 | • レポートコード：MRC2112A010 • 出版社/出版日：Mordor Intelligence / 2021年11月30日 • レポート形態：英文、PDF、176ページ • 納品方法：Eメール（受注後2-3営業日） • 産業分類：エンターテインメント |
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レポート概要
| Mordor Intelligence社は、アスレジャーの世界市場規模が2020年に2,483.1億ドル、2021年から2026年の間に年平均6.54％成長すると予測しています。本調査資料では、世界のアスレジャー市場について調査し、イントロダクション、調査手法、エグゼクティブサマリー、市場動向、製品種類別（衣服、靴、その他）分析、エンドユーザー別（男性、女性、子供）分析、流通チャンネル別（オフライン、オンライン）分析、地域別（北米、ヨーロッパ、アジア太平洋、南米、中東・アフリカ）分析、競争状況、市場機会/将来の見通し、新型コロナウイルス感染症の影響などを掲載しています。 ・イントロダクション ・調査手法 ・エグゼクティブサマリー ・市場動向 ・アスレジャーの世界市場規模：製品種類別（衣服、靴、その他） ・アスレジャーの世界市場規模：エンドユーザー別（男性、女性、子供） ・アスレジャーの世界市場規模：流通チャンネル別（オフライン、オンライン） ・アスレジャーの世界市場規模：地域別（北米、ヨーロッパ、アジア太平洋、南米、中東・アフリカ） ・競争状況（Adidas AG、Nike Inc.、Under Armour Inc.、New Balance Athletics Inc.、Columbia Sportswear Company、ASICS Corporation、PUMA SE、VF Corporation、Lululemon Athletica） ・市場機会/将来の見通し ・新型コロナウイルス感染症の影響 |
Global Athleisure Market was valued at USD 248.31 billion in 2020, and it is projected to at a CAGR of 6.54% during the forecast period (2021-2026).
The COVID-19 pandemic has adversely affected several industries, including the athleisure market, worldwide. A decline in consumer spending for athletic clothing and footwear was noted by brands, like Adidas, Nike, and Puma, among others, as consumers reduced or delayed discretionary spending in response to the impacts of COVID-19, owing to a rise in unemployment rates and diminished consumer confidence. Moreover, decreased retail traffic as a result of store closures, reduced operating hours, and social distancing restrictions further impact the growth of the market. For example: During Q4 2020, Nike operations were impacted as approximately 90% of their NIKE Brand stores across North America, EMEA, and APLA, excluding Korea, were closed for approximately 8 weeks. Most Converse direct-to-consumer stores were also closed for a significant portion of Q4. As of July 15, 2021, approximately 99% of Nike’s owned stores were open, with some operating on reduced hours.
Rising health and self-consciousness, desire to lead active lifestyles and to appear fit, is encouraging consumers to incorporate sports and fitness activities into their daily routine. This increased participation has led to a change in market dynamics, leading to an increased demand for athleisure products.
The availability of sports apparel with enhanced properties such as moisture management, temperature control, and other performance-boosting characteristics that prevent discomfort and potential injury, has captured the interest of consumers, who have been observed to be willing to pay more for such additional benefits. Hence, these enhanced features have propelled consumer habits to wear athletic apparel during their leisure period.
Key Market TrendsFlourishing Demand For Sports Apparel Driving Athleisure
As the consumer lifestyle has been evolving especially across the developing nations, owing to rising disposable income levels and following up with the trends of sporty fashionable looks, the athleisure market is set to grow. The rising participation of working women in domestic sports and fitness activities also is expected to drive the market over the forecast period. The availability of sports apparel with enhanced properties such as moisture management, temperature control, and other performance-boosting characteristics that prevent discomfort and potential injury, has captured the interest of consumers, who have been observed to be willing to pay more for such additional benefits. Further, sustainability, a long-standing fashion trend, has made its way into the athleisure sector. Consumers continue to find and invest in new items made of sustainable, durable, and high-quality materials. Many firms are attempting to bridge the gap between fashion and innovative-functional designs.
North America Hold Largest Share
One of the latest trends in the region is a combination of casual and athletic designs for the development of athleisure apparel, which is poised to provide a significant push to the growth of the market. The rising awareness about adopting healthy lifestyles, which encourages customers to buy and indulge in fitness/strength activities, is anticipated to contribute to the demand for various apparel in North American regions, during the forecast period. Moreover, the increasing appetite for foreign brands and rising disposable income, coupled with the desire to lead improved lifestyles are expected to positively impact the demand for sports apparel in the region. Athleisure wear has become increasingly acceptable to be worn in various social environments. Most of the consumers in the region find active wear comfortable and flexible which is attributable to the kind of material used to design such apparel or footwear.
Competitive Landscape
Major market players are focusing on developing a diversified product portfolio, which is intensifying the competition in the market studied. The most active companies in the market studied include key players, such as Nike Inc., Nike Inc, Adidas AG, Puma SE, Under Armour Inc, and Lululemon Athletica Inc. These companies have been taking significant measures to increase their market penetration, across the world, with product innovations and the establishment of new bases and setting up more production plants, along with their associated R&D.
Additional Benefits:
The market estimate (ME) sheet in Excel format
3 months of analyst support
1 INTRODUCTION
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2 RESEARCH METHODOLOGY
3 EXECUTIVE SUMMARY
4 MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Porter’s Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5 MARKET SEGMENTATION
5.1 By Product Type
5.1.1 Clothing
5.1.2 Footwear
5.1.3 Others
5.2 By End User
5.2.1 Men
5.2.2 Women
5.2.3 Kids
5.3 By Distribution Channel
5.3.1 Offline Stores
5.3.2 Online Stores
5.4 Geography
5.4.1 North America
5.4.1.1 United States
5.4.1.2 Canada
5.4.1.3 Mexico
5.4.1.4 Rest of North America
5.4.2 Europe
5.4.2.1 United Kingdom
5.4.2.2 Germany
5.4.2.3 Spain
5.4.2.4 France
5.4.2.5 Italy
5.4.2.6 Russia
5.4.2.7 Rest of Europe
5.4.3 Asia-Pacific
5.4.3.1 China
5.4.3.2 Japan
5.4.3.3 India
5.4.3.4 Australia
5.4.3.5 Rest of Asia-Pacific
5.4.4 South America
5.4.4.1 Brazil
5.4.4.2 Argentina
5.4.4.3 Rest of South America
5.4.5 Middle East & Africa
5.4.5.1 United Arab Emirates
5.4.5.2 South Africa
5.4.5.3 Rest of Middle East & Africa
6 COMPETITIVE LANDSCAPE
6.1 Most Active Companies
6.2 Most Adopted Strategies
6.3 Market Share Analysis
6.4 Company Profiles
6.4.1 Adidas AG
6.4.2 Nike Inc.
6.4.3 Under Armour Inc.
6.4.4 New Balance Athletics Inc.
6.4.5 Columbia Sportswear Company
6.4.6 ASICS Corporation
6.4.7 PUMA SE
6.4.8 VF Corporation
6.4.9 Lululemon Athletica
7 MARKET OPPORTUNITIES AND FUTURE TRENDS
8 IMPACT OF COVID-19 ON THE MARKET