 | • レポートコード：MRC2301A053 • 出版社/出版日：360iResearch / 2022年10月 • レポート形態：英語、PDF、252ページ • 納品方法：Eメール（受注後2-3日） • 産業分類：ゲーム |
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レポート概要
| 360iResearch社の本調査レポートでは、2021年に1589.9億ドルであった世界のモバイルゲーム市場規模が、2022年に1807.1億ドルに到達し、2027年まで年平均13.91%で成長して3474.6億ドルまで拡大すると予測しています。本レポートは、モバイルゲームの世界市場について総合的・多面的に調査・分析し、序論、調査方法、エグゼクティブサマリー、市場概要、市場インサイト、収益化種類別（広告、アプリ内購入、有料アプリ）分析、プラットフォーム別（アンドロイド、iOS）分析、地域別（南北アメリカ、アメリカ、カナダ、ブラジル、アジア太平洋、日本、中国、インド、韓国、台湾、ヨーロッパ/中東/アフリカ、イギリス、ドイツ、フランス、ロシア、その他）分析、競争状況、企業情報などを以下の構成でまとめております。本資料には、Activision Blizzard, Inc.、Animoca Brands Corporation Limited、Electronic Arts Inc.、Gameloft SE、gamigo AG、GungHo Online Entertainment, Inc.などの企業情報が含まれています。 ・序論 ・調査方法 ・エグゼクティブサマリー ・市場概要 ・市場インサイト ・世界のモバイルゲーム市場規模：収益化種類別 - 広告による収益化の市場規模 - アプリ内購入による収益化の市場規模 - 有料アプリによる収益化の市場規模 ・世界のモバイルゲーム市場規模：プラットフォーム別 - アンドロイドにおける市場規模 - iOSにおける市場規模 ・世界のモバイルゲーム市場規模：地域別 - 南北アメリカのモバイルゲーム市場規模 アメリカのモバイルゲーム市場規模 カナダのモバイルゲーム市場規模 ブラジルのモバイルゲーム市場規模 … - アジア太平洋のモバイルゲーム市場規模 中国のモバイルゲーム市場規模 インドのモバイルゲーム市場規模 韓国のモバイルゲーム市場規模 台湾のモバイルゲーム市場規模 … - ヨーロッパ/中東/アフリカのモバイルゲーム市場規模 イギリスのモバイルゲーム市場規模 ドイツのモバイルゲーム市場規模 フランスのモバイルゲーム市場規模 ロシアのモバイルゲーム市場規模 … - その他地域のモバイルゲーム市場規模 ・競争状況 ・企業情報 |
The Global Mobile Gaming Market size was estimated at USD 158.99 billion in 2021 and expected to reach USD 180.71 billion in 2022, and is projected to grow at a CAGR 13.91% to reach USD 347.46 billion by 2027.
Market Statistics:
The report provides market sizing and forecast across 7 major currencies – USD, EUR, JPY, GBP, AUD, CAD, and CHF. It helps organization leaders make better decisions when currency exchange data is readily available. In this report, the years 2018 and 2020 are considered as historical years, 2021 as the base year, 2022 as the estimated year, and years from 2023 to 2027 are considered as the forecast period.
Market Segmentation & Coverage:
This research report categorizes the Mobile Gaming to forecast the revenues and analyze the trends in each of the following sub-markets:
Based on Monetization Type, the market was studied across Advertising, In-app Purchases, and Paid Apps.
Based on Platform, the market was studied across Android and iOS.
Based on Region, the market was studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.
Cumulative Impact of COVID-19:
COVID-19 is an incomparable global public health emergency that has affected almost every industry, and the long-term effects are projected to impact the industry growth during the forecast period. Our ongoing research amplifies our research framework to ensure the inclusion of underlying COVID-19 issues and potential paths forward. The report delivers insights on COVID-19 considering the changes in consumer behavior and demand, purchasing patterns, re-routing of the supply chain, dynamics of current market forces, and the significant interventions of governments. The updated study provides insights, analysis, estimations, and forecasts, considering the COVID-19 impact on the market.
Cumulative Impact of 2022 Russia Ukraine Conflict:
We continuously monitor and update reports on political and economic uncertainty due to the Russian invasion of Ukraine. Negative impacts are significantly foreseen globally, especially across Eastern Europe, European Union, Eastern & Central Asia, and the United States. This contention has severely affected lives and livelihoods and represents far-reaching disruptions in trade dynamics. The potential effects of ongoing war and uncertainty in Eastern Europe are expected to have an adverse impact on the world economy, with especially long-term harsh effects on Russia.This report uncovers the impact of demand & supply, pricing variants, strategic uptake of vendors, and recommendations for Mobile Gaming market considering the current update on the conflict and its global response.
