 | • レポートコード：MRC2303B026 • 出版社/出版日：Mordor Intelligence / 2023年3月 • レポート形態：英文、PDF、118ページ • 納品方法：Eメール（受注後2-3営業日） • 産業分類：医療機器 |
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レポート概要
| Mordor Intelligence社の市場調査書では、世界の姿勢補正器市場規模が予測期間中に年平均5.7％上昇すると推測されています。本調査書では、姿勢補正器の世界市場を広く調査・分析をし、イントロダクション、調査手法、エグゼクティブサマリー、市場動向、製品種類別（着席支援機器、キネシオロジーテープ、姿勢ブレース、その他）分析、エンドユーザー別（大人、子供、高齢者）分析、流通チャネル別（オンライン、オフライン）分析、地域別（アメリカ、カナダ、メキシコ、ドイツ、イギリス、フランス、スペイン、イタリア、インド、中国、日本、韓国）分析、競争状況、市場機会・将来動向などを整理しています。また、本書には、Acorn International (Babaka)、BackJoy、Swedish Posture、Upright、Aspen Medical Products LLC、BodyRite、Evoke Pro、ITA-Med Co.、Ottobockなどの企業情報が含まれています。 ・イントロダクション ・調査手法 ・エグゼクティブサマリー ・市場動向 ・世界の姿勢補正器市場規模：製品種類別 - 着席支援機器の市場規模 - キネシオロジーテープの市場規模 - 姿勢ブレースの市場規模 - その他姿勢補正器の市場規模 ・世界の姿勢補正器市場規模：エンドユーザー別 - 大人における市場規模 - 子供における市場規模 - 高齢者における市場規模 ・世界の姿勢補正器市場規模：流通チャネル別 - オンラインにおける市場規模 - オフラインにおける市場規模 ・世界の姿勢補正器市場規模：地域別 - 北米の姿勢補正器市場規模 アメリカの姿勢補正器市場規模 カナダの姿勢補正器市場規模 メキシコの姿勢補正器市場規模 … - ヨーロッパの姿勢補正器市場規模 ドイツの姿勢補正器市場規模 イギリスの姿勢補正器市場規模 フランスの姿勢補正器市場規模 … - アジア太平洋の姿勢補正器市場規模 中国の姿勢補正器市場規模 日本の姿勢補正器市場規模 インドの姿勢補正器市場規模 … - 南米/中東の姿勢補正器市場規模 南アフリカの姿勢補正器市場規模 ブラジルの姿勢補正器市場規模 アルゼンチンの姿勢補正器市場規模 … ・競争状況 ・市場機会・将来動向 |
The posture corrector market is expected to register a CAGR of nearly 5.7% during the forecast period.
The world is struggling due to the COVID-19 pandemic. Lockdowns, quarantines, and social distancing have enhanced many posture-related problems. Many have been sitting at their homes in one place for longer durations, thus leading to discomfort, muscle tension, etc. Moreover, due to the pandemic, people could not go to gyms, parks, etc., and this restriction has made their lives more sedentary. Thus, the market for posture correctors grew significantly due to the pandemic.
The rise in back pain and related issues is one of the critical drivers for the posture corrector market. Long working hours, wrong sitting postures, and sedentary lifestyles can lead to posture deformity in people. According to an article published in the Journal of Orthopaedic Translation in January 2022 by Sheng Chen, there were 568.4 million prevalent cases of lower back pain (LBP) globally, with a 6972.5 per 100,000 population age-standardized point prevalence estimate in 2021. The increasing instances of back pain are expected to drive the market’s growth.
Furthermore, the rise in awareness of the benefits of the correct posture among children and an increase in the aging population have also positively influenced the posture corrector market. Due to many ongoing issues, governments are also trying to spread awareness through various media, and many companies are also working toward treating posture deformity. The growing trend of naturally perfecting the posture is also a key driver for market growth. Millennials are aware of the problems caused by posture deformity. They are taking precautions so that this problem can be averted, thus leading to using posture correctors. Many young people have started using posture correctors, leading to higher market revenue.
However, restrictions on the usage of the devices for the long term can hinder market growth.
Posture Corrector Market Trends
Kinesiology Tape Segment is Expected to Grow at a Steady Rate over the Forecast Period
The kinesiology tape segment has significantly contributed to the overall posture corrector market and is expected to grow positively in the forecast period. It is beneficial in sports, as it prevents sports injuries. Sticking it on the knee or any other joint helps increase the space in the joints and, thus, prevents damage. It may also help in blood circulation. In many cases, applying a kinesiology tape to the wounded area has been observed to increase blood circulation and reduce swelling. Nowadays, people are trying to avoid sedentary lifestyles to avoid several problems, along with posture-related issues. Thus, sports, games, and physical exercises are much more encouraged. Owing to this trend, the market size of kinesiology tape may increase.
