 | • レポートコード：MRC2304G074 • 出版社/出版日：Mordor Intelligence / 2023年2月 • レポート形態：英文、PDF、130ページ • 納品方法：Eメール（受注後2-3営業日） • 産業分類：食品 |
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レポート概要
| Mordor Intelligence社の市場調査レポートによると、世界のケチャップ市場規模が予測期間中にCAGR 5.86%拡大すると見られています。本レポートでは、ケチャップの世界市場を調査対象とし、イントロダクション、調査手法、エグゼクティブサマリー、市場動向、製品種類別（一般型ケチャップ、フレーバーケチャップ）分析、包装別（ボトル、パウチ）分析、流通チャネル別（オントレード、オフトレード）分析、地域別（アメリカ、カナダ、メキシコ、スペイン、イギリス、ドイツ、フランス、イタリア、中国、日本、インド、オーストラリア、ブラジル、アルゼンチン、南アフリカ、UAE）分析、競争状況、市場機会・将来動向などを整理しました。並びに、市場調査の対象企業には、Conagra Brands, Inc.、Del Monte Foods Holdings Limited、Unilever PLC、The Kraft Heinz Company、Nestlé S.A.、McCormick & Company, Incorporated、Windmill Organics Ltd、Wingreens Farms Private Limited 、General Mills, Inc.、The Foraging Fox Limitedなどが含まれています。 ・イントロダクション ・調査手法 ・エグゼクティブサマリー ・市場動向 ・世界のケチャップ市場規模：製品種類別 - 一般型ケチャップの市場規模 - フレーバーケチャップの市場規模 ・世界のケチャップ市場規模：包装別 - ボトル包装における市場規模 - パウチ包装における市場規模 ・世界のケチャップ市場規模：流通チャネル別 - オントレードチャネルの市場規模 - オフトレードチャネルの市場規模 ・世界のケチャップ市場規模：地域別 - 北米のケチャップ市場規模 アメリカのケチャップ市場規模 カナダのケチャップ市場規模 メキシコのケチャップ市場規模 … - ヨーロッパのケチャップ市場規模 スペインのケチャップ市場規模 イギリスのケチャップ市場規模 ドイツのケチャップ市場規模 … - アジア太平洋のケチャップ市場規模 中国のケチャップ市場規模 日本のケチャップ市場規模 インドのケチャップ市場規模 … - 南米/中東のケチャップ市場規模 ブラジルのケチャップ市場規模 アルゼンチンのケチャップ市場規模 南アフリカのケチャップ市場規模 … ・競争状況 ・市場機会・将来動向 |
The ketchup market is expected to register a CAGR of 5.86% during the forecast period.
Key Highlights
- The rising urbanization levels and the increasing disposable income have led many individuals to opt for on-the-go food. These food types are rapidly gaining popularity, especially among Generation Z and the millennials. Ketchup is a vital food item used across many fast-food types. Thus, these factors are likely to bring tremendous growth opportunities for the ketchup market in the coming years.
- Additionally, consumers’ increasing preference for organic food, including ketchup, is driving the growth of the market. For instance, according to the Organic Trade Association, the sales of organic food amounted to approximately USD 57.5 billion in 2021 in the United States. Their growing concerns about the possible health risks of consuming artificial additives and genetically modified organisms (GMOs) have accelerated the consumption of sauces and condiments labeled as natural, organic, and non-GMO.
- Private-label ketchup brands have been performing better than well-established brands in many countries, such as the United Kingdom, France, Germany, and others. The major players are focused on providing new varieties to cater to changing consumer demands.
Ketchup Market Trends
Increasing Inclination Toward Organic Ketchup
- The growing demand for organic ketchup is one of the significant trends that is gaining market traction. The rise in health-conscious consumers due to their growing preference for organic products for their natural and healthy ingredients further fuels the market growth.
- Organic ketchup contains natural ingredients like salt, sweeteners, vinegar, and other organic flavors and spices. It also contains organic sugar instead of high fructose corn syrup. In addition, organic ketchup has thicker consistency and texture as compared to conventional ketchup and it has deep red color.
- The key players in the market have understood the changing needs of consumers and are investing in meeting those needs. Some companies providing organic ketchup include the Kraft Heinz Company, Annie’s Homegrown Inc., and Orchard Lane. The increasing sales of organic ketchup have led to a rise in product innovation by firms.
