 | • レポートコード：MRC2304G137 • 出版社/出版日：Mordor Intelligence / 2023年2月 • レポート形態：英文、PDF、130ページ • 納品方法：Eメール（受注後2-3営業日） • 産業分類：飲料 |
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レポート概要
| Mordor Intelligence社の市場調査レポートによると、世界のRTD飲料市場規模が予測期間中にCAGR 6.13%拡大すると見られています。本レポートでは、RTD飲料の世界市場を調査対象とし、イントロダクション、調査手法、エグゼクティブサマリー、市場動向、製品種類別（ティー、コーヒー、エナジードリンク、ヨーグルト飲料、その他）分析、流通チャネル別（スーパーマーケット/大型スーパーマーケット、コンビニエンスストア、オンラインストア、その他）分析、地域別（アメリカ、カナダ、メキシコ、ドイツ、イギリス、イタリア、スペイン、フランス、ロシア、中国、日本、インド、オーストラリア、ブラジル、アルゼンチン、南アフリカ、サウジアラビア）分析、競争状況、市場機会・将来動向、新型コロナウイルス感染症の影響などを整理しました。並びに、市場調査の対象企業には、The Coca-Cola Company、PepsiCo、Danone、Nestle S.A.、Keurig Dr Pepper, Inc.、Fuze Beverage、Kraft foods group、Campbell Soup Company、Abbott Nutrition、Glanbia PLCなどが含まれています。 ・イントロダクション ・調査手法 ・エグゼクティブサマリー ・市場動向 ・世界のRTD飲料市場規模：製品種類別 - ティーの市場規模 - コーヒーの市場規模 - エナジードリンクの市場規模 - ヨーグルト飲料の市場規模 - その他RTD飲料の市場規模 ・世界のRTD飲料市場規模：流通チャネル別 - スーパーマーケット/大型スーパーマーケットチャネルの市場規模 - コンビニエンスストアチャネルの市場規模 - オンラインストアチャネルの市場規模 - その他チャネルの市場規模 ・世界のRTD飲料市場規模：地域別 - 北米のRTD飲料市場規模 アメリカのRTD飲料市場規模 カナダのRTD飲料市場規模 メキシコのRTD飲料市場規模 … - ヨーロッパのRTD飲料市場規模 ドイツのRTD飲料市場規模 イギリスのRTD飲料市場規模 イタリアのRTD飲料市場規模 … - アジア太平洋のRTD飲料市場規模 中国のRTD飲料市場規模 日本のRTD飲料市場規模 インドのRTD飲料市場規模 … - 南米/中東のRTD飲料市場規模 ブラジルのRTD飲料市場規模 アルゼンチンのRTD飲料市場規模 南アフリカのRTD飲料市場規模 … ・競争状況 ・市場機会・将来動向 ・新型コロナウイルス感染症の影響 |
The Ready-to-Drink Beverages Market is projected to witness a CAGR of 6.13% during the forecast period.
During the COVID-19 pandemic, the demand for ready-to-drink beverages witnessed a huge surge, driven by the stockpiling nature of the consumers. Adding on, owing to the work-from-home culture during the lockdown, the demand for ready-to-drink (RTD) increased rapidly. Post and during COVID-19, the consumers increased consciousness and awareness made them switch to more immunity-boosting RTD drinks. The players innovated and introduced immunity-boosting drinks in various flavors to cater to the rising consumer demand.
Increasing consumer demand for interesting flavors and more pleasant beverages has generated lots of new beverage concepts, such as functional beverages and infused beverages, among others. Due to the addition of more than one component in ready-to-drink beverages, they are attracting customers’ attention due to their excellent nutritional value and lively flavor.
Functional RTD beverages provide an opportunity for brands that can differentiate themselves through health claims. Consumers are looking for products that offer a multitude of functional benefits, such as antioxidants, anti-inflammatory, low sugar, added protein, probiotics, and others. Moreover, dairy-free and vegan options are increasingly being launched in the market to deliver convenience and healthy on-the-go beverage categories.
