to increase, which in return will help to generate revenue for the industry.
– Moreover, Overwatch League Grand Finals, which took place on September 29, 2019, saw a 16% increase of viewership from last year’s, which resulted in a global AMA (Average Minute Audience) at 1.12 million. Therefore, in order to track the viewership of Overwatch League and Call of Duty League, Activision Blizzard partnered with Nielsen in April 2018 to track both Overwatch League and Call of Duty League viewership. This partnership aimed to accurately gauge viewership for these events, helping Activision Blizzard strike accurate investing and advertising partnerships.
– Hence, all the factors mentioned above are expected to contribute to the advertising segment for generating revenue for the eSports market in the forecasted period.
China Dominates the Market
– China is anticipated to hold a significant market share in the eSports market owing to the popularity of the esports among the youth and supportive government support for the growth of the market.
– For instance, Hangzhou ( a city in China) plans to build 14 esports facilities before 2022 and expected to invest up to RMB15.45 billion (USD 2.22 billion). This investment is expected to make it the esports capital of the world.
– Moreover, Hangzhou is going to host Asian Games in 2022, where esports is expected to be an official medal event. With its investments, China is expected to become to hold significant market share.
– Further, Tencent Holdings Limited, a significant player in the eSports industry, is headquartered in China and played an influential role in the increase of eSports in China by developing games like “Honor of Kings,” which made revenue of USD 1.3 billion in its own right in 2018. Tencent Holdings Limited is planning for expanding tournaments for hugely popular games like “League of Legends” and “Honor of Kings in China which is going to attract global players and viewers.
– Additionally, in February 2019, Nike, Inc signed a four-year deal with the League of Legends Pro League (LPL) in China. Nike, Inc would supply every squad with sneakers, casual clothing, and professional jerseys. Nike-sponsored jerseys are expected to enhance the visibility of the LPL league globally.
– Hence, with the increasing investment in the eSports in the country is expected to augment the China market.
Competitive Landscape
The eSports market is at its initial stage, and thus, the market is a little competitive in nature. Although seeing the popularity of the eSports leagues, companies are entering into the market to gain competitive advantage and expand their geographical presence. Organizing new sports leagues, partnerships, mergers, and acquisitions are the strategies followed by these companies to increase their visibility across different geographic locations. Some of the significant players are Modern Times Group, Activision Blizzard, Inc and Riot Games, Inc. (Tencent Holdings Ltd) amongst others. Few recent developments are:
– October 2019 – Electronic Arts Inc., in partnership with Fédération Internationale de Football Association (FIFA), announced the launch of the EA SPORTS FIFA 20 Global Series on The Road to the FIFA eWorld CupTM. The EA SPORTS FIFA 20 Global Series continued to expand as more than 20 of the world’s most notable football leagues will run local events. And, it is expecting millions of participants from over 60 nations globally.
– December 2018 – Electronic Sports League (ESL) and Intel Corporation partnered to promote the advancement of the esports ecosystem through the introduction of the latest technologies, tournaments, and events across the globe, especially in the Asia-Pacific region. Moreover, Intel would invest more than USD 100 million to boost the profile of electronic sports worldwide by providing high-powered computer processors.
Reasons to Purchase this report:
– The market estimate (ME) sheet in Excel format
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1 INTRODUCTION
1.1 Study Deliverables
1.2 Study Assumptions
1.3 Scope of the Study
2 RESEARCH METHODOLOGY
3 EXECUTIVE SUMMARY
4 MARKET DYNAMICS
4.1 Market Overview
4.2 Introduction to Market Drivers and Restraints
4.3 Market Drivers
4.3.1 Increasing Popularity of Video Games
4.3.2 Growing Awareness about eSports
4.4 Market Restraints
4.4.1 Issues Such as Piracy, Laws and Regulations, and Concerns Relating to Fraud During Gaming Transactions
4.5 Industry Value Chain Analysis
4.6 Industry Attractiveness – Porter’s Five Force Analysis
4.6.1 Threat of New Entrants
4.6.2 Bargaining Power of Buyers/Consumers
4.6.3 Bargaining Power of Suppliers
4.6.4 Threat of Substitute Products
4.6.5 Intensity of Competitive Rivalry
5 ESPORTS MARKET LANDSCAPE
5.1 Esports Engagement by Country
5.2 Top 10 Games Played by eSports Fans
5.3 Top 10 Leagues, By Viewership, By Prize Money
6 MARKET SEGMENTATION
6.1 Revenue Model
6.1.1 Media Rights
6.1.2 Advertising and Sponsorships
6.1.3 Merchandise and Tickets
6.1.4 Others
6.2 Streaming Platform
6.2.1 Twitch
6.2.2 YouTube
6.2.3 Others ( DouYu and Hayu )
6.3 Geography
6.3.1 North America
6.3.1.1 United States
6.3.1.2 Canada
6.3.1.3 Rest of North America
6.3.2 Europe
6.3.2.1 Germany
6.3.2.2 United Kingdom
6.3.2.3 France
6.3.2.4 Rest of Europe
6.3.3 China
6.3.4 Asia Pacific ( excluding China)
6.3.4.1 Japan
6.3.4.2 India
6.3.4.3 South Korea
6.3.4.4 Rest of Asia-Pacific
6.3.5 Latin America
6.3.6 Middle East and Africa
7 COMPETITIVE LANDSCAPE
7.1 Company Profiles
7.1.1 Modern Times Group
7.1.2 Activision Blizzard, Inc
7.1.3 Electronic Arts Inc
7.1.4 Riot Games, Inc. ( Tencent Holdings Ltd)
7.1.5 Epic Games, Inc.
7.1.6 Gfinity, PLC
7.1.7 Faceit
7.1.8 Capcom Co., Ltd.
7.1.9 Valve Corporation
8 MARKET OPPORTUNITIES AND FUTURE TRENDS
9 INVESTMENT ANALYSIS