 | • レポートコード：MRC2108A186 • 出版社/出版日：Mordor Intelligence / 2021年7月26日 • レポート形態：英文、PDF、100ページ • 納品方法：Eメール（受注後2-3営業日） • 産業分類：消費財 |
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レポート概要
| Mordor Intelligence社は、アーユルヴェーダ歯磨き粉の世界市場規模が、2021年から2026年の間に年平均∼8.32％成長すると予測しています。本調査レポートは、世界のアーユルヴェーダ歯磨き粉市場について調査・分析し、イントロダクション、調査手法、エグゼクティブサマリー、市場動向、流通チャネル別（スーパーマーケット/ハイパーマーケット、コンビニエンスストア、オンライン小売、薬局/ドラッグストア、その他）分析、地域別（南北アメリカ、ヨーロッパ、アジア太平洋、中東・アフリカ）分析、競争状況、市場機会/将来の見通し、新型コロナウイルス感染症の影響などを掲載しています。 ・イントロダクション ・調査手法 ・エグゼクティブサマリー ・市場動向 ・アーユルヴェーダ歯磨き粉の世界市場規模：流通チャネル別（スーパーマーケット/ハイパーマーケット、コンビニエンスストア、オンライン小売、薬局/ドラッグストア、その他） ・アーユルヴェーダ歯磨き粉の世界市場規模：地域別（南北アメリカ、ヨーロッパ、アジア太平洋、中東・アフリカ） ・競争状況（Dabur India Ltd、Colgate-Palmolive Company、Patanjali Ayurved、Himalaya Drug Company、Vicco Laboratories、Unilever PLC、Amway Corporation、GlaxoSmithKline plc、Auromere、Sunrider International） ・市場機会/将来の見通し ・新型コロナウイルス感染症の影響 |
The Global Ayurvedic Toothpaste Market is projected to register a CAGR of ~8.32% during the study period (2021-2026).
- The Ayurvedic toothpaste market witnessed a significant increase during the pandemic, as consumers has shifted towards traditional herbal products owing to its functional benefits. Furthermore, the market has witnessed a inflated demand during the start of the pandemic as consumers stockpiled the essentials owing to various lockdown measures. However, COVID-19 has provided a massive opportunity for e-commerce channels. Online providers have seen a significant increase in sales, as consumers continue to follow social-distancing guidelines and avoid visiting premises in-person. The stats suggested the high consumer demand for personal care and hygiene products including toothpaste witnessed through an online platform.
- Over the long term, the demand for ayurvedic toothpaste is majorly boosted by increased consumer demand for sustainable, chemical-free, and eco-friendly products, along with a surge in product developments cued from contemporary market potentials. This drives manufacturers to the emerging category of Ayurveda and botanical extracts, gaining traction for its functional and earthy subtlety among consumers.
- The huge marketing and promotional activities by the companies and rising awareness about benefits of using ayurvedic products has accelerated the size of the industry, as the leading players are extensively investing on the advertising and publicity expenses. For instance, in 2020, Dabur launched support #Vocalforlocal ads for its products including ayurvedic Red toothpaste. Such factors are anticipated to drive the market growth during the study period.
Key Market Trends
Growing Preference for Oral Care Products with Herbal Formulations
The growing preference for chemical-free products and the rising popularity of environmentally-sustainable products drive the demand for ayurvedic toothpaste market, globally. The natural ingredients used are Clove, Pudina Satva, Ginger, Neem, Tulsi, Black pepper, Nutmeg, Elaichi, etc. When used as herbs, these ingredients give essential functional benefits required by the teeth for effective protection and long life to teeth and gums. With the growing demand, key players operating in the market focus on developing innovative products to cater to the demand and achieve major shares. Increasing celebrity endorsements, rise in demand for natural and organic products, ease of usage, and a significant rise in the influence of social media and blogs communicating the benefits of herbal/ayurvedic products is likely to influence sales of ayurvedic toothpaste during the study period.
Asia-Pacific to Dominate the Global Market
The Asia-Pacific region holds the major market share in the global market with the presence of major countries such as China, India, South Korea, and Thailand. Moreover, research-based evidence suggests that ayurvedic toothpaste have various functional benefits than commercially available toothpastes. The herbal industry roots can be traced back to ancient history especially in countries like India. The growing awareness regarding the discerned as an alternative to chemical formulations system that advocates for a holistic and individualistic approach in all sectors, including the personal care products industry, contributes to the acceptance of traditional ayurvedic products, including toothpaste. Herbal and ayurveda’s global reach is further pushed by Asia population migrating to foreign countries and creating a promising market for traditional oral care products including toothpaste.
Competitive Landscape
The global ayurvedic toothpaste market is highly competitive with the presence of key players, like Dabur India Ltd, Colgate-Palmolive Company, Patanjali Ayurved, Himalaya Drug Company, and Vicco Laboratories. The companies are adopting competitive strategies, by investing more to develop products with unique herbal formulations to achieve major market shares. These players are differentiating their products, in terms of ingredients, functionality, packaging, and price in order to gain a competitive advantage. Dabur India is leading the ayurvedic toothpaste category, globally with its strong portfolio, and distribution network.
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1 INTRODUCTION
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2 RESEARCH METHODOLOGY
3 EXECUTIVE SUMMARY
3.1 Market Overview
4 MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Porter’s Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5 MARKET SEGMENTATION
5.1 By Distribution Channel
5.1.1 Supermarkets/Hypermarkets
5.1.2 Convenience Sores
5.1.3 Online Retail
5.1.4 Pharmacies/Drug Stores
5.1.5 Other Distribution Channels
5.2 Geography
5.2.1 Americas
5.2.1.1 United States
5.2.1.2 Canada
5.2.1.3 Rest of Americas
5.2.2 Europe
5.2.3 Asia-Pacific
5.2.3.1 China
5.2.3.2 India
5.2.3.3 South Korea
5.2.3.4 Thailand
5.2.3.5 Rest of Asia-Pacific
5.2.4 Middle East & Africa
5.2.4.1 United Arab Emirates
5.2.4.2 Saudi Arabia
5.2.4.3 South Africa
5.2.4.4 Rest of Middle East & Africa
6 COMPETITIVE LANDSCAPE
6.1 Most Active Companies
6.2 Most Adopted Strategies
6.3 Market Share Analysis
6.4 Company Profiles
6.4.1 Dabur India Ltd
6.4.2 Colgate-Palmolive Company
6.4.3 Patanjali Ayurved
6.4.4 Himalaya Drug Company
6.4.5 Vicco Laboratories
6.4.6 Unilever PLC
6.4.7 Amway Corporation
6.4.8 GlaxoSmithKline plc
6.4.9 Auromere
6.4.10 Sunrider International
7 MARKET OPPORTUNITIES AND FUTURE TRENDS
8 IMPACT OF COVID-19 ON THE MARKET