▶ 調査レポート

冷凍ベーカリー製品の中東市場2021-2026:成長・動向・新型コロナの影響・市場予測

• 英文タイトル:GCC Frozen Bakery Products Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

Mordor Intelligenceが調査・発行した産業分析レポートです。冷凍ベーカリー製品の中東市場2021-2026:成長・動向・新型コロナの影響・市場予測 / GCC Frozen Bakery Products Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026) / MRC2106A519資料のイメージです。• レポートコード:MRC2106A519
• 出版社/出版日:Mordor Intelligence / 2021年5月30日
• レポート形態:英文、PDF、95ページ
• 納品方法:Eメール(受注後2-3営業日)
• 産業分類:食品・飲料
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レポート概要
本調査資料は、中東の冷凍ベーカリー製品市場について調査し、イントロダクション、調査手法、エグゼクティブサマリー、市場動向、製品種類別分析、流通チャンネル別分析、地域別分析、競争状況、市場機会/将来の見通し、新型コロナウイルス感染症の影響などを徹底分析したものです。

The GCC frozen bakery products market was valued at USD 236.41 million in 2020, and it is projected to grow at a CAGR of 5.05% during the period of 2021-2026.
The countries in the region import a significant volume of bakery products among themselves, such as bread, biscuits, pastry, cakes, and other bakery products, majorly from the United Arab Emirates, Saudi Arabia, and Bahrain. As the United Arab Emirates registered the highest number of COVID-19 cases in the Gulf region, the country imposed a strict lockdown, which hampered the supply chain of various products. The disruption in the United Arab Emirates’ supply chain has impacted the GCC’s supply chain and has had a significant negative impact on frozen bakery markets of other GCC countries, as they rely heavily on imports to meet the domestic consumption of bakery products.

Key reasons for the growing demand for frozen bakery products in GCC market include growing preference for convenient foods and popularity of specialty frozen bakery products. The rising rate of ex-pat population in the region, followed by the increasing number of women getting employed, are the major reasons for the surging demand.

The increasingly busy lifestyles of consumers in the region have also contributed to the expanding retail sector, primarily e-commerce. Additionally, the expansion of all retail sectors, including supermarkets, hypermarkets, specialty stores, and others, offers an excellent opportunity to international and domestic players to extend their business in the GCC region.

Key Market Trends
Increased Demand for Convenience Food
An increase in demand for convenient food products and drive for greater taste, safety, and consistency are the major factors driving the frozen bakery products market in the region. Fast-paced and hectic lifestyles are compelling consumers to purchase convenient food and ready-to-eat products, including frozen bakery products, such as croissants, rolls, bread, and others.

Frozen bakery products are witnessing high demand compared to conventional products, mainly due to their extended shelf life. Easy thawing and baking facilitate the need for such products, thereby, augmenting the market growth in GCC. Furthermore, the manufacturers are focusing on introducing product varieties in the frozen bakery category, which is likely to increase the popularity of frozen bakery products among consumers

The Rise in Demand for In-Store Bakery Experience
The evolution of in-store bakeries, primarily due to the increasing number of supermarkets/hypermarkets, malls, clubs, and cafeterias, is the major factor capturing the interest of visitors and shoppers. The in-store bakery offers ease and convenience for shoppers and serves products that come under freshly baked and frozen food categories.

The adoption of frozen bakeries at in-store bakeries, wherein traditional bakery machineries cannot be operated, owing to various factors, such as high operational cost and space limitation, is increasing the demand for frozen bakery products, primarily frozen dough and bread. Also, the wide availability of frozen bakery products across the retail outlets, followed by the influence of Westernization, owing to the ex-pat population in the region increasing every year, is catering to demand frozen bakery products from different demographics.

Competitive Landscape
The GCC frozen bakery products market is highly competitive with the presence of both international as well as regional players. Some of the prominent players in the country include Atyab Bakery, Dofreeze LLC, Switz Group, Sunbulah Group, and Americana Group Inc. International players like Kellogg’s, General Mills, and B&G Foods have been continuously working on expanding their geographical reach and creating brand awareness, which in turn gives them a competitive advantage. Also, companies are efficiently increasing their production platform and extensive distribution network support for profitable growth and increased market penetration.

Reasons to Purchase this report:
– The market estimate (ME) sheet in Excel format
– 3 months of analyst support

レポート目次

1 INTRODUCTION
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Porter’s Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry

5 MARKET SEGMENTATION
5.1 By Product Type
5.1.1 Frozen Bread
5.1.2 Frozen Cakes & Pastries
5.1.3 Frozen Morning Goods
5.1.4 Other Frozen Baked Products
5.2 By Distribution Channel
5.2.1 Supermarkets/Hypermarkets
5.2.2 Specialist Retailers
5.2.3 Convenience Stores
5.2.4 Online Retail Stores
5.2.5 Other Distribution Channels
5.3 Geography
5.3.1 United Arab Emirates
5.3.2 Saudi Arabia
5.3.3 Kuwait
5.3.4 Qatar
5.3.5 Oman
5.3.6 Bahrain

6 COMPETITIVE LANDSCAPE
6.1 Most Active Companies
6.2 Most Adopted Strategies
6.3 Market Share Analysis
6.4 Company Profiles
6.4.1 Americana Group Inc.
6.4.2 Sunbulah Group
6.4.3 Kellogg Company
6.4.4 Agthia Group
6.4.5 General Mills Inc.
6.4.6 B&G Foods Inc.
6.4.7 Al Karamah Dough Production Limited
6.4.8 Atyab Bakery
6.4.9 Switz Group
6.4.10 Dofreeze LLC

7 MARKET OPPORTUNITIES AND FUTURE TRENDS

8 IMPACT OF COVID-19 ON THE MARKET