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レポート概要
| 本調査資料は、オーストラリアのコーヒー市場について調査し、イントロダクション、調査手法、エグゼクティブサマリー、市場動向、製品別分析、流通チャンネル別分析、競争状況、市場機会/将来の見通し、新型コロナウイルス感染症の影響などを徹底分析したものです。 |
The Australian coffee market recorded a revenue of USD 2.36 billion in 2020, and it is projected to reach a CAGR of 2.19% during the forecast period 2021-2026.
The majority of coffee consumers are purchasing a different variety of coffee via online delivery channels. A large number of consumers are ordering their coffee online, thus, increasing the consumption of at-home coffee consumption. According to the analysis of Mordor Intelligence, the growth rate of at-home coffee increased to 37% in March 2020 in Australia.
Coffee is popular among Australians. Consumers have a wide variety of preferences in the coffee they consume. Companies are expanding their footprints in the market with new and innovative product launches to strengthen its presence in the region.
Moreover, Australian consumers are keen on gaining an overview of the entire supply chain of food and beverage, including coffee. Therefore, consumers are readily looking for certified coffee products to be ensured about the credibility of their coffee purchases.
Key Market Trends
Consumer Demand for Certified Coffee Products
Australian consumers are keen on gaining an overview of the entire supply chain of food and beverages, including coffee. Therefore, consumers are readily looking for certified coffee products, in order to be ensured about the credibility of their coffee purchases. Certifications offer various third-party assurances to the consumers. Moreover, companies can switch to environmentally friendly farming practices, including organic certifications.
Furthermore, certified coffee products are an assurance of sustainability and quality involved during the production of coffee. Apart from importers, several manufacturers and retailers across the country are focusing on catering to the rising preference for sustainable coffee. Numerous coffee certification organizations are engaged in keeping a check upon the production procedures and supply chain of coffee provided by the leading coffee producers, who supply various coffee products to Australia.
Instant Coffee Holds a Significant Market Share
Convenience is the foremost factor driving the instant coffee market in Australia, as it is easily prepared compared to fresh coffee. The haste lifestyle of the consumers is aiding the market of convenient food. The distribution of the product is equipped by a majority of the retail channels. The instant coffee market is highly competitive due to the presence of numerous global players in the market. Companies are competing with other companies through joint ventures, partnership and product launch to stay in the market. Sighting the rising demand for instant coffee, in 2020, Nestlé launched Starbucks® premium instant (soluble) coffee. The new range consists of Medium Roast and Dark Roast coffees, and various coffee beverages and a tea latte. Available in multi-serve tins and single-serve formats. The product is available in Australia from Feb 2020.
Competitive Landscape
The Australian coffee market is a competitive market, with the presence of both prominent global players as well as various regional players. The Australian coffee market is a highly dynamic market as it is subject to rapid changes in consumer preferences. The coffee market in the country also has the presence of several single store independent coffee shops that tend to differentiate themselves based on the quality of coffee offered. Some of the major players in the market are Jacobs Douwe Egberts, Vittoria Coffee Pty Ltd., Nestle SA, Luigi Lavazza S.p.A., Conga Foods Pty Ltd, and The Coca-Cola Company among others.
Reasons to Purchase this report:
– The market estimate (ME) sheet in Excel format
– 3 months of analyst support
1 INTRODUCTION
1.1 Study Deliverables and Study Assumptions
1.2 Scope of the Study
2 RESEARCH METHODOLOGY
3 EXECUTIVE SUMMARY
4 MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Porter’s Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5 MARKET SEGMENTATION
5.1 By Product Type
5.1.1 Whole Bean
5.1.2 Ground Coffee
5.1.3 Instant Coffee
5.1.4 Coffee Pods and Capsules
5.2 By Distribution Channel
5.2.1 Supermarkets/Hypermarkets
5.2.2 Convenience Stores
5.2.3 Specialist Retailers
5.2.4 Other Distribution Channels
6 COMPETITIVE LANDSCAPE
6.1 Most Active Companies
6.2 Most Adopted Strategies
6.3 Market Share Analysis
6.4 Company Profiles
6.4.1 Jacobs Douwe Egberts
6.4.2 Vittoria Coffee Pty Ltd.
6.4.3 Nestle SA
6.4.4 Merlo Coffee
6.4.5 Five Senses Coffee Pty Ltd.
6.4.6 Global Beverage Solutions
6.4.7 Luigi Lavazza S.p.A.
6.4.8 Honest Coffee Roasters, LLC
6.4.9 The Coca-Cola Company
6.4.10 Conga Foods Pty Ltd
7 MARKET OPPORTUNITIES AND FUTURE TRENDS
8 IMPACT OF COVID-19 ON THE MARKET