 | • レポートコード：MRC2304G072 • 出版社/出版日：Mordor Intelligence / 2023年2月 • レポート形態：英文、PDF、90ページ • 納品方法：Eメール（受注後2-3営業日） • 産業分類：食品 |
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レポート概要
| Mordor Intelligence社の市場調査レポートによると、世界のケールチップス市場規模が予測期間中（2023年-2028年）にCAGR 8.67%拡大すると見られています。本レポートでは、ケールチップスの世界市場を調査対象とし、イントロダクション、調査手法、エグゼクティブサマリー、市場動向、製品種類別（乾燥葉クリプス/チップス、押出しチップス）分析、流通チャネル別（大型スーパーマーケット/スーパーマーケット、コンビニエンスストア、専門店、オンラインストア）分析、地域別（アメリカ、カナダ、メキシコ、イギリス、ドイツ、スペイン、フランス、イタリア、ロシア、中国、日本、インド、オーストラリア、ブラジル、アルゼンチン、UAE、南アフリカ）分析、競争状況、市場機会・将来動向、新型コロナウイルス感染症の影響などを整理しました。並びに、市場調査の対象企業には、General Mills Inc.、Healthy Crunch、Vermont Kale Chips、Brad's Plant Based, LLC、Simply 7 Snacks, LLC、The Angel Kale Company、Lydia's Foods Inc、The Kale Factory、GlaxoSmithKline PLC.、The Green Snack Co.などが含まれています。 ・イントロダクション ・調査手法 ・エグゼクティブサマリー ・市場動向 ・世界のケールチップス市場規模：製品種類別 - 乾燥葉クリプス/チップスの市場規模 - 押出しチップスの市場規模 ・世界のケールチップス市場規模：流通チャネル別 - 大型スーパーマーケット/スーパーマーケットチャネルの市場規模 - コンビニエンスストアチャネルの市場規模 - 専門店チャネルの市場規模 - オンラインストアチャネルの市場規模 ・世界のケールチップス市場規模：地域別 - 北米のケールチップス市場規模 アメリカのケールチップス市場規模 カナダのケールチップス市場規模 メキシコのケールチップス市場規模 … - ヨーロッパのケールチップス市場規模 イギリスのケールチップス市場規模 ドイツのケールチップス市場規模 スペインのケールチップス市場規模 … - アジア太平洋のケールチップス市場規模 中国のケールチップス市場規模 日本のケールチップス市場規模 インドのケールチップス市場規模 … - 南米/中東のケールチップス市場規模 ブラジルのケールチップス市場規模 アルゼンチンのケールチップス市場規模 南アフリカのケールチップス市場規模 … ・競争状況 ・市場機会・将来動向 ・新型コロナウイルス感染症の影響 |
The global kale chips market is projected to register a CAGR of 8.67% during the forecast period (2023 – 2028).
With the sudden impact of COVID-19, the market has witnessed a decline in the sale of kale chips due to their non-availability in the distribution channels. The Kale Chips market is quickly reaching its pre-COVID levels and a healthy growth rate is expected over the forecast period driven by the economic revival in most of the developing nations. Also, the forced lockdown across the world and extended work from home scenario actively supported the at-home food consumption as well growth in snack products, which, in turn, augmented the demand for kale chips. The COVID-19 pandemic has resulted in the generation of opportunities for many private players to emerge in the markets to cater to the inflated demand for kale chips.
Kale is a rich source of antioxidants, vitamins, lutein, zeaxanthin, sulforaphane, magnesium, calcium, and potassium, along with a small amount of protein and fiber. As a result, it is considered beneficial for weight loss, eye health, and cancer prevention. Rising consumer awareness regarding these advantages is anticipated to drive the product demand.
Rising demand for vegetable chips in healthy snacking options is anticipated to drive market growth. Demand for gluten-free food products and acceptance of different types of vegetable chips as healthy snacks has been a positive factor for the kale chips market. Moreover, a rising preference for plant-based food products is expected to drive the product demand.
