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レポート概要
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The Europe dairy alternative market is forecasted to witness a CAGR of 7.12% during the forecast period.
The growing concerns of Europeans about the consumption of conventional animal-based food and beverage products and the adoption of vegan diets in the wake of the COVID-19 outbreak due to rising health awareness are expected to drive the plant-based growth of food and beverages including dairy alternatives.
Vegan and vegetarian products are not new to the market; however, the recent wave of innovation in products that mimic the taste and structure of traditional meat and dairy products has been a game-changer as they capture meat eaters’ attention.
Furthermore, COVID-19’s association with animal sources will result in a large European population shifting from conventional dairy to plant-based dairy due to various health and environmental concerns. The WHO is also advising the consumption of healthy natural fats and proteins, such as coconut and soy, for better gut and overall health. Due to these factors, plant-based food and beverages, especially in the dairy segment, are projected to skyrocket the market during the forecast period.
Over the long term, rising prevalence of lactose intolerance among individuals in Europe have fueled the demand for dairy alternatives. The antioxidant properties of dairy alternatives such as almond milk that can have a protective effect against cancer and heart disease have further fueled the demand for dairy alternatives in Europe.
The rising number of health-conscious consumers, along with consumer awareness about the health benefits of dairy alternatives, is set to fuel the market growth during the forecast period.
Key Market Trends
Frozen Desserts is Anticipated to be Fastest Growing Segment
Frozen desserts are projected to become the fastest growing segment in Europe dairy alternatives market. The free from the trend is growing in frozen food with more producers introducing both gluten-free and lactose-free ranges, on the background of increased consumer demand for such products in frozen food retailing. However, the lactose-free frozen food market is still limited to some of the developed markets in the region, such as Germany. Germany is the largest market in the region which is the major consumer of frozen desserts, but owing to the recent outbreaks of obesity in the country the consumers are shifting towards unsweetened dairy-free food ice-creams and desserts.
United Kingdom Holds Largest Market Share in the Region
Popularity of vegan diet is increasing in the United Kingdom, due to the shift in consumer demand from animal protein to plant protein. This inclination towards plant-based diet is associated with different factors, such as sustainability issue, health awareness, ethical or religious views, environmental and animal rights. The increaseing consumer appetite for vegan-friendly foods depicts huge market potential for plant-based beverages. In lieu of the consumer demand, supermarket Sainsbury’s doubled the number of dairy-free milks it offers, with a massive 300 stores starting to roll out dedicated non-dairy bays with milks, yogurts and other drinks. It has also introduced lines from CalifaFarms and Plenish as well as expanded its Alpro offering in these 300 stores. Thus, driving the market growth during the study period.
Competitive Landscape
Blue Diamonds Growers, Danone, and Hain Celestial are some of the companies leading the dairy alternative market in Europe. The companies account for higher market share due to their high global reach, wide product portfolio, and high distribution network. The Whitewave Foods Company’s Alpro brand offers a wide range of products based on soyfood, almond, hazelnut, coconut, oat and rice beverages to focus more on rapidly growing market of plant based alternatives to dairy. The companies are also focusing on expanding their production capabilities to achieve major market share.
Reasons to Purchase this report:
– The market estimate (ME) sheet in Excel format
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1 INTRODUCTION
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2 RESEARCH METHODOLOGY
3 EXECUTIVE SUMMARY
4 MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Porters Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5 MARKET SEGMENTATION
5.1 By Type
5.1.1 Food
5.1.1.1 Yoghurt
5.1.1.2 Frozen Desserts
5.1.1.3 Others
5.1.2 Beverages
5.1.2.1 Soy Milk
5.1.2.2 Almond Milk
5.1.2.3 Coconut Milk
5.1.2.4 Rice Milk
5.1.2.5 Others
5.2 By Distribution Channel
5.2.1 Supermarkets/Hypermarkets
5.2.2 Convenience Stores
5.2.3 Online Retail Channels
5.2.4 Others
5.3 Geography
5.3.1 Spain
5.3.2 United Kingdom
5.3.3 France
5.3.4 Germany
5.3.5 Russia
5.3.6 Italy
5.3.7 Rest of Europe
6 COMPETITIVE LANDSCAPE
6.1 Most Adopted Strategies
6.2 Market Share Analysis
6.3 Company Profiles
6.3.1 Daiya Foods Inc.
6.3.2 Blue Diamonds Growers
6.3.3 Danone SA
6.3.4 Hain Celestial Group, Inc.
6.3.5 Califia Farms
6.3.6 Oatly Ab
6.3.7 Ripple Foods
6.3.8 Braham & Murray
6.3.9 Sanitarium Health & Wellbeing Company
6.3.10 Ripple Foods
7 MARKET OPPORTUNITIES AND FUTURE TRENDS
8 IMPACT OF COVID-19 ON THE MARKET