- Unilever, a global powerhouse in the food industry, responded to consumer demand by acquiring Sir Kensington, a brand of organic and clean-label ketchup. To draw in additional customers, these organic ketchup companies concentrate on expanding their product offerings.
- For instance, in 2021, Sir Kensington launched two varieties of ketchup, i.e., classic and spicy, in the Canadian market. The products of this brand are made from tomatoes and organic sugarcane.
North America Holds the Largest Market Share
- North America holds a large share of the ketchup market. The evolving lifestyles and changing dietary habits of people, especially in developed countries, drive the growth of the market. Companies in the region generally do not use flavors other than tomato because tomato is native to North America, and the availability of tomatoes as raw material for ketchup is high in the region.
- According to the US Department of Agriculture (USDA), in the year 2021, the production value of tomatoes for the fresh market in the United States amounted to approximately USD 600.4 million. Also, consumers in the region prefer to use ketchup among all the other sauces and condiments.
- The consumption of ketchup is gaining popularity day by day due to the increasing change in food habits and the consumption of fast-food products like Chinese, continental, and other convenient snacking items. This shift toward spending less time on food preparation or opting for more convenient options will likely affect the growth of the ketchup market globally.
- Due to its ingenious and simple packaging, ketchup has gained popularity among consumers as a convenient substitute for other sauces and condiments.
Ketchup Market Competitor Analysis
The ketchup market faces high competition and is a fragmented market. The leading players in the market include Del Monte Foods Inc., Kraft Heinz Company, Conagra Brands Inc., Nestlé SA, and Unilever PLC. The key players have intensely embarked on industry consolidation by leveraging their distribution networks, entering partnerships with local distributors, especially in emerging economies, and developing new products with customization for different end-user industries. Moreover, these players focus on online distribution channels for their products, marketing, and branding to expand their geographic reach and customer base.
Additional Benefits:
- The market estimate (ME) sheet in Excel format
- 3 months of analyst support
1 INTRODUCTION
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2 RESEARCH METHODOLOGY
3 EXECUTIVE SUMMARY
4 MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Porter’s Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5 MARKET SEGMENTATION
5.1 Product Type
5.1.1 Regular Ketchup
5.1.2 Flavored Ketchup
5.2 Packaging
5.2.1 Bottled
5.2.2 Pouch
5.3 Distribution Channel
5.3.1 On-trade (Foodservice)
5.3.2 Off-trade
5.3.2.1 Supermarkets/Hypermarkets
5.3.2.2 Convenience Stores
5.3.2.3 Online Retail Stores
5.3.2.4 Other Off-trade Channels
5.4 Geography
5.4.1 North America
5.4.1.1 United States
5.4.1.2 Canada
5.4.1.3 Mexico
5.4.1.4 Rest of North America
5.4.2 Europe
5.4.2.1 Spain
5.4.2.2 United Kingdom
5.4.2.3 Germany
5.4.2.4 France
5.4.2.5 Italy
5.4.2.6 Rest of Europe
5.4.3 Asia-Pacific
5.4.3.1 China
5.4.3.2 Japan
5.4.3.3 India
5.4.3.4 Australia
5.4.3.5 Rest of Asia-Pacific
5.4.4 South America
5.4.4.1 Brazil
5.4.4.2 Argentina
5.4.4.3 Rest of South America
5.4.5 Middle-East
5.4.5.1 South Africa
5.4.5.2 United Arab Emirates
5.4.5.3 Rest of Middle-East
6 COMPETITIVE LANDSCAPE
6.1 Most Adopted Strategies
6.2 Market Share Analysis
6.3 Company Profiles
6.3.1 Conagra Brands, Inc.
6.3.2 Del Monte Foods Holdings Limited
6.3.3 Unilever PLC
6.3.4 The Kraft Heinz Company
6.3.5 Nestlé S.A.
6.3.6 McCormick & Company, Incorporated
6.3.7 Windmill Organics Ltd
6.3.8 Wingreens Farms Private Limited
6.3.9 General Mills, Inc.
6.3.10 The Foraging Fox Limited
7 MARKET OPPORTUNITIES AND FUTURE TRENDS