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レポート概要
| Mordor Intelligence社は、世界のエアフレッシュナー市場規模が2019年から2024年の間に年平均3.8％成長すると予測しています。本調査資料では、エアフレッシュナーの世界市場について調査・分析し、イントロダクション、調査手法、エグゼクティブサマリー、市場動向、製品別（ジェル状、電気式、キャンドル型、その他）分析、用途別（住宅用、商業用、自動車用）分析、流通チャネル別（スーパーマーケット/ハイパーマーケット、コンビニエンスストア、薬局、その他）分析、地域別（北米、ヨーロッパ、アジア太平洋、南米、中東・アフリカ）分析、競争状況、市場機会・将来の傾向などの項目を掲載しています。 ・イントロダクション ・調査手法 ・エグゼクティブサマリー ・市場動向 ・世界のエアフレッシュナー市場規模：製品別（ジェル状、電気式、キャンドル型、その他） ・世界のエアフレッシュナー市場規模：用途別（住宅用、商業用、自動車用） ・世界のエアフレッシュナー市場規模：流通チャネル別（スーパーマーケット/ハイパーマーケット、コンビニエンスストア、薬局、その他） ・世界のエアフレッシュナー市場規模：地域別（北米、ヨーロッパ、アジア太平洋、南米、中東・アフリカ） ・競争状況（Henkel AG & Company、Procter & Gamble Co.、Church & Dwight Co. Inc.、...） ・市場機会・将来の傾向 |
The Global Air Freshener market is forecasted to grow at a CAGR of 3.8% during the forecast period (2019 – 2024).
Key Highlights
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The increasing urbanization, better living standards, availability of new and innovative air fresheners, rising concern for the air quality, and increasing demand from commercial users are expected to drive the growth of the air freshener market. Also, the rising investments in R&D activities to introduce natural and chemical free air fresheners is expected to propel the market growth in the coming years.
Key Market Trends
Surge in Innovations in Air Fresheners Across the Globe
Manufacturers of air fresheners are more focused on developing new and innovative products to meet the changing needs and demands of consumers by using advanced technologies. Key players are differentiating their offerings in terms of functionalities, flavors, nature of ingredients, size, and packaging format, in order to gain competitive advantage and increase their customer base.
North America was the dominant region in the market, owing to the consumer awareness related to health and environmental concerns, including harmful usage of aerosol sprays. This has resulted in an increase in the demand for aromatherapy and candle air fresheners. Consumers have started moving towards candle air fresheners, as they are considered to be environmentally friendly and promotes a healthy lifestyle as compared to electric air fresheners and sprays. Candle air fresheners were the best performing category in the industry especially in the European and Asia Pacific.
Competitive Landscape
The major strategies adopted by the companies operating in the air freshener market are product innovations, expansions, and mergers and acquisitions. Sustainable competitive advantage through innovation is the main criteria for the growth of the market share of major players across the globe.
Companies are increasing their investments in research and development (R&D) and marketing, and are expanding their distribution channels to maintain their position in the market.
Additional Benefits:
- The market estimate (ME) sheet in Excel format
- 3 months of analyst support
1 INTRODUCTION
1.1 Study Deliverables
1.2 Study Assumptions
1.3 Scope of the Study
2 RESEARCH METHODOLOGY
3 EXECUTIVE SUMMARY
3.1 Market Overview
4 MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Porter’s Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5 MARKET SEGMENTATION
5.1 By Product Type
5.1.1 Spray
5.1.2 Gel Air freshener
5.1.3 Electric Air freshener
5.1.4 Candle Air freshener
5.1.5 Other Types
5.2 By Application
5.2.1 Residential
5.2.2 Commercial
5.2.3 Automotive
5.3 By Distribution Channel
5.3.1 Supermarkets/Hypermarkets
5.3.2 Convenience Stores
5.3.3 Pharmacies
5.3.4 Other Distribution Channels
5.4 Geography
5.4.1 North America
5.4.1.1 United States
5.4.1.2 Canada
5.4.1.3 Mexico
5.4.1.4 Rest of North America
5.4.2 Europe
5.4.2.1 Spain
5.4.2.2 United Kingdom
5.4.2.3 Germany
5.4.2.4 France
5.4.2.5 Italy
5.4.2.6 Russia
5.4.2.7 Rest of Europe
5.4.3 Asia Pacific
5.4.3.1 China
5.4.3.2 Japan
5.4.3.3 India
5.4.3.4 Australia
5.4.3.5 Rest of Asia-Pacific
5.4.4 South America
5.4.4.1 Brazil
5.4.4.2 Colombia
5.4.4.3 Rest of South America
5.4.5 Middle East and Africa
5.4.5.1 South Africa
5.4.5.2 United Arab Emirates
5.4.5.3 Rest of Middle East and Africa
6 COMPETITIVE LANDSCAPE
6.1 Most Active Companies
6.2 Most Adopted Strategies
6.3 Market Share Analysis
6.4 Company Profiles
6.4.1 Henkel AG & Company
6.4.2 Procter & Gamble Co.
6.4.3 Church & Dwight Co. Inc.
6.4.4 Reckitt Benckiser Group PLC
6.4.5 S. C. Johnson & Son
6.4.6 Farcent Enterprise Co. Ltd
6.4.7 Newell Brands
6.4.8 The Godrej Group
7 MARKET OPPORTUNITIES AND FUTURE TRENDS