▶ 調査レポート

世界のフィットネスアプリ市場(~2027):機能別、種類別、収益化方法別、地域別

• 英文タイトル:Fitness App Market Research Report by Function, Type, Monetization Mode, Region - Global Forecast to 2027 - Cumulative Impact of COVID-19

360iResearchが調査・発行した産業分析レポートです。世界のフィットネスアプリ市場(~2027):機能別、種類別、収益化方法別、地域別 / Fitness App Market Research Report by Function, Type, Monetization Mode, Region - Global Forecast to 2027 - Cumulative Impact of COVID-19 / MRC2305B172資料のイメージです。• レポートコード:MRC2305B172
• 出版社/出版日:360iResearch / 2022年10月
• レポート形態:英語、PDF、235ページ
• 納品方法:Eメール(受注後2-3日)
• 産業分類:IT
• 販売価格(消費税別)
  Single User(1名利用、印刷可)¥732,452 (USD4,949)▷ お問い合わせ
  Enterprise License(企業利用、印刷可)¥1,472,452 (USD9,949)▷ お問い合わせ
• ご注文方法:お問い合わせフォーム記入又はEメールでご連絡ください。
• お支払方法:銀行振込(納品後、ご請求書送付)
レポート概要
360iResearch社は、世界のフィットネスアプリ市場規模が2021年に5,404.39百万ドル、2022年に6,965.88百万ドルとなり、今後年平均29.46%拡大して2027年には25,450.48百万ドルまで成長すると予測しています。当市場調査レポートは、フィットネスアプリの世界市場を多面的に分析し、序論、調査方法、エグゼクティブサマリー、市場概要、市場インサイト、機能別(アクティビティトラッキング、食事&栄養、ワークアウト/エクササイズ)分析、種類別(利他的フィットネスアプリ、競争性フィットネスアプリ、フィットネストラッキングアプリ、ソーシャルフィットネスアプリ、ワークアウトフィットネスアプリ)分析、収益化方法別(広告、フリーミアムアプリ、アプリ内購入、有料アプリ)分析、地域別(南北アメリカ、アメリカ、カナダ、ブラジル、アジア太平洋、日本、中国、インド、韓国、台湾、ヨーロッパ/中東/アフリカ、イギリス、ドイツ、フランス、ロシア、その他)分析、競争状況、企業情報などの構成でまとめました。また、当書には、8fit GmbH、Aaptiv Inc.、Adidas AG、Appinventiv Technology Pvt. Ltd.、Apple Inc.、ASICS Corporation、Azumio Inc.、Daily Workout Apps, LLC、Fooducate Ltd.、Freeletics GmbH、Garmin Ltd.、Google LLC by Alphabet Inc.、HealthifyMe Wellness Private Limitedなどの企業情報が含まれています。
・序論
・調査方法
・エグゼクティブサマリー
・市場概要
・市場インサイト
・世界のフィットネスアプリ市場規模:機能別
- アクティビティトラッキング機能の市場規模
- 食事&栄養機能の市場規模
- ワークアウト/エクササイズ機能の市場規模
・世界のフィットネスアプリ市場規模:種類別
- 利他的フィットネスアプリの市場規模
- 競争性フィットネスアプリの市場規模
- フィットネストラッキングアプリの市場規模
- ソーシャルフィットネスアプリの市場規模
- ワークアウトフィットネスアプリの市場規模
・世界のフィットネスアプリ市場規模:収益化方法別
- 広告の市場規模
- フリーミアムアプリの市場規模
- アプリ内購入の市場規模
- 有料アプリの市場規模
・世界のフィットネスアプリ市場規模:地域別
- 南北アメリカのフィットネスアプリ市場規模
アメリカのフィットネスアプリ市場規模
カナダのフィットネスアプリ市場規模
ブラジルのフィットネスアプリ市場規模
...
- アジア太平洋のフィットネスアプリ市場規模
日本のフィットネスアプリ市場規模
中国のフィットネスアプリ市場規模
インドのフィットネスアプリ市場規模
韓国のフィットネスアプリ市場規模
台湾のフィットネスアプリ市場規模
...
- ヨーロッパ/中東/アフリカのフィットネスアプリ市場規模
イギリスのフィットネスアプリ市場規模
ドイツのフィットネスアプリ市場規模
フランスのフィットネスアプリ市場規模
ロシアのフィットネスアプリ市場規模
...
- その他地域のフィットネスアプリ市場規模
・競争状況
・企業情報

The Global Fitness App Market size was estimated at USD 5,404.39 million in 2021 and expected to reach USD 6,965.88 million in 2022, and is projected to grow at a CAGR 29.46% to reach USD 25,450.48 million by 2027.

