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レポート概要
| Mordor Intelligence社の本調査資料では、世界のエナジードリンク市場規模が、今後5年の間にCAGR8.46%で拡大すると展望しています。本資料は、エナジードリンクの世界市場について調査を行い、市場の現状や動向をまとめています。イントロダクション、調査手法、エグゼクティブサマリー、市場動向、製品別（ショット、飲料、ミキサー）分析、包装別（ボトル、缶）分析、流通チャネル別（スーパーマーケット/ハイパーマーケット、専門店、コンビニエンスストア、オンライン小売店）分析、地域別（アメリカ、カナダ、メキシコ、イギリス、ドイツ、スペイン、フランス、イタリア、ロシア、中国、日本、インド、オーストラリア、ブラジル、アルゼンチン、南アフリカ、UAE）分析、競争状況、市場機会・将来の動向など、以下の項目を掲載しています。また、主要参入企業として、Red Bull GmbH、PepsiCo Inc.、The Coca-Cola Company、Vital Pharmaceuticals Inc.、National Beverage Corp.、Alticor Global Holdings Inc (Amway Corp)、Molson Coors Beverage Company、Suntory Holdings Limited、Aspire Brands Inc.、Vuka Brandsなどの情報を含んでいます。 ・イントロダクション ・調査手法 ・エグゼクティブサマリー ・市場動向 ・世界のエナジードリンク市場規模：製品別 - ショットの市場規模 - 飲料の市場規模 - ミキサーの市場規模 ・世界のエナジードリンク市場規模：包装別 - ボトル入りエナジードリンクの市場規模 - 缶入りエナジードリンクの市場規模 ・世界のエナジードリンク市場規模：流通チャネル別 - スーパーマーケット/ハイパーマーケットチャネルの市場規模 - 専門店チャネルの市場規模 - コンビニエンスストアチャネルの市場規模 - オンライン小売チャネルの市場規模 ・世界のエナジードリンク市場規模：地域別 - 北米のエナジードリンク市場規模 アメリカのエナジードリンク市場規模 カナダのエナジードリンク市場規模 メキシコのエナジードリンク市場規模 … - ヨーロッパのエナジードリンク市場規模 イギリスのエナジードリンク市場規模 フランスのエナジードリンク市場規模 イタリアのエナジードリンク市場規模 … - アジア太平洋のエナジードリンク市場規模 中国のエナジードリンク市場規模 インドのエナジードリンク市場規模 日本のエナジードリンク市場規模 … - 南米/中東のエナジードリンク市場規模 ブラジルのエナジードリンク市場規模 アルゼンチンのエナジードリンク市場規模 南アフリカのエナジードリンク市場規模 … - その他地域のエナジードリンク市場規模 ・競争状況 ・市場機会・将来の動向 |
The energy drinks market is projected to register a CAGR of 8.46% over the upcoming five years.
Increased urbanization, rising disposable incomes, and growing consumer health consciousness all contribute to an increase in demand for non-carbonated beverages. Energy drinks are widely consumed by adolescents due to their claims of improving performance, endurance, and alertness. At the same time, long and erratic working hours and the increasing occurrence of social gatherings are driving consumers toward the consumption of energy drinks.
There is a rise in the number of consumers who are doing workouts and engaging in various exercise regimes in the comfort of their homes, leading to a continued need for energy drinks. There is a rising preference for rich sources of immunity-boosting foods and beverages that contain vitamins, minerals, and other essential ingredients that boost immunity. This has forced a greater number of players to enter the functional energy drink space in the market. Brands are trying to leverage the trend of “immunity-boosting” by incorporating perceived ingredients or adding the concept of immunity boosters into their marketing activities.
Moreover, growth in the number of health-conscious consumers and increasing consumer awareness regarding active lifestyles, along with growing rates of lifestyle-related diseases, inspired health-oriented consumers to opt for healthy and sugar-free drinks. The energy drink market is also projected to grow due to an increase in promotional and advertisement strategies.
