• 出版社/出版日：Mordor Intelligence / 2021年7月31日
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・競争状況（Fossil Group Inc.、Citizen Watch Co. Ltd、Titan Company Limited、Apple Inc.、Seiko Holdings Corporation、The Swatch Group Ltd、Casio Computer Co. Ltd、Huami Corporation、Movado Group Inc.、Samsung Electronics Co. Ltd）
The global watch market was valued at USD 61.85 billion in 2020, registering a CAGR of 4.10% during the forecast period (2021-2026).
Considering the COVID-19 pandemic, the smartwatches companies have too upgraded and launched products so as to detect the early symptoms of COVID-19 in individuals. For instance, in September 2020, Apple Inc, launched the Apple Watch Series 6, which incorporates features such as Heart Rate and Blood Oxygen sensors, as it detects early signs of respiratory conditions like influenza and COVID-19.
The disposability and affordability of value watch brands make them a popular fashion choice among consumers, across the globe. The lower-priced and mid-priced watches are increasingly gaining market traction, due to increasing demand for ‘value-for-product’ watches and accessories among women.
The demand for smartwatches in the digital watch segment is getting stronger among young consumers, as they are more aware of smartphone technology. Popular brands, like Apple Inc, and Fossil Group Inc., are increasingly launching new products with new product innovation year-on-year, so as to sustain in this growing market.
Brands, like Casio and Timex, are continuously investing in R&D for product innovations to blend some of the features of smartwatches with the long-lasting battery life of digital watches, while offering the product in attractive design and affordable prices. However, the growth of watch market has been affected by the presence of these counterfeit products and customers may not be able to differentiate such products, thereby effecting the revenue stream for the organised players.
Key Market Trends
Surge in Product Innovation
The increase in health awareness among the consumer across the globe has resulted in increased consumer spending on health monitoring gadgets, this has further lead to the increased sales of smartwatches as it has a wide range of monitoring functionalities as enables users to control music, notifications, walk tracks, heartbeat rates and other functions which increases the growth of the market. For instance, Samsung introduced a new smartwatch that claimed to monitor blood pressure and keep better track of the person’s physical health every day. Samsung is looking at measuring the variation in blood pressure and not absolute blood pressure which will aware the person regarding his/her blood pressure activity.
The increasing number of the working population is more likely to embrace sports and fitness as a part of recreational activity. Also, endurance sports have also paved a strong ground for the enthusiast to grab the varieties in the sports wearable segment, thereby, escalating the smartwatch sales and subsequently the sales of watches in the global market.
Asia-Pacific holds the Largest Share in Watch Market
China is one of the most competitive markets in the world, as it offers huge potential for manufacturers of luxury watches to acquire and compete. Rolex, Omega, Patek Philippe, Cartier, Channel, Longines, Tissot, Rado, Blancpain, and Piaget are some of the prominent luxury watch manufacturers. According to estimates released by the Federation of the Swiss Watch Industry, in January 2019, showed that China is now the third biggest export watch market, seeing a growth of 11.7 % from 2016. Similarly, the exports of Japanese watches increased in units by 5% amounting to 58 million units in 2019. It increased in value by 18%, amounting to CNY 163.7 billion, in relation to the previous year.
Moreover, the Indian watch market was initially targeted solely at men. However, with the increasing rate of female participation in the workforce, the demand for female and unisex watches increased. Sensing the demand and the growing market, in 2017, the Switzerland-based watch manufacturer, Frederique Constant, introduced the newest addition to the most feminine collection of the brand, Art Déco, in India.
The global watch market is highly competitive, with the presence of both global and domestic players. Some of the major players in the market include Fossil Group Inc., Citizen Watch Co. Ltd, Titan Company Limited, and Apple Inc. Major players are focusing on leveraging the opportunities posed by innovation in the market, to expand their product portfolios, so that they can cater to the requirements in various product segments, especially within the category of integrated analogue and smartwatches.
These players are now focusing on social media platforms and online distribution channels for the online marketing and branding of their products, to capture the maximum attention of the customers.
Reasons to Purchase this report:
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1.1 Study Deliverables and Study Assumptions
1.2 Scope of the Study
2 RESEARCH METHODOLOGY
3 EXECUTIVE SUMMARY
4 MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Porter’s Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5 MARKET SEGMENTATION
5.1 By Product Type
5.1.1 Quartz Watch
5.2 By Price Range
5.2.1 Low Range
5.2.2 Mid Range
5.3 By Distribution Channel
5.3.1 Offline Retail Stores
5.3.2 Online Retail Stores
5.4 By End User
5.5 By Geography
5.5.1 North America
18.104.22.168 United States
22.214.171.124 Rest of North America
126.96.36.199 United Kingdom
188.8.131.52 Rest of Europe
184.108.40.206 Rest of Asia-Pacific
5.5.4 South America
220.127.116.11 Rest of South America
5.5.5 Middle East & Africa
18.104.22.168 United Arab Emirates
22.214.171.124 South Africa
126.96.36.199 Rest of Middle East & Africa
6 COMPETITIVE LANDSCAPE
6.1 Most Active Companies
6.2 Most Adopted Strategies
6.3 Market Share Analysis
6.4 Company Profiles
6.4.1 Fossil Group Inc.
6.4.2 Citizen Watch Co. Ltd
6.4.3 Titan Company Limited
6.4.4 Apple Inc.
6.4.5 Seiko Holdings Corporation
6.4.6 The Swatch Group Ltd
6.4.7 Casio Computer Co. Ltd
6.4.8 Huami Corporation
6.4.9 Movado Group Inc.
6.4.10 Samsung Electronics Co. Ltd
7 MARKET OPPORTUNITIES AND FUTURE TRENDS
8 IMPACT OF COVID19 ON THE MARKET