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レポート概要
| Mordor Intelligence社は、世界のボトルドウォーター市場規模2021年から2026年まで、年平均6.1％成長すると予測しています。本市場調査レポートでは、ボトルドウォーターの世界市場について調査・分析し、イントロダクション、調査手法、エグゼクティブサマリー、市場動向、種類別（スティルウォーター、スパークリングウォーター、機能性ウォーター）分析、流通チャネル別（オントレード、オフトレード）分析、地域別（北米、ヨーロッパ、アジア太平洋、南米、中東・アフリカ）分析、競争状況、市場機会・将来傾向、新型コロナウイルス感染症による市場への影響など、以下の構成でまとめました。 ・イントロダクション ・調査手法 ・エグゼクティブサマリー ・市場動向 ・世界のボトルドウォーター市場規模：種類別（スティルウォーター、スパークリングウォーター、機能性ウォーター） ・世界のボトルドウォーター市場規模：流通チャネル別（オントレード、オフトレード） ・世界のボトルドウォーター市場規模：地域別（北米、ヨーロッパ、アジア太平洋、南米、中東・アフリカ） ・競争状況（Danone SA、The Coca-Cola Company、PepsiCo Inc.、…） ・市場機会・将来傾向 ・新型コロナウイルス感染症による市場への影響 |
The bottled water market is expected to register a CAGR of 6.1% during the forecast period (2021 – 2026).
Extensive restrictive measures set up by governments around the world to combat the global coronavirus outbreak have been creating logistical challenges for the bottled water processing sector. While this has been creating new bottlenecks in the sector, consumers continue to prefer stockpiling of essential commodities. This remains the key factor sustaining the demand for bottled water even during the COVID-19 crisis.
The demand for bottled water rose in the initial months of lockdown stemmed from the stockpiling attitude of consumers in anticipation of lockdowns and scarcity. The trend, however, soon declined further, coupled with decreased sales caused due to setbacks of the tourism industry globally.
The demand for bottled water is driven by the fear of diseases as an aftermath of drinking contaminated tap water and the easy portability and convenience provided by bottled water. Environmental pollution caused by plastic trash poses a challenge for the market’s growth. The consumption of bottled water leads to health hazards.
The innovative packaging of bottled water is the latest trend in the market. The aim is to establish a brand image and differentiation in the bottled water market. It includes resealable and recyclable packaging material, sophisticated transparent bottles, or inks and coatings applied on the bottle so as to enhance the customer experience through unique visual effects, along with increasing shelf appeal.
Key Market Trends
Strategic Investments By Key Players, Along With Favorable Government Regulations
The market studied has witnessed significant investments by the global brands, especially by Nestle SA and The Coco-Cola Company. These companies are focusing on expanding their production capabilities and presence across various countries driving the bottled water market, globally. Moreover, companies also making strategic investments to develop innovative products with enhanced benefits owing to changing consumer preferences and to achieve competitive advantage in the market. For instance, In November 2018, Nestlé Waters’ invested EUR 70 million over the next three years, with the aim of making Acqua Panna, Nestlé’s premium still water brand available worldwide. With this investment, the company intends to increase its production to enter new markets and expand their distribution network in the United States, the United Arab Emirates, and Russia. In December 2019, Nestlé introduced a canned sparkling water drink that contains caffeine and made with green tea. Along with the caffeinated water brand, Nestlé is also working on a new line of mineral-infused water. Recently, Coco-Cola planned to invest USD 200 million in two new bottling plants in Pakistan. The company also invested USD 500 million in 2017 on upgrading its existing plants in the country. Similarly, as a part of community engagement program and to support local communities, Nestlé Pakistan had set up seven clean drinking water facilities in its operational areas. Furthermore, stringent government regulations pertaining to the manufacturing and sales of bottled waters, have led to gain consumer trust and interest towards bottled water. This, in turn, is boosting the growth of the market studied. For instance:, The Bureau of Indian Standards has formulated Indian Standard IS 14543 for Packaged Drinking Water (PDW) and IS 13428 for Packaged Natural Mineral Water (PNMW), which specify the quality parameters for the respective water sold in packaged form. Thus, this is likely to boost the demand for bottled water, across both on-trade and off-trade channel.
Increasing Consumption of Functional Bottled Water in North America
In developed economies, like the United and Canada, functional water is constantly becoming a major commercial and popular beverage category, as it is an appealing option for health-conscious consumers. Hence, this is augmenting the bottled water market. Major manufacturers and marketers in the country have started to position functional water as an alternative to carbonated drinks and fruit juices. Through product description, modern and interactive labeling and backing from respected brands and organizing programs and seminars, the players are claiming that functional water is an enriched product that is not just for hydration but also can function as a functional beverage.
Competitive Landscape
The bottled water market is highly competitive, attributed to the number of small players involved in the country and regional marketplace. Apart from convenience being the key factor, product innovation is a prominent move that the major players undertake to stay ahead in the market. Product differentiation has gained significant traction over the past years. Regional or domestic companies have been marketing their products with strategies, such as sponsorship and significant investment in advertisements. Some of the globally renowned companies in the market include Danone SA, The Coca-Cola Company, Pepsico, and Nestle SA.
Additional Benefits:
- The market estimate (ME) sheet in Excel format
- 3 months of analyst support
1 INTRODUCTION
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2 RESEARCH METHODOLOGY
3 EXECUTIVE SUMMARY
4 MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Porter’s Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5 MARKET SEGMENTATION
5.1 By Type
5.1.1 Still Water
5.1.2 Sparkling Water
5.1.3 Functional Water
5.2 By Distribution Channel
5.2.1 On-trade
5.2.2 Off-trade
5.2.2.1 Supermarkets/Hypermarkets
5.2.2.2 Convenience Stores
5.2.2.3 Home and Office Delivery
5.2.2.4 Online Retail Stores
5.2.2.5 Other Off-trade Channels
5.3 By Geography
5.3.1 North America
5.3.1.1 United States
5.3.1.2 Canada
5.3.1.3 Mexico
5.3.1.4 Rest of North America
5.3.2 Europe
5.3.2.1 Spain
5.3.2.2 United Kingdom
5.3.2.3 Germany
5.3.2.4 France
5.3.2.5 Italy
5.3.2.6 Russia
5.3.2.7 Rest of Europe
5.3.3 Asia-Pacific
5.3.3.1 China
5.3.3.2 Japan
5.3.3.3 India
5.3.3.4 Australia
5.3.3.5 Rest of Asia-Pacific
5.3.4 South America
5.3.4.1 Brazil
5.3.4.2 Argentina
5.3.4.3 Rest of South America
5.3.5 Middle-East and Africa
5.3.5.1 South Africa
5.3.5.2 Saudi Arabia
5.3.5.3 Rest of Middle-East and Africa
6 COMPETITIVE LANDSCAPE
6.1 Most Active Companies
6.2 Most Adopted Strategies
6.3 Market Share Analysis
6.4 Company Profiles
6.4.1 Danone SA
6.4.2 The Coca-Cola Company
6.4.3 PepsiCo Inc.
6.4.4 Nestle SA
6.4.5 Otsuka Pharmaceutical Co. Ltd
6.4.6 FIJI Water Company LLC
6.4.7 Voss Water
6.4.8 National Beverage Corp.
6.4.9 Binzomah Group
6.4.10 Hana Water-Hana Food Industries Co.
7 MARKET OPPORTUNITIES AND FUTURE TRENDS
8 IMPACT OF COVID-19 ON THE MARKET