 | • レポートコード：MRC2106A113 • 出版社/出版日：Mordor Intelligence / 2021年5月25日 • レポート形態：英文、PDF、150ページ • 納品方法：Eメール（受注後2-3営業日） • 産業分類：消費材 |
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レポート概要
| 本調査レポートでは、家庭用家具のベトナム市場について調査・分析を行い、イントロダクション、調査手法、エグゼクティブサマリー、市場インサイト・動向、種類別分析、流通チャネル別分析、競争状況、市場の未来などを掲載しています。 |
The Vietnam home furniture market was valued at nearly USD 400 million in 2020 and the market is poised to grow at a CAGR of 9% by 2026.
Disruptions in supply chains and slowed global trade have severely impacted the Vietnamese furniture sector amidst the COVID 19 pandemic. Vietnam exported nearly USD 1 billion worth of timber products to China in 2019, but the trade faced a steep decline as a result of the coronavirus outbreak. The Vietnamese timber sector is also equally suffering as in 2019, the large value of timber products was exported from Vietnam to China with an overall trade surplus. Covid-19 conversion has caused difficulties for many businesses due to dependence on imported raw materials in the home furniture segments in the country. However, in recent years rise in real estate of Vietnam is clearly observed, and in the past five years approximately 400,000-500,000 townhouses and villas have been constructed in the market studied and as domestic companies have been focusing on exports, this may open opportunities for furniture designers in the medium to long term when things return to normalcy.
Vietnam has become a preferred location to set up furniture factories and is a major base for furniture exports. Furniture from Vietnam is now exported to over 120 countries, of which the main markets are the US, UK, Canada, Australia, and Japan. Vietnamese furniture is also exported to China. Vietnamese consumers use a wide range of furniture products, with wooden furniture being the most common. Vietnam’s indoor and outdoor furniture industry continues to stay strong, and it is expected to remain the same in the coming years. Compared to other large furniture exporters in the world, Vietnam’s furniture industry holds production advantages, in terms of the potential to expand its global market share.
This growth has been driven by greater demand from North America, Europe, and the Asia-Pacific region. Customers in the Middle East and India are particularly helping to propel the sector’s development. Furthermore, with the increasing urbanization and construction of houses, apartments, and buildings, the Vietnamese home furniture market is expected to grow during the forecast period.
Key Market Trends
Kitchen Furniture Segment
The kitchen furniture segment includes fitted kitchen units and other wooden furniture. The kitchen furniture segment is driven by increasing urbanization and remodeling of residential kitchens. Kitchen furniture and fixtures are gaining momentum, in terms of investments, with consistent growth in the hotel industry, which in turn, thrives on the rise in travel and tourism.
Modular kitchen trends are also leading to higher investments in Kitchen furniture in the Vietnam Home furniture market. Hoi An, in North of Vietnam is famous for offering kitchen and sophisticated hand-made kitchenware products made of bamboo, or coconuts such as plate mats, wine holders, coconut bowls, and porcelain spoons .
Rise in Furniture Exports From Vietnam
Timber and furniture have become the sixth-largest export category in Vietnam, accounting for 6% of the world market share. IAccording to the Ministry of Industry and Trade’s Import and Export Department of Vietnam, in 2020 starting seven months value of the wood industry rose to around USD 6.1 billion, the majority coming from the export of wooden furniture which accounted for USD 4.4 billion(72%), up 8.5 % Y-o-Y. In June 2020, products were exported to the United States (up by 43.1 % to USD 590.9 million), China (15.6 % to USD 88.3 million), Canada (19.5 % to USD 18.8 million), and Australia (28.8 % to USD 15.3 million).The United States was the top market for Vietnam’s wood and wood product.
The industry’s strong export growth is attributed to Vietnam’s existing free trade agreements (FTAs) and ongoing trade negotiations, which provide opportunities for manufacturers of furniture and other wooden products to enhance their competitiveness and boost sales.
The main challenge for the manufacturers of furniture and other wooden products is the shortage of raw materials amid the closure of natural forests and the other measures being implemented by various countries to protect their timber resources.
Competitive Landscape
The report covers major manufacturers and Vietnamese players operating in the Vietnamese home furniture market. In terms of market share, some of the major players currently dominate the market. However, with technological advancement and product innovation, mid-size to smaller companies are increasing their market presence by securing new contracts and by tapping new markets. Local manufacturers are facing stiff competition from luxurious foreign brands entering the market which might increase competition for already existing players.
Reasons to Purchase this report:
– The market estimate (ME) sheet in Excel format
– 3 months of analyst support
1 INTRODUCTION
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2 RESEARCH METHODOLOGY
3 EXECUTIVE SUMMARY
4 MARKET INSIGHTS AND DYNAMICS
4.1 Market Overview
4.2 Market Drivers
4.3 Market Restraints/Challenges
4.4 Market Opportunities
4.5 Value Chain Analysis of the Vietnamese Home Furniture Market
4.6 Porter’s Five Forces Analysis
4.7 Technological Innovations in the Vietnamese Home Furniture Market
4.8 Insights on Latest Trends in Home Furniture Products
4.9 Impact of COVID-19 on the Market
5 MARKET SEGMENTATION
5.1 By Type
5.1.1 Kitchen Furniture
5.1.2 Living-room Furniture
5.1.3 Dining-room Furniture
5.1.4 Bedroom Furniture
5.1.5 Other Furniture
5.2 By Distribution Channel
5.2.1 Home Centers
5.2.2 Specialty Stores
5.2.3 Flagship Stores
5.2.4 Online
5.2.5 Other Distribution Channels
6 COMPETITIVE LANDSCAPE
6.1 Market Concentration Overview
6.2 Company Profiles
6.2.1 AA Corporation
6.2.2 Truong Thanh Furniture Corporation
6.2.3 Min Duong Furniture Corporation
6.2.4 BO Concept
6.2.5 Tai Anh Import Export Company Limited
6.2.6 Woodnet
6.2.7 Duc Thanh Wood Processing JSC
6.2.8 Ashley Furniture Industries
6.2.9 Kaiser Furniture
6.2.10 Nitori Furniture
6.2.11 Hoang MOC Furniture
6.2.12 Cam Ha Furniture
6.2.13 Duc Thanh Wood Processing JSC
7 FUTURE OF THE VIETNAMESE HOME FURNITURE MARKET
8 DISCLAIMER