 | • レポートコード：MRC2304G101 • 出版社/出版日：Mordor Intelligence / 2023年2月 • レポート形態：英文、PDF、150ページ • 納品方法：Eメール（受注後2-3営業日） • 産業分類：食品 |
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レポート概要
| Mordor Intelligence社の市場調査レポートによると、世界の栄養補助食品市場規模が予測期間中にCAGR 7.5%拡大すると見られています。本レポートでは、栄養補助食品の世界市場を調査対象とし、イントロダクション、調査手法、エグゼクティブサマリー、市場動向、製品種類別（機能性食品、機能性飲料、ダイエットサプリメント）分析、流通チャネル別（専門店、スーパーマーケット/大型スーパーマーケット、コンビニエンスストア、ドラッグストア/薬局、その他）分析、地域別（アメリカ、カナダ、メキシコ、ドイツ、イギリス、フランス、スウェーデン、スペイン、イタリア、ロシア、中国、日本、インド、オーストラリア、ブラジル、アルゼンチン、南アフリカ、UAE）分析、競争状況、市場機会・将来動向などを整理しました。並びに、市場調査の対象企業には、PepsiCo, Inc.、General Mills, Inc.、Nestlé S.A.、Kellogg Company、Herbalife International of America, Inc. 、Danone S.A.、Now Health Group, Inc. (NOW Foods)、Alticor Inc (Amway Corporation)、Red Bull GmbH、Abbott Laboratoriesなどが含まれています。 ・イントロダクション ・調査手法 ・エグゼクティブサマリー ・市場動向 ・世界の栄養補助食品市場規模：製品種類別 - 機能性食品の市場規模 - 機能性飲料の市場規模 - ダイエットサプリメントの市場規模 ・世界の栄養補助食品市場規模：流通チャネル別 - 専門店チャネルの市場規模 - スーパーマーケット/大型スーパーマーケットチャネルの市場規模 - コンビニエンスストアチャネルの市場規模 - ドラッグストア/薬局チャネルの市場規模 - その他チャネルの市場規模 ・世界の栄養補助食品市場規模：地域別 - 北米の栄養補助食品市場規模 アメリカの栄養補助食品市場規模 カナダの栄養補助食品市場規模 メキシコの栄養補助食品市場規模 … - ヨーロッパの栄養補助食品市場規模 ドイツの栄養補助食品市場規模 イギリスの栄養補助食品市場規模 フランスの栄養補助食品市場規模 … - アジア太平洋の栄養補助食品市場規模 中国の栄養補助食品市場規模 日本の栄養補助食品市場規模 インドの栄養補助食品市場規模 … - 南米/中東の栄養補助食品市場規模 ブラジルの栄養補助食品市場規模 アルゼンチンの栄養補助食品市場規模 南アフリカの栄養補助食品市場規模 … ・競争状況 ・市場機会・将来動向 |
The Global Nutraceutical Market is projected to register at a CAGR of 7.5% during the upcoming five years.
The global nutraceuticals market is expected to witness consistent growth following the outbreak of COVID-19, as these include the food ingredients that provide medical or health benefits to prevent diseases and boost the overall immune system. The flexibility in storage options, the demand for combined formulations with multiple benefits, increased consumer education levels, informed consumers, and the rise in health concerns among connected consumers during this pandemic increased the demand for nutraceutical products around the globe.
In addition, the pandemic is a foundation stone for the beginning and end of substandard nutrition, invalid claims, and smart marketing claims phrases that potentially misled consumers. For instance, in India, The Indian Council of Medical Research (ICMR) and the Food Safety and Standards Authority of India (FSSAI) have now been on non-negotiable terms with the claims. They are demanding clinical validation of the products.
The rising number of nutraceuticals demand with medical benefits is a significant factor driving the growth of nutraceuticals. They contain antioxidants, probiotics, and polyunsaturated fatty acids, which help manage health issues like obesity, cardiovascular disease, cancer, cholesterol, arthritis, and diabetes. Additionally, the growing preference for personalized nutrition in the regions is one of the key market trends in the nutraceuticals market space that further drives the market growth. The customized nutrition trend is growing, particularly among individuals with gut-related medical conditions where generic treatment is ineffective. Multivitamins and single vitamins account for a massive demand from consumers across the regions.
Nutraceuticals Market Trends
Increased Demand From Healthy & Functional Foods
Rising consumer interest in functional food results from health benefits, performance, and perceived wellness. Due to the ease of incorporating nutraceutical ingredients, the demand for functional end-products such as dairy products, bakery and confectionery, snacks, cereals, fats and oils, meat, and baby food is rising. Famous fortification includes vitamins, minerals, fiber, and protein. High-protein food is the real winner, as it is popular among fitness enthusiasts. Also, people are even more concerned about their health nowadays than their baby-boomer counterparts.
For companies to differentiate themselves from the competition and create space in a crowded market, they are changing their delivery systems. It evolved beyond tablets and capsules to include newer delivery modes, including soft chews, chewing gum, gummy bears, patches, lollipops, and quick-dissolving strips. Fortified products are offered in convenient single-serving sizes. It is the reason behind the huge demand for functional snack bars. Furthermore, the dietary supplement moved into more ‘food-like’ delivery forms, such as pudding-like squeeze packets for omega-3 fish oil, joint juice for glucosamine, calcium in chocolate chew, etc.
