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レポート概要
| Mordor Intelligence社は、世界のバター市場規模が2021年から2026年まで、年平均3.6％成長すると予測しています。本市場調査レポートでは、バターの世界市場について調査・分析し、イントロダクション、調査手法、エグゼクティブサマリー、市場動向、製品種類別（カルチャードバター、非カルチャードバター、その他）分析、流通チャネル別（スーパーマーケット/ハイパーマーケット、コンビニエンスストア、専門店、オンライン小売店、その他）分析、地域別（北米、ヨーロッパ、アジア太平洋、南米、中東・アフリカ）分析、競争状況、市場機会・将来傾向、新型コロナウイルス感染症による市場への影響など、以下の構成でまとめました。 ・イントロダクション ・調査手法 ・エグゼクティブサマリー ・市場動向 ・世界のバター市場規模：製品種類別（カルチャードバター、非カルチャードバター、その他） ・世界のバター市場規模：流通チャネル別（スーパーマーケット/ハイパーマーケット、コンビニエンスストア、専門店、オンライン小売店、その他） ・世界のバター市場規模：地域別（北米、ヨーロッパ、アジア太平洋、南米、中東・アフリカ） ・競争状況（Fonterra Co-operative Group、Arla Foods、Ornua Co-operative Ltd、…） ・市場機会・将来傾向 ・新型コロナウイルス感染症による市場への影響 |
The global butter market is expected to grow at a CAGR of 3.6% during the forecast period (2021-2026).
Due to Covid-19 restrictions, the butter market experienced an increasing demand trend as a result of panic buying and hoarding several food items by the consumers, there was also a significant supply shock as a result of disruptions in export markets due to government regulations. Also, the advent of lockdown around the globe and the increasing inclination of people to prepare home-cooked food further increased the demand for butter sold in retail stores by the consumers.
Butter is regarded as one of the staple food which is applied in many of the food products cooked in the household globally, thus its demand is driving in the market studied. Also, the availability of different flavoured butter is further expected to increase the demand of the market studied.
Geographically, Europe and North America dominate the butter market. However, Asia-Pacific is expected to be the fastest-growing market for butter, during the forecast period, with India being the major market. As per the data provided by the USDA Foreign Agricultural Service, the average Canadian consumed 3.68 kilograms of butter per capita in the year 2020. New Zealand came in first place at 6.22 kilograms of butter per capita in 2020.
Availability of healthy alternatives to butter, such as margarine, along with government regulations in the production and distribution of butter is one factor that is restraining the market growth.
Key Market Trends
Increase in Demand For Low Fat/Calorie/Cholesterol Butter
Awareness of excessive butter fat intake which can lead to cardiovascular diseases has led to a shift in the category of low fat, low cholesterol, and low-calorie butter. Therefore owing to such factors, butter brands such as Fonterra, Arla Foods, etc. have introduced butter of low fat and cholesterol to meet the consumer’s needs in the market. For instance, in 2017 Finlandia launched a spreadable butter with canola oil and a 25% reduced-fat spreadable butter with canola oil. The butter is made with non-GMO canola oil.
Also, with the increasing inclination towards healthy butter, countries around the world have started to increase the production of low-fat butter. For instance, as per the data analysed by the Office for National Statistics (UK), there is a significant increase in sales volume of low-fat butter (not exceeding 85% by weight) from the year 2016 to 2019 in the United Kingdom thus, further leading to the overall sales in the market studied.
Asia-Pacific Region is the Fastest Growing Market for Butter
As per the US Department of Agriculture and Economic Research Service, India was one of the leading butter-producing countries in 2018, producing 5.6 million metric tons of butter. The Asia-Pacific butter supply has always been highly influenced, in increasing quantities, by the domestic market. Butter processing plants in the Asia-Pacific region have been significantly expanding to meet the consumer’s demand, and therefore fueling the market growth. Also, while butter is primarily associated with Western cuisines, its potential use in Chinese cuisine has been heavily promoted by major producers such as Fonterra, thus further increasing application in Asian cuisine and subsequently in the Asian market.
Competitive Landscape
The global butter market is considered competitive in nature having a large number of domestic and multinational players competing for market share and with innovation in products being a major strategic approach adopted by leading players. Additionally, mergers, expansions, acquisitions and partnerships with other companies are common strategies to enhance the company’s presence and boost the market. Some of the major companies operating in the market studied are Fonterra Co-operative Group, Arla Foods, Dairy Farmers of America, Ornua, and others. Companies are competing based on price, quality, innovation and promotions. Therefore, they are focused on strategic initiatives to achieve prominent market shares.
Additional Benefits:
- The market estimate (ME) sheet in Excel format
- 3 months of analyst support
1 INTRODUCTION
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2 RESEARCH METHODOLOGY
3 EXECUTIVE SUMMARY
4 MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Porter’s Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5 MARKET SEGMENTATION
5.1 By Product type
5.1.1 Cultured Butter
5.1.2 Uncultured Butter
5.1.3 Others
5.2 By Distribution Channel
5.2.1 Supermarkets/Hypermarkets
5.2.2 Convenience Stores
5.2.3 Specialty Stores
5.2.4 Online Retail Stores
5.2.5 Other Distribution Channels
5.3 Geography
5.3.1 North America
5.3.1.1 United States
5.3.1.2 Canada
5.3.1.3 Mexico
5.3.1.4 Rest of North America
5.3.2 Europe
5.3.2.1 Spain
5.3.2.2 United Kingdom
5.3.2.3 Germany
5.3.2.4 France
5.3.2.5 Italy
5.3.2.6 Russia
5.3.2.7 Rest of Europe
5.3.3 Asia Pacific
5.3.3.1 China
5.3.3.2 Japan
5.3.3.3 India
5.3.3.4 Australia
5.3.3.5 Rest of Asia-Pacific
5.3.4 South America
5.3.4.1 Brazil
5.3.4.2 Argentina
5.3.4.3 Rest of South America
5.3.5 Middle East and Africa
5.3.5.1 South Africa
5.3.5.2 United Arab Emirates
5.3.5.3 Rest of Middle East and Africa
6 COMPETITIVE LANDSCAPE
6.1 Most Active Companies
6.2 Most Adopted Strategies
6.3 Market Share Analysis
6.4 Company Profiles
6.4.1 Fonterra Co-operative Group
6.4.2 Arla Foods
6.4.3 Ornua Co-operative Ltd
6.4.4 CROPP Cooperative (Organic Valley)
6.4.5 Dairy Farmers of America, Inc.
6.4.6 Gujarat Co-operative Milk Marketing Federation Ltd. (GCMMF)
6.4.7 Meadow Foods Ltd.
6.4.8 MS Iceland Dairies
6.4.9 Yili Group
6.4.10 Lactalis International
6.4.11 Danone S.A
7 MARKET OPPORTUNITIES AND FUTURE TRENDS
8 IMPACT OF COVID-19 ON THE MARKET