As per the critical facts published by the World Heart Organization (WHO) in July 2022, in 2020, about 1.71 billion people had musculoskeletal conditions worldwide. Musculoskeletal conditions are the leading contributors to disability worldwide, with low back pain being the single leading cause of disability in 160 countries. The same source also mentioned that low back pain causes the highest-burden among musculoskeletal disorders, with a prevalence of 568 million people in 2021. These factors suggest that the segment will witness significant growth over the forecast period.
Additionally, new product launches are boosting the growth of the segment. For instance, in March 2021, SportTape launched two new New K Tapes with skin colors to its Kinesiology Taping Range. Similarly, in August 2021, Kinesio Tape announced the launch of the recent Medical Taping for the Mature Adult, Kinesio, and Dr. Kenzo Kase. Hence, with such new launches, the segment is expected to witness substantial growth in the coming years.
Asia-Pacific to Hold Significant Market Share over the Forecast Period
Asia-Pacific holds a significant share in the market for posture correctors, as people from Japan and China are more concerned about their health. Asian countries are now focusing more on gyms, physical activities, etc., to stay healthy and avoid posture deformity, which is slowly increasing in many individuals due to sedentary lifestyles.
Another reason is the rising geriatric population in some countries, which is expected to drive the posture correctors market. According to the WHO, by 2040, China’s geriatric population may account for 28% of its overall population. This data depicts the positive market growth projected for posture correctors in the forecast period. Along with these factors, the rise in awareness about posture correctors is higher in Asia-Pacific than in any other region. Thus, the market for posture correctors may witness high growth in Asia-Pacific.
Moreover, according to an article published in the Journal of Global Health in November 2021 by Anand A. Bang, pain in the back and extremities (PBE) was found to be prevalent in 75% of men and 91% of women in India in 2020. PBE was found in 94% over the age of 50 and 79% of those between the ages of 20 and 50. Women and those over the age of 50 had a higher prevalence and number of painful sites. Thus, the increasing prevalence of back pain in the region is expected to boost the market over the forecast period.
Posture Corrector Market Competitor Analysis
The posture corrector market is highly competitive, with many key players dominating the market. Significant players, such as ViboCare, Upright, I&Y BUY, Backjoy, and Marakym, are intensifying the competition. Market players are adopting strategies, such as mergers, R&D investments, and product innovations, to sustain the increasing market rivalry.
Additional Benefits:
- The market estimate (ME) sheet in Excel format
- 3 months of analyst support
1 INTRODUCTION
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2 RESEARCH METHODOLOGY
3 EXECUTIVE SUMMARY
4 MARKET DYNAMICS
4.1 Market Overview
4.2 Market Drivers
4.2.1 Increase in Geriatric Population across the Globe
4.2.2 Increasing Number of Back Pain Cases
4.3 Market Restraints
4.3.1 Long-term Use of Devices is Restricted
4.4 Porter’s Five Forces Analysis
4.4.1 Threat of New Entrants
4.4.2 Bargaining Power of Buyers/Consumers
4.4.3 Bargaining Power of Suppliers
4.4.4 Threat of Substitute Products
4.4.5 Intensity of Competitive Rivalry
5 MARKET SEGMENTATION
5.1 By Product Type
5.1.1 Sitting Support Device
5.1.2 Kinesiology Tape
5.1.3 Posture Braces
5.1.4 Other Product Types
5.2 By End User
5.2.1 Adult
5.2.2 Kids
5.2.3 Geriatric
5.3 By Distribution Channel
5.3.1 Online
5.3.2 Offline
5.4 Geography
5.4.1 North America
5.4.1.1 United States
5.4.1.2 Canada
5.4.1.3 Mexico
5.4.2 Europe
5.4.2.1 Germany
5.4.2.2 United Kingdom
5.4.2.3 France
5.4.2.4 Spain
5.4.2.5 Italy
5.4.2.6 Rest of Europe
5.4.3 Asia-Pacific
5.4.3.1 India
5.4.3.2 China
5.4.3.3 Japan
5.4.3.4 Austalia
5.4.3.5 South Korea
5.4.3.6 Rest of Asia-Pacific
5.4.4 Rest of the World
6 COMPETITIVE LANDSCAPE
6.1 Company Profiles
6.1.1 Acorn International (Babaka)
6.1.2 BackJoy
6.1.3 Swedish Posture
6.1.4 Upright
6.1.5 Aspen Medical Products LLC
6.1.6 BodyRite
6.1.7 Evoke Pro
6.1.8 ITA-Med Co.
6.1.9 Ottobock
7 MARKET OPPORTUNITIES AND FUTURE TRENDS