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レポート概要
| Mordor Intelligence社の本市場調査レポートでは、世界のシードル市場について調査・分析し、イントロダクション、調査手法、エグゼクティブサマリー、市場動向、製品種類別（フレーバーサイダー、プレーンサイダー）分析、流通チャネル別（専門店、スーパーマーケット/ハイパーマーケット、オンライン小売店、その他）分析、地域別（北米、ヨーロッパ、アジア太平洋、南米、中東・アフリカ）分析、競争状況、市場機会・将来傾向など、以下の構成でまとめました。 ・イントロダクション ・調査手法 ・エグゼクティブサマリー ・市場動向 ・世界のシードル市場規模：製品種類別（フレーバーサイダー、プレーンサイダー） ・世界のシードル市場規模：流通チャネル別（専門店、スーパーマーケット/ハイパーマーケット、オンライン小売店、その他） ・世界のシードル市場規模：地域別（北米、ヨーロッパ、アジア太平洋、南米、中東・アフリカ） ・競争状況（Heineken N.V.、Agrial (Aston Manor Brewery)、Carlsberg Breweries A/S、…） ・市場機会・将来傾向 |
The Global Cider market is forecasted to witness a CAGR of 6.12% during the forecast period (2021 – 2026).
Key Highlights
- Factors, such as increasing demand for alcoholic beverages, rising income of consumers, and the number of associations focused on disseminating information about different beverages, are expected to drive the cider market’s growth.
- Companies in the market are observed to come up with new product innovations in terms of flavor and sophistication. For instance, in March 2019, Diageo launched Rockshore Apple Cider, in the group’s attempt to gain a foothold in the Irish cider market.
- However, awareness about cider remains negligible across much of the world, especially in Asia, thereby presenting a major opportunity for producers, many of which are working to widen their international presence and raise product awareness across markets.
Key Market Trends
Surge in Demand for Gluten-Free Alcoholic Beverages
A growing number of alcohol consumers prefer cider over a beer as it is gluten-free, and often sweeter and more refreshing than beer during summer. Various cider manufacturers such as ACE Cider and Crispin Cider Co. claim that most of their cider are naturally gluten-free because cider comes directly from apples which contain zero gluten. Rising instances of gluten-intolerance, associated with celiac disease and increase in knowledge of consuming quality food and beverage is propelling the demand for gluten-free products. Additionally, gluten-free beverages are believed to improve cholesterol levels and promote digestive health. Thus, consumers are inclined towards natural and nutrient-based drinks, which provide health benefits and immunization. Health attributes are particularly important to develop countries, in which consumers are willing to pay a premium price for more health benefits in a product. Thus, with rising instances of celiac disease and increasing demand for gluten-free products, the demand for cider is expected to rise as a suitable gluten-free alternative to beer.
Strategic Investments in Terms of Expanding Geographical Reach
Europe, particularly the United Kingdom, is a prominent market for cider, with cider being one of the most popular alcoholic beverages consumed. However, some of the markets having a large scope of expansion include Asia-Pacific, due to low penetration and North America, due to emerging market players. In the United States, cider is often positioned as an alternative to beer. However, the cider market is not as developed and has a great opportunity to develop due to the high average alcohol consumption rates in the U.S. Moreover, it is gluten-free beverage, and thus, it is expected to grow steadily in the country, due to the growing demand from gluten avoiding consumers.
Competitive Landscape
The Global cider market is fragmented, due to the presence of numerous regional and global players. Key players, such as Heinken N.V., Carlsberg Breweries A/S, C&C Group Plc are using product innovation as a key strategy to expand their product portfolio and increase their market shares. For instance, in 2017, Heinken N.V. added artisanal blends cider made from three varieties of heirloom cider apples to its Strongbow range of products. This product innovation helped the company to expand its product portfolio. The key players are also embarking on expansions and mergers and acquisitions as one of their key strategies to achieve consolidation and optimize their offerings. Moreover, these players merge with local players to gain dominance in the local markets.
Additional Benefits:
- The market estimate (ME) sheet in Excel format
- 3 months of analyst support
1 INTRODUCTION
1.1 Study Assumptions & Market Definition
1.2 Scope of the Study
2 RESEARCH METHODOLOGY
3 EXECUTIVE SUMMARY
3.1 Market Overview
4 MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Porter’s Five Force Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5 MARKET SEGMENTATION
5.1 Product Type
5.1.1 Flavored Cider
5.1.2 Plain Cider
5.2 Distribution Channel
5.2.1 Speciality Stores
5.2.2 Supermarket/Hypermarkets
5.2.3 Online Retail Stores
5.2.4 Other Channels
5.3 Geography
5.3.1 North America
5.3.1.1 United States
5.3.1.2 Canada
5.3.1.3 Mexico
5.3.1.4 Rest of North America
5.3.2 Europe
5.3.2.1 United Kingdom
5.3.2.2 Germany
5.3.2.3 France
5.3.2.4 Russia
5.3.2.5 Italy
5.3.2.6 Spain
5.3.2.7 Rest of Europe
5.3.3 Asia Pacific
5.3.3.1 India
5.3.3.2 China
5.3.3.3 Japan
5.3.3.4 Australia
5.3.3.5 Rest of Asia-Pacific
5.3.4 South America
5.3.4.1 Brazil
5.3.4.2 Argentina
5.3.4.3 Rest of South America
5.3.5 Middle East & Africa
5.3.5.1 South Africa
5.3.5.2 Rest of Middle East & Africa
6 COMPETITIVE LANDSCAPE
6.1 Most Adopted Strategies
6.2 Market Share Analysis
6.3 Company Profiles
6.3.1 Heineken N.V.
6.3.2 Agrial (Aston Manor Brewery)
6.3.3 Carlsberg Breweries A/S
6.3.4 Asahi Premium, Ltd
6.3.5 Seattle Cider Company
6.3.6 Vander Mill Ciders
6.3.7 Woodchuck Cidery
6.3.8 Molson Coors Brewing Company (Smith & Forge)
6.3.9 Angry Orchard Cider Company, LLC.
6.3.10 C&C Group plc
7 MARKET OPPORTUNITIES AND FUTURE TRENDS