▶ 調査レポート

世界の男性用下着市場

• 英文タイトル:Global Market Study on Men's Underwear: U.S. and Germany to Remain Leading Manufacturing Countries

Persistence Market Researchが調査・発行した産業分析レポートです。世界の男性用下着市場 / Global Market Study on Men's Underwear: U.S. and Germany to Remain Leading Manufacturing Countries / MRC2303A131資料のイメージです。• レポートコード:MRC2303A131
• 出版社/出版日:Persistence Market Research / 2022年12月27日
• レポート形態:英文、PDF、300ページ
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レポート概要
Persistence Market Research社発行の当調査レポートでは、世界の男性用下着市場の現状について調査・分析し、エグゼクティブサマリー、市場概要、主要市場動向、需要分析・予測、価格分析、市場背景、市場構造分析、競争分析、仮定、調査手法などの構成でまとめております。セグメント分析では、生地別(コットン、ウール、シルク、ポリエステル、その他)、カテゴリー別(レギュラーブリーフ、ボクサーブリーフ、ボクサーショーツ、トランクス、Tバック)、サイズ別(XS、S、M、L、その他)、年齢層別(15~25、26~35、36~45、46~55、その他)、地域別(北米、中南米、ヨーロッパ、南アジア、東アジア、オセアニア、中東/アフリカ)の情報が含まれています。なお、当市場の主要企業には、Hanesbrands Inc.、Philips-Van Heusen Corporation、Ralph Lauren Corporation、Jockey International Inc.、American Eagle Outfitter Inc.、Iconix Brand Group Inc.、J.C. Penny Corporation, Inc.、Berkshire Hathaway Inc.などが含まれています。
・エグゼクティブサマリー
・市場概要
・主要市場動向
・需要分析・予測
・価格分析
・市場背景

・世界の男性用下着市場規模:生地別
- コットンの市場規模
- ウールの市場規模
- シルクの市場規模
- ポリエステルの市場規模
- その他生地の市場規模

・世界の男性用下着市場規模:カテゴリー別
- レギュラーブリーフの市場規模
- ボクサーブリーフの市場規模
- ボクサーショーツの市場規模
- トランクスの市場規模
- Tバックの市場規模

・世界の男性用下着市場規模:サイズ別
- XSサイズの市場規模
- Sサイズの市場規模
- Mサイズの市場規模
- Lサイズの市場規模
- その他サイズの市場規模

・世界の男性用下着市場規模:年齢層別
- 年齢層15~25の市場規模
- 年齢層26~35の市場規模
- 年齢層36~45の市場規模
- 年齢層46~55の市場規模
- その他年齢層の市場規模

・世界の男性用下着市場規模:地域別
- 北米の男性用下着市場規模
- 中南米の男性用下着市場規模
- ヨーロッパの男性用下着市場規模
- 南アジアの男性用下着市場規模
- 東アジアの男性用下着市場規模
- オセアニアの男性用下着市場規模
- 中東/アフリカの男性用下着市場規模

・市場構造分析
・競争分析
・仮定
・調査手法

Men’s Underwear Market – Scope of Report

Persistence Market Research recently published a new report on the men’s underwear market for the assessment period of 2023-2033. The report offers a close look at the evolving aspects of the market, and insights into the dynamics impacting market growth. It also focuses on key developments in the men’s underwear market, especially due to the Covid-19 pandemic situation that has affected people, globally. The report includes various macro- and microeconomic factors responsible for a significant impact on market growth.

The report on the men’s underwear market extensively focuses on the key trends shaping its growth. Additionally, the included opportunity analysis underlines untapped corners for aspiring players. The report also offers a holistic view of the incremental opportunity, which can further help readers make effective decisions for the growth of their businesses.

All stakeholders in the men’s underwear market can rely on the data offered in this report to make critical decisions. Moreover, the information offered in this report also can help new market entrants expand their bases in the men’s underwear market.

The report elaborates on both, historical and current trends shaping the men’s underwear market. The performance journey of the market has been drawn and analyzed to make the lucrative opportunities in the market evident to readers. The competitive landscape presented in the report gives a detailed outlook of the profiles of key companies operating in the men’s underwear market, along with their differential strategies and key focus areas.

