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レポート概要
| Mordor Intelligence社は、世界の柔軟仕上げ剤＆コンディショナー市場について調査・分析し、イントロダクション、調査手法、エグゼクティブサマリー、市場動向、フォーム別（液体、乾燥シート）分析、流通チャネル別（スーパーマーケット、コンビニ、オンライン、その他）分析、地域別（北米、ヨーロッパ、アジア太平洋、南米、中東・アフリカ）分析、競争状況、市場機会・将来の傾向などの項目を掲載しています。 ・イントロダクション ・調査手法 ・エグゼクティブサマリー ・市場動向 ・世界の柔軟仕上げ剤＆コンディショナー市場規模：フォーム別（液体、乾燥シート） ・世界の柔軟仕上げ剤＆コンディショナー市場規模：流通チャネル別（スーパーマーケット、コンビニ、オンライン、その他） ・世界の柔軟仕上げ剤＆コンディショナー市場規模：地域別（北米、ヨーロッパ、アジア太平洋、南米、中東・アフリカ） ・競争状況（Unilever Plc.、Procter & Gamble Company、Henkel AG & Co. KGaA、...） ・市場機会・将来の傾向 |
The Global Fabric Softeners and Conditioners Market is projected to register a CAGR of 3.9% over the forecast period (2020-2025).
Key Highlights
- Increasing disposable incomes and willingness to spend on premium products by consumers in developing economies is driving the increased purchase of categories such as fabric softeners and conditioners. The product is well suited to consumers facing issues with respect to the quality of water, and hence developing economies which face issues with water quality are expected to be at the forefront of market growth over the forecast period.
- Increased spending on clothing, primarily expensive and more sensitive forms of apparel is also a trend that is expected to boost the market for products for special treatment of apparel, such as fabric softeners and conditioners.
Key Market Trends
Increasing Penetration of Online Channel
Online sales for the home care category has been driving the overall market for Fabric Softeners and Conditioners. The Asia-Pacific region has seen significant growth in online sales in the category. The year-on-year growth rate of the region for the home care category stood at 3% in 2018, over 2017, w. By the year 2025, the share of online sales in the Fabric Softeners and Conditioners is projected to be 10% of the overall sales. In the overall FMCG category, another interesting trend being observed is the reduced dependence on social media as a platform for driving online sales, which has led global majors such as Unilever and Procter & Gamble to reduce their spend on social media marketing for established products.
Asia-Pacific Projected to be the Fastest-Growing Market
The Asia-Pacific region is at the forefront in enabling the growth of the home care category and the region is driving the growth of the Global Fabric Softeners and Conditioners Market. The megatrends driving the market in the region include increased disposable income, increased urbanization, an increase in the number of working women and increased sales penetration through organized retail and online channels. The region has also seen the emergence of private label brands in the home care category. The share of private labels among countries in the region is highest in India, where 8.1% of the category sales were registered by private labels in 2018, with a year-on-year growth of 15.3% over 2017.
Competitive Landscape
The Global Fabric Softeners and Conditioners Market is fragmented with major global players such as Unilever, Procter & Gamble, and Henkel, competing fiercely with local and regional players. The market also has significant presence of private labels, not just in advanced markets such as North America and Europe, but also in emerging markets such as Asia-Pacific.
Additional Benefits:
- The market estimate (ME) sheet in Excel format
- 3 months of analyst support
1 INTRODUCTION
1.1 Study Deliverables
1.2 Study Assumptions
1.3 Scope of the Study
2 RESEARCH METHODOLOGY
3 EXECUTIVE SUMMARY
3.1 Market Overview
4 MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Porter’s Five Force Analysis
4.3.1 Bargaining Power of Suppliers
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Threat of New Entrants
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5 MARKET SEGMENTATION
5.1 Form
5.1.1 Liquid
5.1.2 Dryer Sheets
5.2 Distribution Channel
5.2.1 Supermarkets/Hypermarkets
5.2.2 Convenience Stores
5.2.3 Online Channels
5.2.4 Other Channels
5.3 Geography
5.3.1 North America
5.3.1.1 United States
5.3.1.2 Canada
5.3.1.3 Mexico
5.3.1.4 Rest of North America
5.3.2 Europe
5.3.2.1 Germany
5.3.2.2 United Kingdom
5.3.2.3 France
5.3.2.4 Russia
5.3.2.5 Spain
5.3.2.6 Rest of Europe
5.3.3 Asia-Pacific
5.3.3.1 China
5.3.3.2 Japan
5.3.3.3 India
5.3.3.4 Australia
5.3.3.5 Rest of Asia-Pacific
5.3.4 South America
5.3.4.1 Brazil
5.3.4.2 Argentina
5.3.4.3 Rest of South America
5.3.5 Middle East and Africa
5.3.5.1 Saudi Arabia
5.3.5.2 South Africa
5.3.5.3 Rest of Middle East and Africa
6 COMPETITIVE LANDSCAPE
6.1 Most Adopted Strategies
6.2 Market Share Analysis
6.3 Company Profiles
6.3.1 Unilever Plc.
6.3.2 Procter & Gamble Company
6.3.3 Henkel AG & Co. KGaA
6.3.4 SC Johnson & Son, Inc.
6.3.5 Kao Corporation
6.3.6 Church & Dwight Co., Inc.
6.3.7 The Clorox Company
6.3.8 Colgate-Palmolive Company
6.3.9 Amway Corporation
7 MARKET OPPORTUNITIES AND FUTURE TRENDS