Ready to Drink Beverages Market Trends
Increasing Demand for Natural Ingredients-based Beverages
Consumers are becoming health conscious, as the awareness of mindful living and nutritious food is rising. Obesity-related disorders such as high blood sugar, high blood pressure, and heart disease are on the rise, prompting customers to stop unhealthy food products. Moreover, organic and natural items are preferred by consumers who want to live a healthy lifestyle. Sugar-free, vegan, gluten-free, and organic ready-to-drink beverages are now widely available, and their popularity is growing. Thus, in In February 2021, Chicago-based coffee brand Intelligentsia entered the ready-to-drink (RTD) category with a line of fully vegan beverages. Intelligentsia launched its RTD line with two Oatly-based lattes (Oat Latte and Spiced Oat Latte with vanilla, ginger, cinnamon, and orange) along with Cold Brew Coffee. Intelligentsia’s first RTD line.
North America holds a Major Share
The United States is the largest market in North America, wherein there is a significant shift in consumer preferences, especially among high-income consumers. The North American market is projected to increase due to its rising health awareness and busy lifestyle. Consumers in the region are shifting to fortified water due to more awareness and understanding of the bad effects of carbonated drinks. Moreover, on account of the rising vegan and flexitarian trend, a large number of consumers are demanding vegan beverages. To tap into such potential market opportunities, players are capitalizing on the growing popularity of plant-based protein diets.
Ready to Drink Beverages Market Competitor Analysis
The Coca-Cola Company, PepsiCo, Danone, Nestlé S.A., Keurig Dr. Pepper, Inc., Fuze Beverage, Kraft foods group, Campbell soup company, and Abbott are some of the companies leading players operating in the ready-to-drink market. Companies are focusing on the sustainability of the food products and also focusing on mergers and acquisitions to strengthen their supply chain and expand their business. The emerging smart advertisements and other marketing activities by manufacturers coupled with products launched with functional benefits have further increased the sales percentage of the companies globally.
Additional Benefits:
- The market estimate (ME) sheet in Excel format
- 3 months of analyst support
1 INTRODUCTION
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2 RESEARCH METHODOLOGY
3 EXECUTIVE SUMMARY
4 MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Porter’s Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5 MARKET SEGMENTATION
5.1 By Product Type
5.1.1 Tea
5.1.2 Coffee
5.1.3 Energy Drinks
5.1.4 Yogurt Drinks
5.1.5 Dairy Based beverages
5.1.6 Flavored & Fortified Water
5.1.7 Others
5.2 By Distribution Channel
5.2.1 Supermarkets/Hypermarkets
5.2.2 Convenience Stores
5.2.3 Online Stores
5.2.4 Specialty Retail Stores
5.2.5 Others
5.3 Geography
5.3.1 North America
5.3.1.1 United States
5.3.1.2 Canada
5.3.1.3 Mexico
5.3.1.4 Rest of North America
5.3.2 Europe
5.3.2.1 Germany
5.3.2.2 United Kingdom
5.3.2.3 Italy
5.3.2.4 Spain
5.3.2.5 France
5.3.2.6 Russia
5.3.2.7 Rest of Europe
5.3.3 Asia-Pacific
5.3.3.1 China
5.3.3.2 Japan
5.3.3.3 India
5.3.3.4 Australia
5.3.3.5 Rest of Asia-Pacific
5.3.4 South America
5.3.4.1 Brazil
5.3.4.2 Argentina
5.3.4.3 Rest of South America
5.3.5 Middle-East
5.3.5.1 South Africa
5.3.5.2 Saudi Arabia
5.3.5.3 Rest of Middle-East
6 COMPETITIVE LANDSCAPE
6.1 Most Active Companies
6.2 Most Adopted Strategies
6.3 Market Share Analysis
6.4 Company Profiles
6.4.1 The Coca-Cola Company
6.4.2 PepsiCo
6.4.3 Danone
6.4.4 Nestle S.A.
6.4.5 Keurig Dr Pepper, Inc.
6.4.6 Fuze Beverage
6.4.7 Kraft foods group
6.4.8 Campbell Soup Company
6.4.9 Abbott Nutrition
6.4.10 Glanbia PLC
7 MARKET OPPORTUNITIES AND FUTURE TRENDS
8 IMPACT OF COVID-19 ON THE MARKET