Segmentation

The research study offers a detailed market taxonomy, wherein, key segments have been discussed in detail. The global men’s underwear market is segmented based on fabric, category, size, age group, price range, sales channel, and region. Every segment is analyzed in detail, and data pertaining to the growth of each segment has been included in the study.

Fabric

Cotton
Wool
Silk
Polyester
Rayon
Linen
Nylon
Others

Category

Regular Brief
Boxer Brief
Boxer Shorts
Trunks
Thongs

Size

XS
S
M
L
XL
XXL
XXXL

Sales Channel

Wholesalers/ Distributors
Hypermarkets/ Supermarkets
Specialty Stores
Multi-brand Stores
Online Retailers
Others (Department Stores)

Price Range

Below US$ 10
US$ 10 -­ US$ 20
US$ 20 – US$ 30
US$ 30 & Above

Age Group

15-25
26-35
46-55
56-65
65+

Region

North America
Latin America
Europe
East Asia
South Asia
Oceania
Middle East & Africa

The research report includes a competitive landscape that provides a dashboard view of key competitors operating in the market. Some of the market players included in this section are Hanesbrands Inc., Philips-Van Heusen Corporation, Ralph Lauren Corporation, Jockey International Inc., American Eagle Outfitter Inc., Iconix Brand Group Inc., J.C. Penny Corporation, Inc. and Berkshire Hathaway Inc. among others.

Key Questions Answered in Report

The research study on the men’s underwear market offers inclusive insights about the growth of the market in the most comprehensive manner. Key insights offered in the report answer some of the most salient questions that assist stakeholders in gauging all the emerging possibilities.

How is the rapidly changing business environment influencing the growth of the men’s underwear market?
What are the key trends that are constantly shaping market growth?
Which are the prominent regions that offer plentiful opportunities for players in the men’s underwear market?
How has the outbreak of COVID-19 pandemic affected the market, and what would the trend be like during the forecast period?
What are the differential strategies adopted by key players to hold a significant share in the global men’s underwear market?

Research Methodology

A unique and promising research methodology forms the base of the men’s underwear market report for the forecast period. This report has been prepared after comprehensive analysis of market events, and riveting insights have been compiled meticulously. The research methodology is a two-step process comprising primary and secondary research. Key stakeholders, including suppliers, service providers, and experts of several designations, including executive vice presidents, directors, technical advisor, GM marketing professionals, and sales professionals have been interviewed. Secondary sources referred to obtain information include investor presentations of manufacturers, World Bank, IMF, and other credible sources.

