 | • レポートコード：MRC2202A124 • 出版社/出版日：Mordor Intelligence / 2022年1月28日 • レポート形態：英文、PDF、124ページ • 納品方法：Eメール（受注後2-3営業日） • 産業分類：消費財 |
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レポート概要
| Mordor Intelligence社は、世界の葉巻市場規模が2020年36,673.34百万ドルに達し、2021年から2026年まで年平均11.54％成長すると予測しています。本調査レポートでは、葉巻の世界市場について調査し、イントロダクション、調査手法、エグゼクティブサマリー、市場動向、製品種類別（従来型葉巻、プレミアム葉巻）分析、流通チャネル別（オフライン小売店、オンライン小売店）分析、地域別（北米、ヨーロッパ、アジア太平洋、南米、中東・アフリカ）分析、競争状況、市場機会・将来傾向、新型コロナウイルス感染症による市場への影響などを掲載しています。 ・イントロダクション ・調査手法 ・エグゼクティブサマリー ・市場動向 ・世界の葉巻市場規模：製品種類別（従来型葉巻、プレミアム葉巻） ・世界の葉巻市場規模：流通チャネル別（オフライン小売店、オンライン小売店） ・世界の葉巻市場規模：地域別（北米、ヨーロッパ、アジア太平洋、南米、中東・アフリカ） ・競争状況（Imperial Brands、Scandinavian Tobacco Group AS、Altria Group Inc.、Habanos SA、Swisher International Inc.、Swedish Match AB、Villiger Sohne AG、Burger Sohne Holding AG (Danneman)、Arnold Andre GmbH & Company KG、Holt's Cigar Company Inc.） ・市場機会・将来傾向 ・新型コロナウイルス感染症による市場への影響 |
The global cigar market was valued at USD 36,673.34 million in 2020, and it is projected to register a CAGR of 11.54% during the forecast period of 2021-2026.
According to numerous surveys, consumers intended to quit smoking due to concerns about elevated health risks if they contracted COVID-19, however, this led to increased cigar smoking. This is attributed to consumers being unable to deviate their minds to other things, ultimately leading to spending more money and time on their smoking habits. According to the government source, the world’s largest cigar producer, the Caribbean nation, is planning to export a record USD 1 billion worth of tobacco products this year, representing a 6% jump over the USD 942 million it sold abroad in 2019.
Increased consumer inclination toward products complimenting the opulent lifestyles, along with the rapidly growing premiumization of cigars, has been lifting the cigar market globally.
In addition, government regulations related to tobacco and tobacco products further influence and remain a key factor in driving the cigar market. For instance, the FDA requires premium cigar manufacturers and distributors to label their products with mandatory warning statements, similar to the wording already required on cigarette and tobacco packaging. These warnings must also be included in any advertisements and/or marketing for premium cigars.
Key Market Trends
Continuous Increase in Smoking Rates Boosting Sales of Conventional Cigars
As economic scenarios improve in developed countries, like the United States, the appeal of the fine machine-made conventional cigar, a relatively affordable option among tobacco products, is expected to weaken, with many consumers likely to prefer premium cigars. In March 2018, the FDA started soliciting opinion and feedback on its plans to regulate cigars in the United States by issuing an Advanced Notice of Proposed Rulemaking (ANPRM) for premium cigars, which is expected to affect conventional cigars’ consumption in the United States and North America. Conventional cigar manufacturers are also conducting R&D activities to come up with better tobacco quality and new flavors and are even investing in improving packaging to further the aesthetic appeal. For instance, in 2019, El Artista Cigars launched a range of new cigars with the brand name Buffalo TEN, which claims to offer better tobacco quality with attractive packaging.
Asia Pacific holds the Largest Market Share
In the Asia-Pacific market, the consumption of conventional cigars is higher compared to premium cigars. This is because the tax rates for premium cigars are extremely high. The government bodies in regions like India do not differentiate between premium cigars, which is more of a luxury product, and other tobacco products, such as cigarettes and loose tobacco, which are addictive and very harmful. Furthermore, the ban of e-cigarettes in the developed states of China, including Beijing, is the major factor responsible for the growth of the cigar market in China. The higher prices discourage the youth from smoking cigars and cigarettes and encourage the current smokers to quit. The tobacco tax combines an ad valorem tax and a specific excise tax. The total tobacco tax rate in China is approximately 40% at the retail price level, far below the median range of the tax rates of the international community, which is between 65% and 70%. Therefore, this higher price is responsible for the significant value generation of the tobacco market in the country, despite a decrease in sales volume.
Competitive Landscape
The global cigar market is highly consolidated and competitive, with the strong presence of regional and global players. In the market studied, well-established companies with a known brand attached to their business profile have a higher penetration rate across retail shelves, mostly on account of business expansion and the presence of a higher share of consumer preference across both developed and developing markets. Some major players in the market studied include Swisher International Group, Imperial Brands PLC, Scandinavian Tobacco Group, and Altria Group Inc.
Additional Benefits:
- The market estimate (ME) sheet in Excel format
- 3 months of analyst support
1 INTRODUCTION
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2 RESEARCH METHODOLOGY
3 EXECUTIVE SUMMARY
4 MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Porter’s Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5 MARKET SEGMENTATION
5.1 By Product Type
5.1.1 Conventional Cigar
5.1.2 Premium Cigar
5.2 By Distribution Channel
5.2.1 Offline Retail Stores
5.2.2 Online Retail Stores
5.3 Geography
5.3.1 North America
5.3.1.1 United States
5.3.1.2 Canada
5.3.1.3 Mexico
5.3.1.4 Rest of North America
5.3.2 Europe
5.3.2.1 Germany
5.3.2.2 United Kingdom
5.3.2.3 France
5.3.2.4 Russia
5.3.2.5 Spain
5.3.2.6 Italy
5.3.2.7 Rest of Europe
5.3.3 Asia-Pacific
5.3.3.1 China
5.3.3.2 Japan
5.3.3.3 India
5.3.3.4 Australia
5.3.3.5 Rest of Asia-Pacific
5.3.4 South America
5.3.4.1 Brazil
5.3.4.2 Argentina
5.3.4.3 Rest of South America
5.3.5 Middle East & Africa
5.3.5.1 South Africa
5.3.5.2 Saudi Arabia
5.3.5.3 Rest of Middle East & Africa
6 COMPETITIVE LANDSCAPE
6.1 Strategies Adopted by Key Players
6.2 Most Active Companies
6.3 Market Share Analysis
6.4 Company Profiles
6.4.1 Imperial Brands
6.4.2 Scandinavian Tobacco Group AS
6.4.3 Altria Group Inc.
6.4.4 Habanos SA
6.4.5 Swisher International Inc.
6.4.6 Swedish Match AB
6.4.7 Villiger Sohne AG
6.4.8 Burger Sohne Holding AG (Danneman)
6.4.9 Arnold Andre GmbH & Company KG
6.4.10 Holt’s Cigar Company Inc.
7 MARKET OPPORTUNITIES AND FUTURE TRENDS
8 IMPACT OF COVID-19 ON THE MARKET