 | • レポートコード：MRC2202A030 • 出版社/出版日：Mordor Intelligence / 2022年1月28日 • レポート形態：英文、PDF、100ページ • 納品方法：Eメール（受注後2-3営業日） • 産業分類：消費財 |
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レポート概要
| Mordor Intelligence社は、世界のオンライン宝くじ市場規模が2020年から2025年の間に年平均0.42%成長すると予想しています。本書では、オンライン宝くじの世界市場について調査し、イントロダクション、調査手法、エグゼクティブサマリー、市場動向、エンドユーザー別（デスクトップ型、移動型）分析、地域別（北米、ヨーロッパ、アジア太平洋、その他）分析、競争状況、市場機会/将来の見通しなどを掲載しています。 ・イントロダクション ・調査手法 ・エグゼクティブサマリー ・市場動向 ・世界のオンライン宝くじ市場規模：エンドユーザー別（デスクトップ型、移動型） ・世界のオンライン宝くじ市場規模：地域別（北米、ヨーロッパ、アジア太平洋、その他） ・競争状況（Lotto Direct Limited、Camelot Group、Lottoland、Lotto Agent、LottoKings、WinTrillions、Lotto247、Annexio Limited） ・市場機会/将来の見通し |
The global online lottery market is anticipated to record a CAGR of 0.42% during the forecast period (2020-2025).
Key Highlights
- There is a rise in the popularity of draw-based games and scratch-off instant games across the European countries, which may positively impact the growth of the market studied.
- The increased penetration of smartphones is giving rise to a number of mobile application-based lottery games. The end users have the convenience and comfort of gambling within the comfort of their own space, which is one of the major drivers of the segment.
Key Market Trends
Improved Internet Connections, Advances in Security, Encryption, and Streaming Technology
The increasing acceptance and popularity of the lottery, in general, has resulted in the creation of a whole different form of gaming on the internet. The upsurge in consumer choice for online lottery is being supported by faster internet connectivity, which permits operators to stream various events from around the world, allowing the consumers to bet on. The growth opportunity for lottery operators through online channel forced the online vendors to improve betting processes, in terms of security and reliability, which, in turn, propelled the popularity of online lottery across the world. Additionally, for a long time, consumers were concerned about banking security while conducting any kind of transaction over the internet. However, advances in both online encryption and banking technology helped in resolving this concern, resulting in the consumers playing online securely and, in turn, driving the market studied.
Europe Holds a Major Share in the Market
The shift in demand from traditional modes of physical draw-based games to the virtual ones is augmenting the growth of the European online lottery market. Moreover, as lotteries offer a high return on low investment, a large group of individuals are attracted by the rewards and invest accordingly to participate in these games. Companies offering lottery gaming services use social media as a promotional strategy to attract large number of users, by posting the winning prizes on social networking sites, like Facebook, Twitter, and Google+. This factor is leading to an increase in the sales of various lottery tickets. Furthermore, stringent government regulations regarding the operation of online lottery in the European countries help in gaining consumer trust and interest.
Competitive Landscape
The global online lottery market is a fragmented market with the involvement of numerous local and international players. There are strong competitors in the market with diversified portfolios, leading to an intense competition among the existing players. Key players, like Lotto Agent, The Lotter, LottoKings, and Lotto 247, are focusing on optimizing their offerings, along with geographical expansion.
Additional Benefits:
- The market estimate (ME) sheet in Excel format
- 3 months of analyst support
1 INTRODUCTION
1.1 Study Deliverables and Assumptions
1.2 Scope of the Study
2 RESEARCH METHODOLOGY
3 EXECUTIVE SUMMARY
3.1 Market Overview
4 MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Porter’s Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5 MARKET SEGMENTATION
5.1 By End User
5.1.1 Desktop
5.1.2 Mobile
5.2 Geography
5.2.1 North America
5.2.1.1 United States
5.2.1.2 Canada
5.2.1.3 Mexico
5.2.1.4 Rest of North America
5.2.2 Europe
5.2.2.1 Spain
5.2.2.2 United Kingdom
5.2.2.3 Germany
5.2.2.4 France
5.2.2.5 Italy
5.2.2.6 Sweden
5.2.2.7 Rest of Europe
5.2.3 Asia Pacific
5.2.3.1 Oceanic Countries
5.2.3.2 Rest of Asia-Pacific
5.2.4 Rest of the World
5.2.4.1 South America
5.2.4.2 Middle East & Africa
6 COMPETITIVE LANDSCAPE
6.1 Most Active Companies
6.2 Most Adopted Strategies
6.3 Market Share Analysis
6.4 Company Profiles
6.4.1 Lotto Direct Limited
6.4.2 Camelot Group
6.4.3 Lottoland
6.4.4 Lotto Agent
6.4.5 LottoKings
6.4.6 WinTrillions
6.4.7 Lotto247
6.4.8 Annexio Limited
7 MARKET OPPORTUNITIES AND FUTURE TRENDS