レポート目次

1. Executive Summary

    1.1. Global Market Outlook

    1.2. Demand Side Trends

    1.3. Supply Side Trends

    1.4. Material Evolution Analysis

    1.5. PMR Analysis and Recommendations

2. Market Overview

    2.1. Market Taxonomy

    2.2. Market Definition

3. Key Market Trends

    3.1. Key Trends Impacting In the Market

    3.2. Material Innovation Trends

    3.3. Future Prospects of Garment Industry

        3.3.1. Factors Fuelling Growth

        3.3.2. Influx of Brands

        3.3.3. Innovative Sales & Marketing Strategies

        3.3.4. New Launches

4. Global Men’s Underwear Market Demand Analysis 2017-2022 and Forecast, 2023-2033

    4.1. Historical Market Volume (Units) Analysis, 2017-2022

    4.2. Current and Future Market Volume (Units) Projections, 2023-2033

        4.2.1. Y-o-Y Growth Trend Analysis

        4.2.2. Absolute $ Opportunity Analysis

5. Global Men’s Underwear Market- Pricing Analysis

    5.1. Regional Pricing Analysis By Category

    5.2. Pricing Break-up

        5.2.1. Manufacturer Level Pricing

        5.2.2. Distributor Level Pricing

    5.3. Global Average Pricing Analysis Benchmark

6. Global Men’s Underwear Market Demand (in Value or Size in US$ Mn) Analysis 2017-2022 and Forecast, 2023-2033

    6.1. Historical Market Value (US$ Mn) Analysis, 2017-2022

    6.2. Current and Future Market Value (US$ Mn) Projections, 2023-2033

        6.2.1. Y-o-Y Growth Trend Analysis

        6.2.2. Absolute $ Opportunity Analysis

7. Market Background

    7.1. Global Apparel Industry Outlook

    7.2. Macro-Economic Factors

        7.2.1. Global GDP Growth Outlook

        7.2.2. Global Industry Value Added

        7.2.3. Consumer Buying Behaviour Analysis

        7.2.4. Global Consumer Spending Outlook

        7.2.5. Global Manufacturing Industry Outlook

        7.2.6. Retail Sector GVA and Growth

        7.2.7. Primary Reasons For Visiting the Beach

    7.3. Forecast Factors – Relevance & Impact

        7.3.1. Top Companies Historical Growth

        7.3.2. Increasing GDP Per Capita

        7.3.3. Global Industry Production Outlook

        7.3.4. Apparel Industry Contribution to GDP Outlook

        7.3.5. Manufacturing Sector Gross Value Added

        7.3.6. Urbanization Outlook

        7.3.7. Consumer Price Index

    7.4. Industry Value and Supply Chain Analysis

        7.4.1. Profit Margin Analysis at each Sales point

        7.4.2. List & role of key participants

            7.4.2.1. Manufacturers

            7.4.2.2. Distributors/Retailers

    7.5. PESTLE Analysis of Men’s Underwear Market

    7.6. Porter’s Five Force

    7.7. Market Dynamics

        7.7.1. Drivers

        7.7.2. Restraints

        7.7.3. Opportunity Analysis

8. Global Men’s Underwear Market Analysis 2017-2022 and Forecast 2023-2033, by Fabric

    8.1. Introduction / Key Findings

    8.2. Historical Market Size (US$ Mn) and Volume Analysis By Fabric, 2017-2022

    8.3. Current and Future Market Size (US$ Mn) and Volume Analysis and Forecast By Fabric, 2023-2033

        8.3.1. Cotton

        8.3.2. Wool

        8.3.3. Silk

        8.3.4. Polyester

        8.3.5. Rayon

        8.3.6. Linen

        8.3.7. Nylon

        8.3.8. Others

    8.4. Market Attractiveness Analysis By Fabric

9. Global Men’s Underwear Market Analysis 2017-2022 and Forecast 2023-2033, by Category

    9.1. Introduction / Key Findings

    9.2. Historical Market Size (US$ Mn) and Volume Analysis By Category, 2017-2022

    9.3. Current and Future Market Size (US$ Mn) and Volume Analysis and Forecast By Category, 2023-2033

        9.3.1. Regular Brief

        9.3.2. Boxer Brief

        9.3.3. Boxer Shorts

        9.3.4. Trunks

        9.3.5. Thongs

    9.4. Market Attractiveness Analysis By Category

10. Global Men’s Underwear Market Analysis 2017-2022 and Forecast 2023-2033, by Size

    10.1. Introduction / Key Findings

    10.2. Historical Market Size (US$ Mn) and Volume Analysis By Size, 2017-2022

    10.3. Current and Future Market Size (US$ Mn) and Volume Analysis and Forecast By Size, 2023-2033

        10.3.1. XS

        10.3.2. S

        10.3.3. M

        10.3.4. L

        10.3.5. XL

        10.3.6. XXL

        10.3.7. XXXL

    10.4. Market Attractiveness Analysis By Size

