• 出版社/出版日：Mordor Intelligence / 2021年5月25日
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The United Kingdom energy drink market is projected to register a CAGR of 4.3% during the forecast period 2021-2026.
The global pandemic COVID-19 has made a significant impact on the energy drink market not only in the United Kingdom but across the globe, in terms of the halt in production, disturbance in the supply chain, and fewer sales due to lockdown norms. One such example is Red Bull, one of the major players in the energy drink market in the country has accounted for a steep decline in sales during the peak period of the pandemic. Similarly, Monster Beverage Corporation was adversely impacted by the COVID-19 pandemic in the second-quarter of 2020 sales in the United Kingdom, due to the company’s bottlers/distributors reducing their inventory levels.
Increased urbanization, rising disposable income, and growing health consciousness among the British youth have increased the demand for non-carbonated drinks. Energy drinks are widely consumed by adolescents as these claim to improve performance, endurance, and alertness. At the same time, long and erratic working hours and the increasing occurrence of social gatherings are driving consumers towards the consumption of energy drinks.
Moreover, rising health-conscious consumers and growing consumer awareness regarding active lifestyles and rising rates of lifestyle diseases have inspired health-oriented consumers to prefer healthy and sugar-free drinks. The energy drinks market is also projected to grow due to the increased promotional and advertisement strategies.
Key Market Trends
Growing Consumer Inclination Towards Reduced/ Sugar-Free Energy Drinks
High consumption of sugary drinks is also linked to cardiovascular diseases, obesity, and tooth wear. Therefore, raising awareness about the health concerns and in order to prevent the occurrence of various lifestyle diseases, consumers are opting for low- calorie, reduced, or sugar-free dietary patterns in both food and beverages.
Moreover, change in consumer preferences for reduced or no-sugar products has directed the beverage manufacturers to go for product innovation to develop a range of novel products to meet the accelerating demand of consumers as they are actively trying to avoid consuming sugary drinks to prevent the harmful effects of excessive sugar intake. For instance, In 2018, Red Bull has expanded the product portfolio by launching Red Bull Sugar-Free to cater to the demands of health-conscious consumers looking for healthier alternatives.
Cans Holds the Largest Market Share
Cans are lightweight and easily stacked. This provides storage and shipping efficiencies and limits overall transportation carbon emissions through logistics and supply chains. These factors drive the market in canned form for energy drinks. The energy drinks in cans are perceived to be more portable for their on-to-go consumption and their availability in various distribution outlets, such as kiosks, convenience stores, supermarkets, and others, has strongly fueled the purchase of canned energy drinks in the country. Can is one of the most preferred packaging types among consumers, the regional manufacturers as well as global giants, such as PepsiCo, Coco-Cola, have announced the launch of energy drinks under their iconic flagship brands in the market, which will be available in cans.
The United Kingdom energy drinks market is highly consolidated with the major share held by few players, some of them are Red Bull GmbH, PepsiCo holding, and Monster Energy, are few players, along with several regional players in the country. Energy drinks claim a major market segment, especially among the young population in the country. The use of natural ingredients in energy drinks and the increase in new varieties and types of energy drinks are primary drivers for the growth of this market. In addition, energy drinks are increasingly being used as mixers for alcoholic beverages. There are also niche brands in the market and with new regulations kicking in on sugar, these brands with less sugar content my fly off the shelves easily.
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1.1 Study Deliverables and Study Assumptions
1.2 Scope of the Study
2 RESEARCH METHODOLOGY
3 EXECUTIVE SUMMARY
4 MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Porter’s Five Force Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5 MARKET SEGMENTATION
5.1 By Packaging Type
5.1.2 PET Bottle
5.2 By Distribution Channel
5.2.2 Convenience Stores
5.2.3 Specalist Stores
5.2.4 Online Retail Stores
6 COMPETITIVE LANDSCAPE
6.1 Most Active Companies
6.2 Market Share Analysis
6.3 Key Strategies Adopted Players
6.4 Company Profiles
6.4.1 Suntory Beverage & Food Limited
6.4.2 Red Bull GmbH
6.4.3 Monster Beverage Corporation
6.4.4 The Coca-Cola Company
6.4.6 Emerge Stimulation
6.4.7 PepsiCo, Inc.
6.4.8 Max Muscle Nutrition
6.4.9 ENERGY BEVERAGES LLC
7 MARKET OPPORTUNITIES AND FUTURE TRENDS
8 IMPACT OF COVID-19 ON THE MARKET