Competitive Strategic Window:
The Competitive Strategic Window analyses the competitive landscape in terms of markets, applications, and geographies to help the vendor define an alignment or fit between their capabilities and opportunities for future growth prospects. It describes the optimal or favorable fit for the vendors to adopt successive merger and acquisition strategies, geography expansion, research & development, and new product introduction strategies to execute further business expansion and growth during a forecast period.
FPNV Positioning Matrix:
The FPNV Positioning Matrix evaluates and categorizes the vendors in the Mobile Gaming Market based on Business Strategy (Business Growth, Industry Coverage, Financial Viability, and Channel Support) and Product Satisfaction (Value for Money, Ease of Use, Product Features, and Customer Support) that aids businesses in better decision making and understanding the competitive landscape.
Market Share Analysis:
The Market Share Analysis offers the analysis of vendors considering their contribution to the overall market. It provides the idea of its revenue generation into the overall market compared to other vendors in the space. It provides insights into how vendors are performing in terms of revenue generation and customer base compared to others. Knowing market share offers an idea of the size and competitiveness of the vendors for the base year. It reveals the market characteristics in terms of accumulation, fragmentation, dominance, and amalgamation traits.
Competitive Scenario:
The Competitive Scenario provides an outlook analysis of the various business growth strategies adopted by the vendors. The news covered in this section deliver valuable thoughts at the different stage while keeping up-to-date with the business and engage stakeholders in the economic debate. The competitive scenario represents press releases or news of the companies categorized into Merger & Acquisition, Agreement, Collaboration, & Partnership, New Product Launch & Enhancement, Investment & Funding, and Award, Recognition, & Expansion. All the news collected help vendor to understand the gaps in the marketplace and competitor’s strength and weakness thereby, providing insights to enhance product and service.
Company Usability Profiles:
The report profoundly explores the recent significant developments by the leading vendors and innovation profiles in the Global Mobile Gaming Market, including Activision Blizzard, Inc., Animoca Brands Corporation Limited, Electronic Arts Inc., Gameloft SE, gamigo AG, GungHo Online Entertainment, Inc., Jam City, Inc., Kabam Games, Inc., NCSOFT Corporation, NetEase, Inc., Nintendo Co., Ltd., Play Games24x7 Private Limited, PLAYSTUDIOS, Inc., Riot Games, Rovio Entertainment Corporation, Scopely, Inc., Supercell Oy, Team17 Digital Limited, The Walt Disney Company, and Zynga Inc..
The report provides insights on the following pointers:
1. Market Penetration: Provides comprehensive information on the market offered by the key players
2. Market Development: Provides in-depth information about lucrative emerging markets and analyze penetration across mature segments of the markets
3. Market Diversification: Provides detailed information about new product launches, untapped geographies, recent developments, and investments
4. Competitive Assessment & Intelligence: Provides an exhaustive assessment of market shares, strategies, products, certification, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players
5. Product Development & Innovation: Provides intelligent insights on future technologies, R&D activities, and breakthrough product developments
The report answers questions such as:
1. What is the market size and forecast of the Global Mobile Gaming Market?
2. What are the inhibiting factors and impact of COVID-19 shaping the Global Mobile Gaming Market during the forecast period?
3. Which are the products/segments/applications/areas to invest in over the forecast period in the Global Mobile Gaming Market?