11. Global Men’s Underwear Market Analysis 2017-2022 and Forecast 2023-2033, by Age Group

    11.1. Introduction / Key Findings

    11.2. Historical Market Size (US$ Mn) and Volume Analysis By Age Group, 2017-2022

    11.3. Current and Future Market Size (US$ Mn) and Volume Analysis and Forecast By Age Group, 2023-2033

        11.3.1. 15-25

        11.3.2. 26-35

        11.3.3. 36-45

        11.3.4. 46-55

        11.3.5. 56-65

        11.3.6. 65+

    11.4. Market Attractiveness Analysis By Age Group

12. Global Men’s Underwear Market Analysis 2017-2022 and Forecast 2023-2033, by Price Range

    12.1. Introduction / Key Findings

    12.2. Historical Market Size (US$ Mn) and Volume Analysis By Price Range, 2017-2022

    12.3. Current and Future Market Size (US$ Mn) and Volume Analysis and Forecast By Price Range, 2023-2033

        12.3.1. Below US$10

        12.3.2. US$ 10 – US$ 20

        12.3.3. US$ 20 – US$ 30

        12.3.4. US$ 30 & Above

    12.4. Market Attractiveness Analysis By Price Range

13. Global Men’s Underwear Market Analysis 2017-2022 and Forecast 2023-2033, by Sales Channel

    13.1. Introduction / Key Findings

    13.2. Historical Market Size (US$ Mn) and Volume Analysis By Sales Channel, 2017-2022

    13.3. Current and Future Market Size (US$ Mn) and Volume Analysis and Forecast By Sales Channel, 2023-2033

        13.3.1. Wholesalers/ Distributors

        13.3.2. Hypermarkets/Supermarkets

        13.3.3. Specialty Stores

        13.3.4. Multi-brand Stores

        13.3.5. Online Retailers

        13.3.6. Others

    13.4. Market Attractiveness Analysis By Sales Channel

14. Global Men’s Underwear Market Analysis 2017-2022 and Forecast 2023-2033, by Region

    14.1. Introduction

    14.2. Historical Market Size (US$ Mn) and Volume Analysis By Region, 2017-2022

    14.3. Current Market Size (US$ Mn) and Volume Analysis and Forecast By Region, 2023-2033

        14.3.1. North America

        14.3.2. Latin America

        14.3.3. Europe

        14.3.4. South Asia

        14.3.5. East Asia

        14.3.6. Oceania

        14.3.7. Middle East & Africa

    14.4. Market Attractiveness Analysis By Region

15. North America Men’s Underwear Market Analysis 2017-2022 and Forecast 2023-2033

    15.1. Introduction

    15.2. Pricing Analysis

    15.3. Historical Market Size (US$ Mn) and Volume Trend Analysis By Market Taxonomy, 2017-2022

    15.4. Market Size (US$ Mn) and Volume Forecast By Market Taxonomy, 2023-2033

        15.4.1. By Country

            15.4.1.1. U.S.

            15.4.1.2. Canada

        15.4.2. By Fabric

        15.4.3. By Category

        15.4.4. By Size

        15.4.5. By Age Group

        15.4.6. By Price Range

        15.4.7. By Sales Channel

    15.5. Market Attractiveness Analysis

        15.5.1. By Country

        15.5.2. By Fabric

        15.5.3. By Category

        15.5.4. By Size

        15.5.5. By Age Group

        15.5.6. By Price Range

        15.5.7. By Sales Channel

    15.6. Drivers and Restraints – Impact Analysis

16. Latin America Men’s Underwear Market 2017-2022 and Forecast 2023-2033

    16.1. Introduction

    16.2. Pricing Analysis

    16.3. Historical Market Size (US$ Mn) Trend Analysis by Market Taxonomy, 2017-2022

    16.4. Market Size (US$ Mn) Forecast by Market Taxonomy, 2023-2033

        16.4.1. By Country

            16.4.1.1. Brazil

            16.4.1.2. Mexico

            16.4.1.3. Argentina

            16.4.1.4. Rest of Latin America

        16.4.2. By Fabric

        16.4.3. By Category

        16.4.4. By Size

        16.4.5. By Age Group

        16.4.6. By Price Range

        16.4.7. By Sales Channel

    16.5. Market Attractiveness Analysis

        16.5.1. By Country

        16.5.2. By Fabric

        16.5.3. By Category

        16.5.4. By Size

        16.5.5. By Age Group

        16.5.6. By Price Range

        16.5.7. By Sales Channel

    16.6. Drivers and Restraints – Impact Analysis

17. Europe Men’s Underwear Market 2017-2022 and Forecast 2023-2033

    17.1. Introduction

    17.2. Pricing Analysis

    17.3. Historical Market Size (US$ Mn) Trend Analysis by Market Taxonomy, 2017-2022

    17.4. Market Size (US$ Mn) Forecast by Market Taxonomy, 2023-2033

        17.4.1. By Country

            17.4.1.1. Germany

            17.4.1.2. Italy