Energy Drinks Market Trends
Growing Consumer Inclination Toward Low Sugar/Sugar-Free Beverages
Because of the high prevalence of diabetes and other chronic illness, consumers are becoming more aware of the importance of a healthy diet and an active lifestyle. Consumers are choosing low-calorie, low-sugar, or sugar-free dietary patterns in foods and beverages as a result of rising health concerns and increased attempts to prevent the emergence of lifestyle illnesses. Natural sweeteners, such as stevia, are preferred by consumers in their beverages. Companies like PepsiCo Inc. and Coca-Cola have committed to eliminating artificial additives and lowering sugar in their products. Furthermore, changing consumer preferences for sugar-free or low-sugar beverages prompted beverage manufacturers to create new products. Customers are attempting to avoid sugary drinks in order to prevent the negative consequences of excessive sugar consumption, so key players are working on a variety of new products to meet the rising demand for such items. Nexba, a provider of non-alcoholic beverages, took a similar strategy, expanding its product selection to meet the expectations of health-conscious consumers. For instance, in May 2022, Nexba introduced a range of caffeine- and sugar-free energy drinks with added vitamins and prebiotics. Nexba Natural Energy comes in two flavors, namely, Lemon & Yuzu and Wild Citrus.
North America Dominates the Market
The high consumption of energy drinks and the massive coffee culture in the United States have pushed the notion of energy shots into the mainstream, which is a major factor driving the sales of energy drinks in the country. Energy drinks are an integral part of social gatherings, parties, and celebrations in the United States. Manufacturers such as Red Bull and Monster Beverages are offering their energy drinks in multiple flavors and two major packaging types, which include PET bottles and cans, providing consumers with a wide range from which to choose their suitable drinks. Furthermore, soda consumption in the country is declining, which has created a great opportunity for manufacturers such as Coca-Cola and PepsiCo, who are attempting to capitalize on the name recognition of their legacy brands by making a bigger dent in the growing energy drink category. In addition, the manufacturers are taking strategic initiatives to expand their distribution networks and boost their geographical presence. For example, in June 2021, PepsiCo Beverages Canada became the exclusive national distributor of Guru plant-based energy drinks. It is expected that Guru will benefit from PepsiCo’s expansive direct-to-store distribution network across Canada.
Energy Drinks Market Competitor Analysis
The energy drink market is competitive, making it hard for new and small companies to compete. Red Bull, The Coca-Cola Company, Rockstar Inc., and PepsiCo are a few of the many companies with high shares in the energy drink market. Companies operating in the market are focusing on personalization and convenience and are also providing healthy, zero-calorie, and low-sugar functional energy drinks to scale their energy drink production. Additionally, product launches may help companies tap into the huge potential for growth in developing regions. Most manufacturers create product awareness through advertising and celebrity endorsements. For example, sports events are sponsored by energy drink manufacturers.
Additional Benefits:
- The market estimate (ME) sheet in Excel format
- 3 months of analyst support
1 INTRODUCTION
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2 RESEARCH METHODOLOGY
3 EXECUTIVE SUMMARY
4 MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Porter’s Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5 MARKET SEGMENTATION
5.1 Product Type
5.1.1 Shots
5.1.2 Drinks
5.1.3 Mixers
5.2 Packaging Type
5.2.1 Bottles
5.2.2 Cans
5.3 Distribution Channel
5.3.1 Supermarkets/Hypermarkets
5.3.2 Specialty Stores
5.3.3 Convenience Stores
5.3.4 Online Retail Stores
5.3.5 Other Distribution Channels
5.4 Geography
5.4.1 North America
5.4.1.1 United States
5.4.1.2 Canada
5.4.1.3 Mexico
5.4.1.4 Rest of North America
5.4.2 Europe
5.4.2.1 United Kingdom
5.4.2.2 Germany
5.4.2.3 Spain
5.4.2.4 France
5.4.2.5 Italy
5.4.2.6 Russia
5.4.2.7 Rest of Europe
5.4.3 Asia-Pacific
5.4.3.1 China
5.4.3.2 Japan
5.4.3.3 India
5.4.3.4 Australia
5.4.3.5 Rest of Asia-Pacific
5.4.4 South America
5.4.4.1 Brazil
5.4.4.2 Argentina
5.4.4.3 Rest of South America
5.4.5 Middle East
5.4.5.1 South Africa
5.4.5.2 United Arab Emirates
5.4.5.3 Rest of Middle East
6 COMPETITIVE LANDSCAPE
6.1 Most Adopted Strategies
6.2 Market Share Analysis
6.3 Company Profiles
6.3.1 Red Bull GmbH
6.3.2 PepsiCo Inc.
6.3.3 The Coca-Cola Company
6.3.4 Vital Pharmaceuticals Inc.
6.3.5 National Beverage Corp.
6.3.6 Alticor Global Holdings Inc (Amway Corp)
6.3.7 Molson Coors Beverage Company
6.3.8 Suntory Holdings Limited
6.3.9 Aspire Brands Inc.
6.3.10 Vuka Brands
7 MARKET OPPORTUNITIES AND FUTURE TRENDS