Europe Emerges as one of the Largest Market for Nutraceuticals
In Europe, the nutraceuticals market is driven by anti-aging concerns among the elderly. This market is mainly concentrated in France, Italy, Germany, the United Kingdom, and Spain. Increasing pressure from European consumers and regulatory authorities is driving the need for nutraceutical products. Western Europe continues to thrive in nutraceutical sales mainly through health professional pharmacy-based distribution. The rising obesity, cardiovascular disease, and obesity are expected to lead the nutraceutical industry in the forecast period.
Also, functional bottled water is growing in European countries. For instance, in January 2022, OHMG, the owner of the United Kingdom functional drinks brand, launched water with three different forms of magnesium. The magnesium citrate, magnesium threonate, and magnesium glycinate ingredients in the OHMG range will each provide various functional benefits. Still, Sparkling, Sparkling Peach & Rosemary + Ashwagandha, Sparkling Raspberry & Lemon Balm +L-Theanine, and Sparkling Blackcurrant & Echinacea + Vitamin C are the five flavors available. Sales were boosted by strong marketing for Coca-Cola’s Glacéau VitaminWater brand and from increasing consumption during sports and exercise. Therefore, these factors are expected to increase the consumption of nutraceutical products in European countries.
Nutraceuticals Market Competitor Analysis
The global nutraceutical market is highly competitive, with numerous international and domestic players. Players such as PepsiCo, Nestle, The Kellogg Company, Herbalife, and General Mills, Inc. are the leaders in the industry. As consumers continue to focus on their health, it is becoming increasingly important for retailers and manufacturers to understand consumers’ shifting needs in the nutraceuticals industry. The prime factors determining the market players and their positions in the concerned market are the ingredients used, target consumers, and the target market segment. The new launches in compliance with the consumer trends in the target segment are likely to further help companies better position themselves in the market.
Additional Benefits:
- The market estimate (ME) sheet in Excel format
- 3 months of analyst support
1 INTRODUCTION
1.1 Study Deliverables and Study Assumptions
1.2 Scope of the Study
2 RESEARCH METHODOLOGY
3 EXECUTIVE SUMMARY
4 MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Porter’s Five Forces Analysis
4.3.1 Bargaining Power of Suppliers
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Threat of New Entrants
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5 MARKET SEGMENTATION
5.1 Product Type
5.1.1 Functional Food
5.1.1.1 Cereal
5.1.1.2 Bakery and Confectionary
5.1.1.3 Dairy
5.1.1.4 Snack
5.1.1.5 Other Functional Foods
5.1.2 Functional Beverage
5.1.2.1 Energy Drink
5.1.2.2 Sports Drink
5.1.2.3 Fortified Juice
5.1.2.4 Dairy and Dairy Alternative Beverage
5.1.2.5 Other Functional Beverages
5.1.3 Dietary Supplements
5.1.3.1 Vitamins
5.1.3.2 Minerals
5.1.3.3 Botanicals
5.1.3.4 Enzyme
5.1.3.5 Fatty Acids
5.1.3.6 Proteins
5.1.3.7 Other Dietary Supplements
5.2 Distribution Channel
5.2.1 Specialty Stores
5.2.2 Supermarkets/Hypermarkets
5.2.3 Convenience Stores
5.2.4 Drug Stores/Pharmacies
5.2.5 Online Retail Stores
5.2.6 Other Distribution Channels
5.3 Geography
5.3.1 North America
5.3.1.1 United States
5.3.1.2 Canada
5.3.1.3 Mexico
5.3.1.4 Rest of North America
5.3.2 Europe
5.3.2.1 Germany
5.3.2.2 United Kingdom
5.3.2.3 France
5.3.2.4 Sweden
5.3.2.5 Spain
5.3.2.6 Italy
5.3.2.7 Russia
5.3.2.8 Rest of Europe
5.3.3 Asia-Pacific
5.3.3.1 China
5.3.3.2 Japan
5.3.3.3 India
5.3.3.4 Australia
5.3.3.5 Rest of Asia-Pacific
5.3.4 South America
5.3.4.1 Brazil
5.3.4.2 Argentina
5.3.4.3 Rest of South America
5.3.5 Middle East & Africa
5.3.5.1 South Africa
5.3.5.2 United Arab Emirates
5.3.5.3 Rest of Middle East & Africa
6 COMPETITIVE LANDSCAPE
6.1 Key Strategies Adopted
6.2 Market Share Analysis
6.3 Company Profiles
6.3.1 PepsiCo, Inc.
6.3.2 General Mills, Inc.
6.3.3 Nestlé S.A.
6.3.4 Kellogg Company
6.3.5 Herbalife International of America, Inc.
6.3.6 Danone S.A.
6.3.7 Now Health Group, Inc. (NOW Foods)
6.3.8 Alticor Inc (Amway Corporation)
6.3.9 Red Bull GmbH
6.3.10 Abbott Laboratories
7 MARKET OPPORTUNITIES AND FUTURE TRENDS