            17.4.1.3. France

            17.4.1.4. U.K.

            17.4.1.5. Spain

            17.4.1.6. Russia

            17.4.1.7. Rest of Europe

        17.4.2. By Fabric

        17.4.3. By Category

        17.4.4. By Size

        17.4.5. By Age Group

        17.4.6. By Price Range

        17.4.7. By Sales Channel

    17.5. Market Attractiveness Analysis

        17.5.1. By Country

        17.5.2. By Fabric

        17.5.3. By Category

        17.5.4. By Size

        17.5.5. By Age Group

        17.5.6. By Price Range

        17.5.7. By Sales Channel

    17.6. Drivers and Restraints – Impact Analysis

18. South Asia Men’s Underwear Market Analysis 2017-2022 and Forecast 2023-2033

    18.1. Introduction

    18.2. Pricing Analysis

    18.3. Historical Market Size (US$ Mn) and Volume Trend Analysis By Market Taxonomy, 2017-2022

    18.4. Market Size (US$ Mn) and Volume Forecast By Market Taxonomy, 2023-2033

        18.4.1. By Country

            18.4.1.1. India

            18.4.1.2. Thailand

            18.4.1.3. Indonesia

            18.4.1.4. Malaysia

            18.4.1.5. Rest of South Asia

        18.4.2. By Fabric

        18.4.3. By Category

        18.4.4. By Size

        18.4.5. By Age Group

        18.4.6. By Price Range

        18.4.7. By Sales Channel

    18.5. Market Attractiveness Analysis

        18.5.1. By Country

        18.5.2. By Fabric

        18.5.3. By Category

        18.5.4. By Size

        18.5.5. By Age Group

        18.5.6. By Price Range

        18.5.7. By Sales Channel

    18.6. Drivers and Restraints – Impact Analysis

19. East Asia Men’s Underwear Market Analysis 2017-2022 and Forecast 2023-2033

    19.1. Introduction

    19.2. Pricing Analysis

    19.3. Historical Market Size (US$ Mn) and Volume Trend Analysis By Market Taxonomy, 2017-2022

    19.4. Market Size (US$ Mn) and Volume Forecast By Market Taxonomy, 2023-2033

        19.4.1. By Country

            19.4.1.1. China

            19.4.1.2. Japan

            19.4.1.3. South Korea

        19.4.2. By Fabric

        19.4.3. By Category

        19.4.4. By Size

        19.4.5. By Age Group

        19.4.6. By Price Range

        19.4.7. By Sales Channel

    19.5. Market Attractiveness Analysis

        19.5.1. By Country

        19.5.2. By Fabric

        19.5.3. By Category

        19.5.4. By Size

        19.5.5. By Age Group

        19.5.6. By Price Range

        19.5.7. By Sales Channel

    19.6. Drivers and Restraints – Impact Analysis

20. Oceania Men’s Underwear Market 2017-2022 and Forecast 2023-2033

    20.1. Introduction

    20.2. Pricing Analysis

    20.3. Historical Market Size (US$ Mn) Trend Analysis by Market Taxonomy, 2017-2022

    20.4. Market Size (US$ Mn) Forecast by Market Taxonomy, 2023-2033

        20.4.1. By Country

            20.4.1.1. Australia

            20.4.1.2. New Zealand

        20.4.2. By Fabric

        20.4.3. By Category

        20.4.4. By Size

        20.4.5. By Age Group

        20.4.6. By Price Range

        20.4.7. By Sales Channel

    20.5. Market Attractiveness Analysis

        20.5.1. By Country

        20.5.2. By Fabric

        20.5.3. By Category

        20.5.4. By Size

        20.5.5. By Age Group

        20.5.6. By Price Range

        20.5.7. By Sales Channel

    20.6. Drivers and Restraints – Impact Analysis

21. Middle East & Africa Men’s Underwear Market Analysis 2017-2022 and Forecast 2023-2033

    21.1. Introduction

    21.2. Pricing Analysis

    21.3. Historical Market Size (US$ Mn) and Volume Trend Analysis By Market Taxonomy, 2017-2022

    21.4. Market Size (US$ Mn) and Volume Forecast By Market Taxonomy, 2023-2033

        21.4.1. By Country

            21.4.1.1. GCC Countries

            21.4.1.2. South Africa

            21.4.1.3. Northern Africa

            21.4.1.4. Rest of Middle East and Africa

        21.4.2. By Fabric

        21.4.3. By Category

        21.4.4. By Size

        21.4.5. By Age Group

        21.4.6. By Price Range

        21.4.7. By Sales Channel

    21.5. Market Attractiveness Analysis

        21.5.1. By Country

        21.5.2. By Fabric

        21.5.3. By Category

        21.5.4. By Size

        21.5.5. By Age Group

        21.5.6. By Price Range

        21.5.7. By Sales Channel

    21.6. Drivers and Restraints – Impact Analysis

