▶ 調査レポート

顧客分析の世界市場2021-2026:成長・動向・新型コロナの影響・市場予測

• 英文タイトル:Customer Analytics Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

Mordor Intelligenceが調査・発行した産業分析レポートです。顧客分析の世界市場2021-2026:成長・動向・新型コロナの影響・市場予測 / Customer Analytics Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026) / MRC2103F118資料のイメージです。• レポートコード:MRC2103F118
• 出版社/出版日:Mordor Intelligence / 2021年1月
• レポート形態:英文、PDF、120ページ
• 納品方法:Eメール(受注後2-3営業日)
• 産業分類:サービス
• 販売価格(消費税別)
  Single User¥565,250 (USD4,250)▷ お問い合わせ
  Team User¥631,750 (USD4,750)▷ お問い合わせ
  Corporate License¥997,500 (USD7,500)▷ お問い合わせ
• ご注文方法:お問い合わせフォーム記入又はEメールでご連絡ください。
• お支払方法:銀行振込(納品後、ご請求書送付)
レポート概要
本調査資料は、世界の顧客分析市場について調査し、イントロダクション、調査手法、エグゼクティブサマリー、市場動向、技術ロードマップ、展開別(オンプレミス、クラウドベース)分析、ソリューション別(ソーシャルメディア分析ツール、Web分析ツール、ダッシュボード・レポートツール、顧客の声(VOC)、ETL(抽出・変換・読み込み)、分析モジュール・ツール)分析、組織規模別(中小企業、大企業)分析、サービス別(マネージドサービス、プロフェッショナルサービス)分析、産業別(通信・IT、旅行・ホスピタリティ、小売、金融、メディア・エンターテインメント、その他)分析、地域別分析、競争状況、投資分析、市場機会/将来の見通しなどを徹底分析したものです。
・イントロダクション
・調査手法
・エグゼクティブサマリー
・市場動向
・技術ロードマップ
・世界の顧客分析市場規模:展開別(オンプレミス、クラウドベース)
・世界の顧客分析市場規模:ソリューション別(ソーシャルメディア分析ツール、Web分析ツール、ダッシュボード・レポートツール、顧客の声(VOC)、ETL(抽出・変換・読み込み)、分析モジュール・ツール)
・世界の顧客分析市場規模:組織規模別(中小企業、大企業)
・世界の顧客分析市場規模:サービス別(マネージドサービス、プロフェッショナルサービス)
・世界の顧客分析市場規模:産業別(通信・IT、旅行・ホスピタリティ、小売、金融、メディア・エンターテインメント、その他)
・世界の顧客分析市場規模:地域別
・競争状況
・投資分析
・市場機会/将来の見通し

The customer analytics market was valued at USD 3.74 billion in 2020 and is expected to reach USD 10.2 billion by 2026, at a CAGR of 18.2% over the forecast period 2021 – 2026. Cloud is expected to continue its reign with more companies moving toward it, as a result of the proliferation of cloud-based tools available in the market. Moreover, firms may learn how to embrace the power of cloud analytics, where most of the elements, like customer data sources, data models, processing applications, computing power, analytic models, and data storage, are located in the cloud, which may help in integrating intelligence into existing workflows and improve decision-making across operations.

– Due to the rising demand for improved customer satisfaction, the market studied is growing faster. Customer analytics is highly used in the retail industry for the development of personalized communications and marketing programs. This may help to enhance customer experience and loyalty, by knowing precisely which buyers are buying which products, and personalizing marketing based on shopper data. According to Accenture, delivering a good shopping experience increased customer satisfaction, repeat purchases, customer loyalty, customer referrals, revenues, and customer engagement.
– Growth in social media concern is a key driver for the market studied. Social media analytics combines monitoring, measurement, and analysis tools to uncover user sentiments and businesses with customers through social media platforms by associating their product list with e-commerce sites, which helps in monitoring people and fostering relationships. Prominent retailers, such as Amazon and Walmart, have successfully managed to harness the benefits offered by different social media platforms, such as Facebook and Twitter.
– However, data security and privacy concern is a major restraint to the market studied. Big data architecture in customer analytics may become more critical to secure, which is expected to be a threat to the loss of information.

Key Market Trends

Growing Retail Sector to Drive the Market Growth

– Currently, in the retail market, consumers not only appreciate, but also expect a personalized omnichannel experience. Due to this, many retailers are leveraging technologies, such as customer analytics, to gain a more in-depth understanding of a consumer’s wants and needs.
– As the growth of the retail sale is increasing, customer analytics is highly used in the retail industry for the development of personalized communications and marketing programs. It also helps to enhance customer experience and loyalty, by knowing precisely which buyers are buying which products, and personalizing marketing based on shopper data.
– Predictive analytics is trending in the business intelligence solutions market, helping enterprises to draw accurate predictions about the future consumer buying preferences. Various models used in the predictive analysis are primarily designed to serve existing customers better, prevent attrition, and build stronger relationships.
– When retailers can monitor customer traffic, including flows, timing, and even the stops they make, they can draw extremely valuable conclusions. Motionlogic, a T-Systems solution, captures and analyzes movements, helping bricks-and-mortar retail to better understand the routes people take, and why. These traffic patterns can be correlated with specific triggers to identify particularly attractive positions and destinations, which may help the retailers to know the real-time data of the customers.