Market Statistics:
The report provides market sizing and forecast across 7 major currencies – USD, EUR, JPY, GBP, AUD, CAD, and CHF. It helps organization leaders make better decisions when currency exchange data is readily available. In this report, the years 2018 and 2020 are considered as historical years, 2021 as the base year, 2022 as the estimated year, and years from 2023 to 2027 are considered as the forecast period.

Market Segmentation & Coverage:
This research report categorizes the Fitness App to forecast the revenues and analyze the trends in each of the following sub-markets:

Based on Function, the market was studied across Activity Tracking, Diet and Nutrition, and Workout or Exercise.

Based on Type, the market was studied across Altruistic Fitness Apps, Competitive Fitness Apps, Fitness-Tracking Apps, Social Fitness Apps, and Workout Fitness Apps.

Based on Monetization Mode, the market was studied across Advertisements, Freemium Apps, In-App Purchases, and Paid Apps.

Based on Region, the market was studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

Cumulative Impact of COVID-19:
COVID-19 is an incomparable global public health emergency that has affected almost every industry, and the long-term effects are projected to impact the industry growth during the forecast period. Our ongoing research amplifies our research framework to ensure the inclusion of underlying COVID-19 issues and potential paths forward. The report delivers insights on COVID-19 considering the changes in consumer behavior and demand, purchasing patterns, re-routing of the supply chain, dynamics of current market forces, and the significant interventions of governments. The updated study provides insights, analysis, estimations, and forecasts, considering the COVID-19 impact on the market.

Cumulative Impact of 2022 Russia Ukraine Conflict:
We continuously monitor and update reports on political and economic uncertainty due to the Russian invasion of Ukraine. Negative impacts are significantly foreseen globally, especially across Eastern Europe, European Union, Eastern & Central Asia, and the United States. This contention has severely affected lives and livelihoods and represents far-reaching disruptions in trade dynamics. The potential effects of ongoing war and uncertainty in Eastern Europe are expected to have an adverse impact on the world economy, with especially long-term harsh effects on Russia.This report uncovers the impact of demand & supply, pricing variants, strategic uptake of vendors, and recommendations for Fitness App market considering the current update on the conflict and its global response.

Competitive Strategic Window:
The Competitive Strategic Window analyses the competitive landscape in terms of markets, applications, and geographies to help the vendor define an alignment or fit between their capabilities and opportunities for future growth prospects. It describes the optimal or favorable fit for the vendors to adopt successive merger and acquisition strategies, geography expansion, research & development, and new product introduction strategies to execute further business expansion and growth during a forecast period.

FPNV Positioning Matrix:
The FPNV Positioning Matrix evaluates and categorizes the vendors in the Fitness App Market based on Business Strategy (Business Growth, Industry Coverage, Financial Viability, and Channel Support) and Product Satisfaction (Value for Money, Ease of Use, Product Features, and Customer Support) that aids businesses in better decision making and understanding the competitive landscape.

Market Share Analysis:
The Market Share Analysis offers the analysis of vendors considering their contribution to the overall market. It provides the idea of its revenue generation into the overall market compared to other vendors in the space. It provides insights into how vendors are performing in terms of revenue generation and customer base compared to others. Knowing market share offers an idea of the size and competitiveness of the vendors for the base year. It reveals the market characteristics in terms of accumulation, fragmentation, dominance, and amalgamation traits.

Competitive Scenario:
The Competitive Scenario provides an outlook analysis of the various business growth strategies adopted by the vendors. The news covered in this section deliver valuable thoughts at the different stage while keeping up-to-date with the business and engage stakeholders in the economic debate. The competitive scenario represents press releases or news of the companies categorized into Merger & Acquisition, Agreement, Collaboration, & Partnership, New Product Launch & Enhancement, Investment & Funding, and Award, Recognition, & Expansion. All the news collected help vendor to understand the gaps in the marketplace and competitor’s strength and weakness thereby, providing insights to enhance product and service.

