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レポート概要
| 本調査資料は、世界のレンタカー市場について調査し、イントロダクション、調査手法、エグゼクティブサマリー、市場動向、予約別（オフライン、オンライン）分析、用途別（レジャー・観光、ビジネス）分析、エンドユーザー別（自走式、運転手付き）分析、車両別（エコノミー・バジェットカー、ラグジュアリー・プレミアムカー）分析、地域別分析、競争状況、市場機会/将来の見通しなどを掲載しています。 ・イントロダクション ・調査手法 ・エグゼクティブサマリー ・市場動向 ・世界のレンタカー市場規模：予約別（オフライン、オンライン） ・世界のレンタカー市場規模：用途別（レジャー・観光、ビジネス） ・世界のレンタカー市場規模：エンドユーザー別（自走式、運転手付き） ・世界のレンタカー市場規模：車両別（エコノミー・バジェットカー、ラグジュアリー・プレミアムカー） ・世界のレンタカー市場規模：地域別 ・競争状況 ・市場機会/将来の見通し |
The Car rental market accounted for USD 86 billion in 2020 and is expected to reach USD 131 billion by 2026, projecting a CAGR of about 7% during the forecast period.
The rapid spread of COVID-19 is having an enormous impact on the travel and tourism industry affecting the car rental market in parallel. With reduced global air traffic, demand for rental cars has slowed down at airports as there were travel restrictions across the world to contain the spread of the virus. Also, rising prices of petrol and diesel in developing countries likely to hamper the growth of the market during the forecast period.
However, post-pandemic with safety and hygiene becoming the need of the hour, practices for disinfecting the car are followed meticulously. The need for individual mobility and the social distancing norms is bound to improve the industry conditions. The car rental market to witness new trends in ride-sharing, micro-mobility, and peer-to-peer car-sharing services such as Uber, Lyft, and Ola as safety and social distance guidelines to play a major role in the growth of the market share over the forecast period.
The market in North America is expected to dominate in the global market in terms of revenue and is expected to continue its dominance over the forecast period, this can be attributed to increasing number of business trips and vacations local as well as international across various countries in this region.
The market in Asia Pacific is expected to register significant growth in terms of CAGR over the forecast period, owing to increasing travel and tourism and increasing availability of high-end luxury as well as economy vehicles, especially across developing countries in this region.
Key Market Trends
Increasing Demand For Online Car Rental Services
Technology is a critical component expected to boost the market over the forecast period. Increased adoption of information technology is transforming the industry and enabling operators to deliver improved services to their customers. This includes the utilization of optimized corporate and customer information management and the development of convenient internet booking applications.
For instance, order online or pick-up model, and are at the forefront of identifying applications for beacons and near field communications (NFC). Newer players for instance Zipcar and BlaBlaCar are very well doing using innovative business models such as car-sharing and adopted technologies such as telematics. Uber and Lyft are using mobile technologies and devices to better meet consumers’ personal transportation needs. These initiatives are contributing to the stage for the disruption of the car rental industry.
Currently, online booking also serves a variety of purposes, such as verification of documents of the renter, offering information to the renter regarding the car, services like drop and pickup of the rented car at a certain place, e-signing contracts, and cashless transactions.
Increasing sales of smartphones is another major factor propelling the market. Rising dependence of users on smartphones for carrying out a variety of activities traditionally done by personal computers has significantly helped transform the car rental experience for customers. This is further enhanced by the increased availability of comprehensive demand-oriented mobility solutions. Industry players such as Sixt SE, Uber, and Avis have launched their mobile apps through which customers can easily choose vehicles from a portfolio and carry out bookings.
North America Is The Market Leader
North America lead the overall market in 2019 and is expected to retain its dominance over the forecast period. The rising number of leisure and business trips across the region, both locally and internationally, is among the prominent factors influencing the growth of the regional market. Additionally, a continuous shift in consumer preference toward rental services, along with the presence of prominent service providers in the region, such as Avis Budget Group and Enterprise Rent-a-Car, is expected to accelerate the revenue generation prospects.
North America is expected to be the largest car rental market globally, in the forecast period. as U.S. continues to remain the largest country for car rental services market. Recently, the usage of these services increased in several cities, fueled by increased initiatives by the service operators. For instance, Uber Technologies Inc. adopted mobile technologies and other devices to meet consumers’ personal transportation requirements, more efficiently.
This growth in revenue share can primarily be attributed to the increased usage of car rental services in the U.S., rising adoption of electric cars, and growing concern and awareness of lower emissions among consumers in the region.
Competitive Landscape
The market is moderately fragmented, with numerous international and domestic companies operating across the globe. However, the industry is on the verge of consolidation with few players capturing major market share. Key participants include Enterprise Rent-A-Car, The Hertz Corporation, Sixt SE, Europcar, and Avis Budget Group. The primary focus of these players is on enhancing their services to gain a customer base and maximize profitability. For instance.
In March 2019, Sixt SE launched a mobility app that facilitates customers with services such as vehicle renting or sharing and cab-hailing. In April 2019, Enterprise Holdings Inc. announced to launch its own car subscription service. Under this service, the customers are required to pay monthly fees to select from six different vehicle classes varying from small and mid-sized Sports Utility Vehicle (SUVs) to medium-sized trucks.
Collaboration is another key strategy implemented by industry players to strengthen their position in the market. For instance, in January 2019, Enterprise Rent-A-Car announced a collaboration with Premier Group for expanding its car rental service portfolio in Egypt.
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1 INTRODUCTION
1.1 Study Assumptions
1.2 Scope of the Study
2 RESEARCH METHODOLOGY
3 EXECUTIVE SUMMARY
4 MARKET DYNAMICS
4.1 Market Driver
4.2 Market Restraint
4.3 Porter’s Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5 MARKET SEGMENTATION
5.1 By Booking
5.1.1 Offlne Access
5.1.2 Online Access
5.2 By Application
5.2.1 Leisure/Tourism
5.2.2 Business
5.3 By End User
5.3.1 Self-driven
5.3.2 Chauffeur-driven
5.4 By Vehicle Type
5.4.1 Economy/Budget Cars
5.4.2 Luxury/Premium Cars
5.5 By Rental Length
5.5.1 Short Term
5.5.2 Long Term
5.6 Geography
5.6.1 North America
5.6.1.1 United States
5.6.1.2 Canada
5.6.1.3 Rest of North America
5.6.2 Europe
5.6.2.1 Germany
5.6.2.2 United Kingdom
5.6.2.3 France
5.6.2.4 Spain
5.6.2.5 Rest of Europe
5.6.3 Asia-Pacific
5.6.3.1 India
5.6.3.2 China
5.6.3.3 Japan
5.6.3.4 South Korea
5.6.3.5 Rest of Asia-Pacific
5.6.4 Rest of the World
5.6.4.1 South America
5.6.4.2 Middle-East and Africa
6 COMPETITIVE LANDSCAPE
6.1 Vendor Market Share
6.2 Company Profiles*
6.2.1 Avis Budget Group Inc.
6.2.2 Hertz Global Holdings Inc.
6.2.3 Enterprise Holdings Inc.
6.2.4 Sixt SE
6.2.5 Fast Rent a Car
6.2.6 Bettercar Rental
6.2.7 Europcar Mobility Group
6.2.8 Shenzhen Topone Car Rental Co. Ltd
6.2.9 China Auto Rental
6.2.10 TT Car Transit
6.2.11 Renault Eurodrive
7 MARKET OPPORTUNITIES AND FUTURE TRENDS