Kale Chips Market Trends
Increasing demand of Vegetable and Healthy Chips
Kale has an ultra-low-calorie count, many antioxidants, and the ability to support normal cholesterol levels and cardiovascular health, this alone factor is boosting the growth of the kale chips market globally. The introduction of raw, gluten-free, organic, and vegan concepts has enlightened the reputation of these chips furthermore and thus, the market is witnessing considerable growth. The latest innovation of The Kale Factory, a leading manufacturer, is the introduction of a Paleo-friendly tag on their chips promoting the consumption of a healthy whole-food-based diet. Changing eating habits of consumers and demand for healthy snacking is anticipated to drive innovation and research and development (R&D) in the market. Companies are increasingly investing in product innovation and launches to expand the market presence and visibility
North America is the Leading Market for Kale Chips
Americans are gradually becoming health conscious and this consecutively generates the demand for healthy foods such as kale chips. Snack manufacturers in the region are successfully meeting the rising consumer demand for nutritious dietary snacks by innovating their products from time to time. Due to the high rivalry among the players in North America, the manufacturers are launching unique snacks to outstand in the market. The rise in the vegan population has been resulting in the significant adoption of plant-based healthy snacks including kale chips. An increasing number of sellers and manufacturers drive regional product availability. With an aim to cater to a large number of consumers, companies in the region are tying up with online retailers as well as along with introducing their own e-portals such as Alibaba, Amazon, Walmart, and Big Basket.
Kale Chips Market Competitor Analysis
With multiple prominent and regional players, there is a high rivalry to establish a good reputation in the market. Thus, the leading manufacturers try to develop outstanding and versatile products that can make them stand out from the crowd. The major players in the market are General Mills Inc., Vermont Kale Chips, Brad’s Plant Based, LLC, and Simply 7 Snacks, LLC. In order to strengthen their hold in the market, these companies are innovating their types, expanding their target markets, and strengthening their distribution channels.
Additional Benefits:
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1 INTRODUCTION
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2 RESEARCH METHODOLOGY
3 EXECUTIVE SUMMARY
4 MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Porter’s Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5 MARKET SEGMENTATION
5.1 By Product Type
5.1.1 Dehydrated leaf Crisps/Chips
5.1.2 Extruded Chips
5.2 By Distribution Channel
5.2.1 Hypermarkets/Supermarkets
5.2.2 Convenience Stores
5.2.3 Specialist Stores
5.2.4 Online Stores
5.3 Geography
5.3.1 North America
5.3.1.1 United States
5.3.1.2 Canada
5.3.1.3 Mexico
5.3.1.4 Rest of North America
5.3.2 Europe
5.3.2.1 United Kingdom
5.3.2.2 Germany
5.3.2.3 Spain
5.3.2.4 France
5.3.2.5 Italy
5.3.2.6 Russia
5.3.2.7 Rest of Europe
5.3.3 Asia-Pacific
5.3.3.1 China
5.3.3.2 Japan
5.3.3.3 India
5.3.3.4 Australia
5.3.3.5 Rest of Asia-Pacific
5.3.4 South America
5.3.4.1 Brazil
5.3.4.2 Argentina
5.3.4.3 Rest of South America
5.3.5 Middle-East
5.3.5.1 United Arab Emirates
5.3.5.2 South Africa
5.3.5.3 Rest of Middle-East
6 COMPETITIVE LANDSCAPE
6.1 Most Active Companies
6.2 Most Adopted Strategies
6.3 Market Share Analysis
6.4 Company Profiles
6.4.1 General Mills Inc.
6.4.2 Healthy Crunch
6.4.3 Vermont Kale Chips
6.4.4 Brad’s Plant Based, LLC
6.4.5 Simply 7 Snacks, LLC
6.4.6 The Angel Kale Company
6.4.7 Lydia’s Foods Inc
6.4.8 The Kale Factory
6.4.9 GlaxoSmithKline PLC.
6.4.10 The Green Snack Co.
7 MARKET OPPORTUNITIES AND FUTURE TRENDS
8 IMPACT OF COVID-19 ON THE MARKET