Company Usability Profiles:
The report profoundly explores the recent significant developments by the leading vendors and innovation profiles in the Global Fitness App Market, including 8fit GmbH, Aaptiv Inc., Adidas AG, Appinventiv Technology Pvt. Ltd., Apple Inc., ASICS Corporation, Azumio Inc., Daily Workout Apps, LLC, Fooducate Ltd., Freeletics GmbH, Garmin Ltd., Google LLC by Alphabet Inc., HealthifyMe Wellness Private Limited, Jefit, Inc., Lenovo Group Limited, MyFitnessPal, Inc., Nike Inc., Noom, Inc., Polar Electro Oy, Samsung Electronics Co., Ltd., TomTom N.V., and Wahoo Fitness LLC.

The report provides insights on the following pointers:
1. Market Penetration: Provides comprehensive information on the market offered by the key players
2. Market Development: Provides in-depth information about lucrative emerging markets and analyze penetration across mature segments of the markets
3. Market Diversification: Provides detailed information about new product launches, untapped geographies, recent developments, and investments
4. Competitive Assessment & Intelligence: Provides an exhaustive assessment of market shares, strategies, products, certification, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players
5. Product Development & Innovation: Provides intelligent insights on future technologies, R&D activities, and breakthrough product developments

The report answers questions such as:
1. What is the market size and forecast of the Global Fitness App Market?
2. What are the inhibiting factors and impact of COVID-19 shaping the Global Fitness App Market during the forecast period?
3. Which are the products/segments/applications/areas to invest in over the forecast period in the Global Fitness App Market?
4. What is the competitive strategic window for opportunities in the Global Fitness App Market?
5. What are the technology trends and regulatory frameworks in the Global Fitness App Market?
6. What is the market share of the leading vendors in the Global Fitness App Market?
7. What modes and strategic moves are considered suitable for entering the Global Fitness App Market?

レポート目次

1. Preface
1.1. Objectives of the Study
1.2. Market Segmentation & Coverage
1.3. Years Considered for the Study
1.4. Currency & Pricing
1.5. Language
1.6. Limitations
1.7. Assumptions
1.8. Stakeholders

2. Research Methodology
2.1. Define: Research Objective
2.2. Determine: Research Design
2.3. Prepare: Research Instrument
2.4. Collect: Data Source
2.5. Analyze: Data Interpretation
2.6. Formulate: Data Verification
2.7. Publish: Research Report
2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights
5.1. Market Dynamics
5.1.1. Drivers
5.1.1.1. Growing Emphasis on Maintaining a Healthy Lifestyle and Use of Smart Devices
5.1.1.2. Surge in Fitness App Adoption Owing to Affordable and Accessible Way
5.1.1.3. Growing Number of Mergers & Acquisitions
5.1.2. Restraints
5.1.2.1. Faulty Screening Methods and Inaccurate Estimates of Fitness Apps
5.1.3. Opportunities
5.1.3.1. Rising Number of Product Launches with Innovative Features and Wearable Technology Integration
5.1.3.2. Fitness Apps Offering a Holistic Approach to Wellness
5.1.4. Challenges
5.1.4.1. Concerns Regarding Security, Encryption, and Privacy
5.2. Cumulative Impact of COVID-19

6. Fitness App Market, by Function
6.1. Introduction
6.2. Activity Tracking
6.3. Diet and Nutrition
6.4. Workout or Exercise

7. Fitness App Market, by Type
7.1. Introduction
7.2. Altruistic Fitness Apps
7.3. Competitive Fitness Apps
7.4. Fitness-Tracking Apps
7.5. Social Fitness Apps
7.6. Workout Fitness Apps

8. Fitness App Market, by Monetization Mode
8.1. Introduction
8.2. Advertisements
8.3. Freemium Apps
8.4. In-App Purchases
8.5. Paid Apps

9. Americas Fitness App Market
9.1. Introduction
9.2. Argentina
9.3. Brazil
9.4. Canada
9.5. Mexico
9.6. United States

10. Asia-Pacific Fitness App Market
10.1. Introduction
10.2. Australia
10.3. China
10.4. India
10.5. Indonesia
10.6. Japan
10.7. Malaysia
10.8. Philippines
10.9. Singapore
10.10. South Korea
10.11. Taiwan
10.12. Thailand
10.13. Vietnam