22. Market Structure Analysis

    22.1. Market Analysis by Tier of Companies (Men’s Underwear)

    22.2. Market Concentration

    22.3. Market Share Analysis of Top Players

    22.4. Market Presence Analysis

        22.4.1. By Regional footprint of Players

        22.4.2. Material foot print by Players

23. Competition Analysis

    23.1. Competition Dashboard

    23.2. Pricing Analysis by Competition

    23.3. Competition Benchmarking

    23.4. Competition Deep Dive

        23.4.1. Hanesbrands Inc.

            23.4.1.1. Overview

            23.4.1.2. Material Portfolio

            23.4.1.3. Profitability by Market Segments (Material/Channel/Region)

            23.4.1.4. Sales Footprint

            23.4.1.5. Strategy Overview

                23.4.1.5.1. Marketing Strategy

                23.4.1.5.2. Material Strategy

                23.4.1.5.3. Channel Strategy

        23.4.2. Philips-Van Heusen Corporation

            23.4.2.1. Overview

            23.4.2.2. Material Portfolio

            23.4.2.3. Profitability by Market Segments (Material/Channel/Region)

            23.4.2.4. Sales Footprint

            23.4.2.5. Strategy Overview

                23.4.2.5.1. Marketing Strategy

                23.4.2.5.2. Material Strategy

                23.4.2.5.3. Channel Strategy

        23.4.3. Ralph Lauren Corporation

            23.4.3.1. Overview

            23.4.3.2. Material Portfolio

            23.4.3.3. Profitability by Market Segments (Material/Channel/Region)

            23.4.3.4. Sales Footprint

            23.4.3.5. Strategy Overview

                23.4.3.5.1. Marketing Strategy

                23.4.3.5.2. Material Strategy

                23.4.3.5.3. Channel Strategy

        23.4.4. Jockey International Inc.

            23.4.4.1. Overview

            23.4.4.2. Material Portfolio

            23.4.4.3. Profitability by Market Segments (Material/Channel/Region)

            23.4.4.4. Sales Footprint

            23.4.4.5. Strategy Overview

                23.4.4.5.1. Marketing Strategy

                23.4.4.5.2. Material Strategy

                23.4.4.5.3. Channel Strategy

        23.4.5. American Eagle Outfitter Inc.

            23.4.5.1. Overview

            23.4.5.2. Material Portfolio

            23.4.5.3. Profitability by Market Segments (Material/Channel/Region)

            23.4.5.4. Sales Footprint

            23.4.5.5. Strategy Overview

                23.4.5.5.1. Marketing Strategy

                23.4.5.5.2. Material Strategy

                23.4.5.5.3. Channel Strategy

        23.4.6. Iconix Brand Group Inc.

            23.4.6.1. Overview

            23.4.6.2. Material Portfolio

            23.4.6.3. Profitability by Market Segments (Material/Channel/Region)

            23.4.6.4. Sales Footprint

            23.4.6.5. Strategy Overview

                23.4.6.5.1. Marketing Strategy

                23.4.6.5.2. Material Strategy

                23.4.6.5.3. Channel Strategy

        23.4.7. J.C. Penny Corporation, Inc.

            23.4.7.1. Overview

            23.4.7.2. Material Portfolio

            23.4.7.3. Profitability by Market Segments (Material/Channel/Region)

            23.4.7.4. Sales Footprint

            23.4.7.5. Strategy Overview

                23.4.7.5.1. Marketing Strategy

                23.4.7.5.2. Material Strategy

                23.4.7.5.3. Channel Strategy

        23.4.8. Berkshire Hathaway Inc.

            23.4.8.1. Overview

            23.4.8.2. Material Portfolio

            23.4.8.3. Profitability by Market Segments (Material/Channel/Region)

            23.4.8.4. Sales Footprint

            23.4.8.5. Strategy Overview

                23.4.8.5.1. Marketing Strategy

                23.4.8.5.2. Material Strategy

                23.4.8.5.3. Channel Strategy

        23.4.9. Others (As Per Request)

            23.4.9.1. Overview

            23.4.9.2. Material Portfolio

            23.4.9.3. Profitability by Market Segments (Material/Channel/Region)

            23.4.9.4. Sales Footprint

            23.4.9.5. Strategy Overview

                23.4.9.5.1. Marketing Strategy

                23.4.9.5.2. Material Strategy

                23.4.9.5.3. Channel Strategy

24. Assumptions and Acronyms Used

25. Research Methodology