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レポート概要
| Mordor Intelligence社は、世界のヘアスタイリングツール市場について調査・分析し、イントロダクション、調査手法、エグゼクティブサマリー、市場動向、製品種類別（ヘアドライヤー、ヘアカーラー＆ローラー、ストレートヘアアイロン、ヘアスタイリングブラシ＆コーム、その他）分析、流通チャネル別（オンライン、オフライン）分析、地域別（北米、ヨーロッパ、アジア太平洋、南米、中東・アフリカ）分析、競争状況、市場機会・将来の傾向、新型コロナウイルス感染症の影響などの項目を掲載しています。 ・イントロダクション ・調査手法 ・エグゼクティブサマリー ・市場動向 ・世界のヘアスタイリングツール市場規模：製品種類別（ヘアドライヤー、ヘアカーラー＆ローラー、ストレートヘアアイロン、ヘアスタイリングブラシ＆コーム、その他） ・世界のヘアスタイリングツール市場規模：流通チャネル別（オンライン、オフライン） ・世界のヘアスタイリングツール市場規模：地域別（北米、ヨーロッパ、アジア太平洋、南米、中東・アフリカ） ・競争状況（Philips N.V、Dyson、Helen of Troy、...） ・市場機会・将来の傾向 ・新型コロナウイルス感染症の影響 |
The global hair styling tools market is forecasted to register a CAGR of 5.9% % during the forecast period (2020 – 2025)
Key Highlights
- The market for hair styling tools has witnessed significant growth following the surge in rising expenditure in hair grooming and styling globally. Major players are continuously involved in introducing novel products that enable individual consumers and professionals salon operators to create new looks.
- Innovation in terms of use of material composition and lightweight having multiple application has garnered significant traction of attention among professional hair care salons as well as personal usage.
- As a consequence of COVID-19, online sales of hairstyling products are increasing rapidly, as consumers avoid going to the salon, and instead style hair at home, which is expected to impact the market further in the forecast period.
Key Market Trends
Increasing Demand Of Hair Straighteners Across The Globe
The rising requirement of hair styling tools primarily hair straighteners, largely, across professional salons followed by the personal use segment has led to strong growth in the lightweight and compact hair styling equipment among consumers under different demographics. The products are phased with unique designs that provide ergonomics advantage as well as instigating the ease for consumers to carry during traveling. Furthermore, the growing reliance on using personal products that combine both the aspect of “daily use” and are “travel size” have witnessed a strong uptick over recent years. Consumers, in order to replicate the style statements followed by professional salons, are expected to push the demand for hair straighteners with the advanced technology and increased portability over the forecast period.
Asia Pacific as the fastest growing region
Owing to rising sales in the Asia-Pacific region with a high-income population which has led to an increasing appetite among the growing middle-class segment is likely to be one of the foremost factor scaling the demand. The regional demand is largely catered by the influx of the fashion industry, having a strong foothold across China, Japan, and South Korea among others. Innovation in terms of size, design, use, and implementation of social media marketing are some of the key trends, likely to propel the market growth further.
Competitive Landscape
The global hair styling tools market is entirely focused on business to consumer where major players in the market include: Philips N.V, Helen of Troy, Panasonic, TESCOM, Andis, Beauty Elite Group, Bio Ionic, WAHL, Andis, Dyson, Elchim, Farouk Systems, Spectrum Brands among others. The market is moderately competitive with the presence of local manufacturers at large. Product innovation along with expansion is one of the key strategies that global players are adopting in order to stay ahead among competitors.
Additional Benefits:
- The market estimate (ME) sheet in Excel format
- 3 months of analyst support
1 INTRODUCTION
1.1 Study Deliverables and Study Assumptionsa
1.2 Scope of the Study
2 RESEARCH METHODOLOGY
3 EXECUTIVE SUMMARY
4 MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Porter’s Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5 MARKET SEGMENTATION
5.1 By Product Type
5.1.1 Hair Dryers
5.1.2 Hair Curlers & Rollers
5.1.3 Hair Straighteners
5.1.4 Hair Styling Brushes & Combs
5.1.5 Others
5.2 By Distribution Channel
5.2.1 Online Retail
5.2.2 Offline Retail
5.3 By Geography
5.3.1 North America
5.3.1.1 United States
5.3.1.2 Canada
5.3.1.3 Mexico
5.3.1.4 Rest of North America
5.3.2 Europe
5.3.2.1 Germany
5.3.2.2 United Kingdom
5.3.2.3 Italy
5.3.2.4 Spain
5.3.2.5 France
5.3.2.6 Russia
5.3.2.7 Rest of Europe
5.3.3 Asia Pacific
5.3.3.1 China
5.3.3.2 Japan
5.3.3.3 India
5.3.3.4 Australia
5.3.3.5 Rest of Asia-Pacific
5.3.4 South America
5.3.4.1 Brazil
5.3.4.2 Argentina
5.3.4.3 Rest of South America
5.3.5 Middle East and Africa
5.3.5.1 South Africa
5.3.5.2 United Arab Emirates
5.3.5.3 Rest of Middle East and Africa
6 COMPETITIVE LANDSCAPE
6.1 Most Active Companies
6.2 Key Strategies Adopted
6.3 Market Share Analysis
6.4 Company Profiles
6.4.1 Philips N.V
6.4.2 Dyson
6.4.3 Helen of Troy
6.4.4 Panasonic
6.4.5 TESCOM
6.4.6 Beauty Elite Group
6.4.7 WAHL
6.4.8 Andis
6.4.9 Conair
7 MARKET OPPORTUNITIES AND FUTURE TRENDS
8 IMPACT OF COVID19 ON THE MARKET