11. Europe, Middle East & Africa Fitness App Market
11.1. Introduction
11.2. Denmark
11.3. Egypt
11.4. Finland
11.5. France
11.6. Germany
11.7. Israel
11.8. Italy
11.9. Netherlands
11.10. Nigeria
11.11. Norway
11.12. Poland
11.13. Qatar
11.14. Russia
11.15. Saudi Arabia
11.16. South Africa
11.17. Spain
11.18. Sweden
11.19. Switzerland
11.20. Turkey
11.21. United Arab Emirates
11.22. United Kingdom

12. Competitive Landscape
12.1. FPNV Positioning Matrix
12.1.1. Quadrants
12.1.2. Business Strategy
12.1.3. Product Satisfaction
12.2. Market Ranking Analysis, By Key Player
12.3. Market Share Analysis, By Key Player
12.4. Competitive Scenario
12.4.1. Merger & Acquisition
12.4.2. Agreement, Collaboration, & Partnership
12.4.3. New Product Launch & Enhancement
12.4.4. Investment & Funding
12.4.5. Award, Recognition, & Expansion

13. Company Usability Profiles
13.1. 8fit GmbH
13.1.1. Business Overview
13.1.2. Key Executives
13.1.3. Product & Services
13.2. Aaptiv Inc.
13.2.1. Business Overview
13.2.2. Key Executives
13.2.3. Product & Services
13.3. Adidas AG
13.3.1. Business Overview
13.3.2. Key Executives
13.3.3. Product & Services
13.4. Appinventiv Technology Pvt. Ltd.
13.4.1. Business Overview
13.4.2. Key Executives
13.4.3. Product & Services
13.5. Apple Inc.
13.5.1. Business Overview
13.5.2. Key Executives
13.5.3. Product & Services
13.6. ASICS Corporation
13.6.1. Business Overview
13.6.2. Key Executives
13.6.3. Product & Services
13.7. Azumio Inc.
13.7.1. Business Overview
13.7.2. Key Executives
13.7.3. Product & Services
13.8. Daily Workout Apps, LLC
13.8.1. Business Overview
13.8.2. Key Executives
13.8.3. Product & Services
13.9. Fooducate Ltd.
13.9.1. Business Overview
13.9.2. Key Executives
13.9.3. Product & Services
13.10. Freeletics GmbH
13.10.1. Business Overview
13.10.2. Key Executives
13.10.3. Product & Services
13.11. Garmin Ltd.
13.11.1. Business Overview
13.11.2. Key Executives
13.11.3. Product & Services
13.12. Google LLC by Alphabet Inc.
13.12.1. Business Overview
13.12.2. Key Executives
13.12.3. Product & Services
13.13. HealthifyMe Wellness Private Limited
13.13.1. Business Overview
13.13.2. Key Executives
13.13.3. Product & Services
13.14. Jefit, Inc.
13.14.1. Business Overview
13.14.2. Key Executives
13.14.3. Product & Services
13.15. Lenovo Group Limited
13.15.1. Business Overview
13.15.2. Key Executives
13.15.3. Product & Services
13.16. MyFitnessPal, Inc.
13.16.1. Business Overview
13.16.2. Key Executives
13.16.3. Product & Services
13.17. Nike Inc.
13.17.1. Business Overview
13.17.2. Key Executives
13.17.3. Product & Services
13.18. Noom, Inc.
13.18.1. Business Overview
13.18.2. Key Executives
13.18.3. Product & Services
13.19. Polar Electro Oy
13.19.1. Business Overview
13.19.2. Key Executives
13.19.3. Product & Services
13.20. Samsung Electronics Co., Ltd.
13.20.1. Business Overview
13.20.2. Key Executives
13.20.3. Product & Services
13.21. TomTom N.V.
13.21.1. Business Overview
13.21.2. Key Executives
13.21.3. Product & Services
13.22. Wahoo Fitness LLC
13.22.1. Business Overview
13.22.2. Key Executives
13.22.3. Product & Services

14. Appendix
14.1. Discussion Guide
14.2. License & Pricing