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レポート概要
| 本調査レポートでは、観光＆ホテルのパキスタン市場について調査・分析を行い、イントロダクション、調査手法、エグゼクティブサマリー、市場インサイト・動向、観光タイプ別分析、ホテルタイプ別分析、競争状況、市場の未来などを掲載しています。 |
The Pakistan tourism and hotel market was valued nearly at USD 20 Billion in 2020 and the market is expected to grow at a CAGR of 3% by 2026.
Amidst the current COVID 19 pandemic, Pakistan’s tourism and hospitality industry are at great risk, as people are unable to visit Pakistan amidst safety measures and various lockdowns that were imposed by the government. Tourism contributed nearly 7.1 % to the gross domestic products (GDP) of Pakistan in 2019 however, owing to the pandemic the market is witnessing severe losses. The Pakistani government and people hoped the development would attract more investment in tourism-affiliated businesses and help create better-paying jobs. The administration had also announced plans to develop and promote tourism and relax visa restrictions for foreign travelers. But the onset of COVID 19 and restrictions on worldwide travel have derailed the government’s plans and the country couldn’t implement the government’s tourism strategy in 2020.
However, in the long to medium term, the market is expected to gain momentum. Pakistan has emerged as one of the most sought-after tourist destinations over the past few years. Furthermore, the South Asian nation has also topped several international travel lists which is making it an attractive tourist destination amongst travellers.Pakistan government’s tourism campaign has also helped raise the country’s profile in the global market and increased investments are being made in the country in roads, airports and other infrastructure which have helped ease travel.
Pakistan is also emerging as an important investment destination for new hotel development and the hotels in Pakistan are witnessing substantial increase in growth, both in terms of occupancy and average rate and this trend is expected to continue further in upcoming years. However, amidst the COVID 19 pandemic the hotels in the country have witnessed severe losses and 3 out of 7 big hotels in Karachi have closed since March 2020 due to pandemic.
Key Market Trends
Rising Foreign Travelers in Pakistan
The Government of Pakistan has also eased the country’s visa policy, which has played a key role in attracting a large number of foreign tourists. Overall, 60,070 foreigners have visited tourist attractions in the country during the past six years, especially to the enthralling places located in the northern parts of the country. Following the policies of the current government and measures taken to promote domestic and international tourism, the country expects to see a rise in the number of visitors by nearly 30% until 2030.
In 2019, the international tourism receipts for Pakistan was nearly 948 USD million. Although, Pakistan tourism receipts fluctuated substantially in recent years, it has tended to increase through 2015 -to 2019 period .
Flourishing Hotel Industry in the Country
The hotel industry in Pakistan is acting as a stimulant for the development of the economy of Pakistan and the sector is continuously growing and flourishing. There have been various expansions in the industry, for instance, Movenpick Hotel Centaurus Islamabad was opened in 2020 in Pakistan as a focal point of a new upscale mixed-use development. The property boasts an ideal location opposite the Pakistan Institute of Medical Sciences and the city’s two international airports.
Furthermore, Hotels also play a very important role in the promotion of tourism, and in the changing environment, more hotels are being set up in the country. Avari Hotels Group has also set up new hotels in Multan. Faisalabad, Marri, and two more hotels in Lahore in 2019.
Competitive Landscape
The report covers major players operating in the tourism and hotel industry in Pakistan. In terms of brand awareness, few of the players currently dominate the market. The travel and tourism companies in the company are offering various international and inbound tourism packages to attract a large number of customers and to gain a more competitive advantage. As Pakistan, is emerging as a tourist destination among travelers, various international and national hotel chains have created a strong presence in the market in terms of their services and offerings.
Reasons to Purchase this report:
– The market estimate (ME) sheet in Excel format
– 3 months of analyst support
1 INTRODUCTION
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2 RESEARCH METHODOLOGY
3 EXECUTIVE SUMMARY
4 MARKET INSIGHTS AND DYNAMICS
4.1 Market Overview
4.2 Market Drivers
4.3 Market Restraints/Challenges
4.4 Market Opportunities
4.5 Value Chain / Supply Chain Analysis
4.6 Porter’s Five Force Analysis
4.7 Government Regulations to Encourage Tourism Sector in the Country
4.8 Government Regulations in the Hotel Industry
4.9 Insights on Technological Innovations and Advancements in the Hotel Industry
4.10 Impact of COVID-19 on the Market
5 MARKET SEGMENTATION
5.1 By Type of Tourism
5.1.1 Inbound Tourism
5.1.2 Outbound Tourism
5.2 By Type of Hotel
5.2.1 Economy and Budget Hotels
5.2.2 Mid-Scale Hotels
5.2.3 Upper Scale Hotels
5.2.4 Premium and Luxury Hotels
5.2.5 Others (Shared Living Spaces, Rented Apartments, Service Apartments, etc.,)
6 COMPETITIVE LANDSCAPE
6.1 Market Concentration Overview
6.2 Company Profiles
6.2.1 Pakistan Tours Limited
6.2.2 Click Pakistan
6.2.3 Zeb Travels
6.2.4 Cox & Kings Pakistan (Pvt) Ltd
6.2.5 Adventure Tours Pakistan
6.2.6 Sitara Travel
6.2.7 Rakaposhi Tours (Pvt.) Ltd.
6.2.8 Islamabad Serena Hotel
6.2.9 Pearl Continental
6.2.10 Heritage Luxury Suites
6.2.11 Ramada by Wyndham Lahore
6.2.12 Karachi Marriott Hotel
6.2.13 Movenpick Hotel Karachi
6.2.14 Awari Towers Karachi
7 FUTURE OF PAKISTAN TOURISM AND HOTEL INDUSTRY
8 DISCLAIMER