North America Accounts for Major Share

– North America is expected to have the highest market share, as the region has a strong foothold of customer analytics solution providers. There is a change in enterprises perception of data usage, collection, and analysis, as there is an increase in the demand for big data projects to improve the customer experience in this region.
– In addition to this, companies in the United States are likely to maintain or increase their marketing budgets, which is expected to result in a moderate growth rate for the overall region compared to others.
– In the United States, the US Bank deployed an analytics solution that integrates data from online and offline channels to provide a unified view of the customer. By supplying the call center with more relevant leads and providing recommendations, the bank improved its lead conversion rate by more than 100% and delivered better and personalized experiences.

Competitive Landscape

The customer analytics market is highly fragmented with strong competition among the well-established and new emerging players. These players aim to gain an edge over the other players through innovative product development by investing in R&D, along with player acquisitions. Key players in the market studied are Adobe Systems Inc., IBM Corporation, Oracle Corporation, etc. Recent developments in the market studied are –

– Feb 2019 – IBM announced that BUCKiTDREAM, a new loyalty rewards commerce platform that better connects consumers with brands, is using Watson Marketing to offer enhanced personalized brand engagement experiences. BUCKiTDREAM’s vision is to utilize future intention data analysis to redefine the consumer loyalty rewards industry, which struggles with low engagement rates, inactive accounts, and high liabilities from unredeemed loyalty points.

Reasons to Purchase this report:

– The market estimate (ME) sheet in Excel format
– 3 months of analyst support

レポート目次

1 INTRODUCTION
1.1 Study Deliverables
1.2 Study Assumptions
1.3 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS
4.1 Market Overview
4.2 Introduction to Market Drivers and Restraints
4.3 Market Drivers
4.3.1 Rising Demand for Improved Customer Satisfaction
4.3.2 Increase in Social Media Concern to Address Customer Behavior
4.4 Market Restraints
4.4.1 Data Security and Privacy Concern
4.5 Value Chain Analysis
4.6 Industry Attractiveness – Porter’s Five Forces Analysis
4.6.1 Threat of New Entrants
4.6.2 Bargaining Power of Buyers/Consumers
4.6.3 Bargaining Power of Suppliers
4.6.4 Threat of Substitute Products
4.6.5 Intensity of Competitive Rivalry

5 TECHNOLOGY ROADMAP

6 MARKET SEGMENTATION
6.1 By Deployment Type
6.1.1 On-premise
6.1.2 Cloud-based
6.2 By Solution
6.2.1 Social Media Analytical Tools
6.2.2 Web Analytical Tools
6.2.3 Dashboard and Reporting Tools
6.2.4 Voice of Customer (VOC)
6.2.5 ETL (Extract, Transform, and Load)
6.2.6 Analytical Modules/Tools
6.3 By Organization Size
6.3.1 Small and Medium Enterprises
6.3.2 Large Enterprises
6.4 By Service
6.4.1 Managed Service
6.4.2 Professional Service
6.5 By End-user Industry
6.5.1 Telecommunications and IT
6.5.2 Travel and Hospitality
6.5.3 Retail
6.5.4 BFSI
6.5.5 Media and Entertainment
6.5.6 Healthcare
6.5.7 Transportation and Logistics
6.5.8 Manufacturing
6.5.9 Other End-user Industries
6.6 Geography
6.6.1 North America
6.6.2 Europe
6.6.3 Asia-Pacific
6.6.4 Latin America
6.6.5 Middle East & Africa

7 COMPETITIVE LANDSCAPE
7.1 Company Profiles
7.1.1 Adobe Systems Inc.
7.1.2 Alteryx Inc.
7.1.3 Angoss Software Corporation
7.1.4 Axtria Inc.
7.1.5 Bridgei2i Analytics Solution
7.1.6 IBM Corporation
7.1.7 Manthan Software Services Pvt Ltd
7.1.8 Microsoft Corporation
7.1.9 NGDATA Inc.
7.1.10 Oracle Corporation
7.1.11 Pitney Bowes Inc.
7.1.12 Salesforce.Com Inc.
7.1.13 SAS Institute Inc.
7.1.14 Teoco Corporation
7.1.15 Aruba Networks Inc. (HPE)

8 INVESTMENT ANALYSIS

9 MARKET OPPORTUNITIES AND FUTURE TRENDS