4. What is the competitive strategic window for opportunities in the Global Mobile Gaming Market?
5. What are the technology trends and regulatory frameworks in the Global Mobile Gaming Market?
6. What is the market share of the leading vendors in the Global Mobile Gaming Market?
7. What modes and strategic moves are considered suitable for entering the Global Mobile Gaming Market?
1. Preface
1.1. Objectives of the Study
1.2. Market Segmentation & Coverage
1.3. Years Considered for the Study
1.4. Currency & Pricing
1.5. Language
1.6. Limitations
1.7. Assumptions
1.8. Stakeholders
2. Research Methodology
2.1. Define: Research Objective
2.2. Determine: Research Design
2.3. Prepare: Research Instrument
2.4. Collect: Data Source
2.5. Analyze: Data Interpretation
2.6. Formulate: Data Verification
2.7. Publish: Research Report
2.8. Repeat: Report Update
3. Executive Summary
4. Market Overview
5. Market Insights
5.1. Market Dynamics
5.1.1. Drivers
5.1.1.1. Growing demand attributed to accessibility and user-friendly
5.1.1.2. Increase in number of mobile game developer and introduction of 5G network
5.1.1.3. Associated health benefits of mobile gaming
5.1.2. Restraints
5.1.2.1. Low consumer expectation and limited purchase of paid mobile games
5.1.3. Opportunities
5.1.3.1. Emergence of augmented and virtual reality in mobile gaming platform
5.1.3.2. Ongoing improvements in graphics and controls
5.1.3.3. Rapid shift of prominent franchises towards small screen
5.1.4. Challenges
5.1.4.1. Adverse impact on mental health of aggressive and violent mobile games
5.2. Cumulative Impact of COVID-19
6. Mobile Gaming Market, by Monetization Type
6.1. Introduction
6.2. Advertising
6.3. In-app Purchases
6.4. Paid Apps
7. Mobile Gaming Market, by Platform
7.1. Introduction
7.2. Android
7.3. iOS
8. Americas Mobile Gaming Market
8.1. Introduction
8.2. Argentina
8.3. Brazil
8.4. Canada
8.5. Mexico
8.6. United States
9. Asia-Pacific Mobile Gaming Market
9.1. Introduction
9.2. Australia
9.3. China
9.4. India
9.5. Indonesia
9.6. Japan
9.7. Malaysia
9.8. Philippines
9.9. Singapore
9.10. South Korea
9.11. Taiwan
9.12. Thailand
9.13. Vietnam
10. Europe, Middle East & Africa Mobile Gaming Market
10.1. Introduction
10.2. Denmark
10.3. Egypt
10.4. Finland
10.5. France
10.6. Germany
10.7. Israel
10.8. Italy
10.9. Netherlands
10.10. Nigeria
10.11. Norway
10.12. Poland
10.13. Qatar
10.14. Russia
10.15. Saudi Arabia
10.16. South Africa
10.17. Spain
10.18. Sweden
10.19. Switzerland
10.20. Turkey
10.21. United Arab Emirates
10.22. United Kingdom
11. Competitive Landscape
11.1. FPNV Positioning Matrix
11.1.1. Quadrants
11.1.2. Business Strategy
11.1.3. Product Satisfaction
11.2. Market Ranking Analysis, By Key Player
11.3. Market Share Analysis, By Key Player
11.4. Competitive Scenario
11.4.1. Merger & Acquisition
11.4.2. Agreement, Collaboration, & Partnership
11.4.3. New Product Launch & Enhancement
11.4.4. Investment & Funding
11.4.5. Award, Recognition, & Expansion
12. Company Usability Profiles
12.1. Activision Blizzard, Inc.
12.1.1. Business Overview
12.1.2. Key Executives
12.1.3. Product & Services
12.2. Animoca Brands Corporation Limited
12.2.1. Business Overview
12.2.2. Key Executives
12.2.3. Product & Services
12.3. Electronic Arts Inc.
12.3.1. Business Overview
12.3.2. Key Executives
12.3.3. Product & Services
12.4. Gameloft SE
12.4.1. Business Overview
12.4.2. Key Executives
12.4.3. Product & Services
12.5. gamigo AG
12.5.1. Business Overview
12.5.2. Key Executives
12.5.3. Product & Services
12.6. GungHo Online Entertainment, Inc.
12.6.1. Business Overview
12.6.2. Key Executives
12.6.3. Product & Services
12.7. Jam City, Inc.
12.7.1. Business Overview
12.7.2. Key Executives
12.7.3. Product & Services
12.8. Kabam Games, Inc.
12.8.1. Business Overview
12.8.2. Key Executives
12.8.3. Product & Services
12.9. NCSOFT Corporation
12.9.1. Business Overview
12.9.2. Key Executives
12.9.3. Product & Services
12.10. NetEase, Inc.
12.10.1. Business Overview
12.10.2. Key Executives
12.10.3. Product & Services
12.11. Nintendo Co., Ltd.
12.11.1. Business Overview
12.11.2. Key Executives
12.11.3. Product & Services
12.12. Play Games24x7 Private Limited
12.12.1. Business Overview
12.12.2. Key Executives
12.12.3. Product & Services
12.13. PLAYSTUDIOS, Inc.
12.13.1. Business Overview
12.13.2. Key Executives
12.13.3. Product & Services
12.14. Riot Games
12.14.1. Business Overview
12.14.2. Key Executives
12.14.3. Product & Services
12.15. Rovio Entertainment Corporation
12.15.1. Business Overview
12.15.2. Key Executives
12.15.3. Product & Services
12.16. Scopely, Inc.
12.16.1. Business Overview
12.16.2. Key Executives
12.16.3. Product & Services
12.17. Supercell Oy
12.17.1. Business Overview
12.17.2. Key Executives
12.17.3. Product & Services
12.18. Team17 Digital Limited
12.18.1. Business Overview
12.18.2. Key Executives
12.18.3. Product & Services
12.19. The Walt Disney Company
12.19.1. Business Overview
12.19.2. Key Executives
12.19.3. Product & Services
12.20. Zynga Inc.
12.20.1. Business Overview
12.20.2. Key Executives
12.20.3. Product & Services
13. Appendix
13.1. Discussion Guide
13.2. License & Pricing