▶ 調査レポート

OTT(Over the Top)サービスの世界市場分析・規模・シェア・成長・動向・予測:ビジネスモデル別(プレミアム・サブスクリプション、アドウェア、電子商取引)、用途別(通信、電子サービス、メディアコンテンツ、クラウドサービス)、最終用途別(パーソナル用途、コマーシャル用途)

• 英文タイトル:Over the Top (OTT) Services Market (Business Model - Premium and Subscriptions, Adware, and E-commerce; Application - Communication, E-Services, Media Content (Audio/Video, Gaming, and Web Content), and Cloud Services); End Use - Personal and Commercial (Healthcare, Media and Entertainment, IT, E-commerce, and Education)) - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2017 - 2025

Transparency Market Researchが調査・発行した産業分析レポートです。OTT(Over the Top)サービスの世界市場分析・規模・シェア・成長・動向・予測:ビジネスモデル別(プレミアム・サブスクリプション、アドウェア、電子商取引)、用途別(通信、電子サービス、メディアコンテンツ、クラウドサービス)、最終用途別(パーソナル用途、コマーシャル用途) / Over the Top (OTT) Services Market (Business Model - Premium and Subscriptions, Adware, and E-commerce; Application - Communication, E-Services, Media Content (Audio/Video, Gaming, and Web Content), and Cloud Services); End Use - Personal and Commercial (Healthcare, Media and Entertainment, IT, E-commerce, and Education)) - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2017 - 2025 / TPM-B05062資料のイメージです。• レポートコード:TPM-B05062
• 出版社/出版日:Transparency Market Research / 2018年4月27日
• レポート形態:英文、PDF、207ページ
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レポート概要
本資料は、OTT(Over the Top)サービスの世界市場について調べ、OTT(Over the Top)サービスの世界規模、市場動向、市場環境、ビジネスモデル別(プレミアム・サブスクリプション、アドウェア、電子商取引)分析、用途別(通信、電子サービス、メディアコンテンツ、クラウドサービス)分析、最終用途別(パーソナル用途、コマーシャル用途)分析、アメリカ市場規模、ヨーロッパ市場規模、アジア市場規模、日本市場規模、中国市場規模、関連企業情報などをまとめた調査レポートです。
・序文・調査範囲・調査手法
・エグゼクティブサマリー
・OTT(Over the Top)サービスの世界市場動向
・OTT(Over the Top)サービスの世界市場環境
・OTT(Over the Top)サービスの世界市場規模
・OTT(Over the Top)サービスの世界市場規模:ビジネスモデル別(プレミアム・サブスクリプション、アドウェア、電子商取引)
・OTT(Over the Top)サービスの世界市場規模:用途別(通信、電子サービス、メディアコンテンツ、クラウドサービス)
・OTT(Over the Top)サービスの世界市場規模:最終用途別(パーソナル用途、コマーシャル用途)
・OTT(Over the Top)サービスの世界市場:地域別市場規模・分析
・OTT(Over the Top)サービスの北米市場規模・予測
・OTT(Over the Top)サービスのアメリカ市場規模・予測
・OTT(Over the Top)サービスのヨーロッパ市場規模・予測
・OTT(Over the Top)サービスのアジア市場規模・予測
・OTT(Over the Top)サービスの日本市場規模・予測
・OTT(Over the Top)サービスの中国市場規模・予測
・OTT(Over the Top)サービスの中東市場規模・予測
・OTT(Over the Top)サービスのアフリカ市場規模・予測
・競争状況・関連企業情報

Global OTT Services Market – Overview

OTT services are delivered over internet service provider’s channel, however they have no involvement of any sort in planning or provisioning the service. As these services are directly offered to consumers ‘over the top’ of internet service provider’s network, they are called as over the top services. Smartphone penetration and affordable high speed mobile internet packages are the major drivers for the OTT service market. The compatibility of the smart devices with these OTT services have made it possible to access them from anywhere and at any time. The report covers all the key developments and technologies that plays a significant role in OTT services market progress during that period. The study provides a complete perspective on the OTT services market’s growth during the forecast period in terms of revenue (in US$ Bn), across different geographies including North America, Asia Pacific, Europe, South America, and Middle East & Africa (MEA).

The market overview of the report determines the major market trends and the developments in the recent years. It also includes the drivers, restraints, and opportunities that encourage the current position and future prospects of the OTT market. Service and segment definitions help in understanding different types of OTT services which are incorporated in the report. A market attractiveness analysis has also been offered for every geographic region in the report to give an in-depth analysis of the competitive scenario of the global OTT services market. In addition, the report provides a synopsis of the various strategies of key players present in the market.

Global OTT Services Market: Segmentations

The report segments the global OTT services market on the basis of business model such as premium and subscriptions, adware and e-commerce. By application, the market has been classified into communication, e-services, media content, and cloud services. The media content is further classifies into audio/video, gaming and web content. By End-use Vertical, the market is segmented into personal and commercial. The commercial segment is further sub segmented into healthcare, IT, ecommerce, education, media and entertainment and others that includes Manufacturing, Energy and Transportation. Thus, the report provides in-depth cross-segment analysis of the OTT services market and organizes it into several levels, thus providing valuable insights at the micro and macro levels.

Global OTT Services Market: Research Methodology

The OTT services market estimates are the outcome of our thorough secondary research and in-house expert panel reviews. These market calculations have been evaluated by taking into account the effect of several political, technological, economic, legal and social factors besides the current market dynamics disturbing the OTT services market’s development. On the basis of country, North American market is divided into the U.S., Canada and Rest of North America. Similarly, Asia Pacific has been segmented into China, Japan, and Rest of Asia Pacific. Europe market is divided into U.K., Germany, France, and Rest of Europe. South American region comprises of Brazil and Rest of South America. Similarly, Middle East and Africa has been segmented into GCC countries, South Africa and Rest of Middle East and Africa. This report provides regional key trends and key findings for the OTT services in the particular geographies. Also, the report provides insights related to the policies and regulations according to the various geographical regions mentioned above. Additionally, Porter’s Five Forces analysis describes the aspects that are affecting the OTT services market at present.

Companies Profiled in Business Report

Facebook, Inc., Twitter Inc., LinkedIn Corporation, Netflix, Inc., Google, Inc., Skype (Microsoft Corporation),Amazon Inc., Apple, Inc., Rakuten, Inc., Evernote Corporation, Dropbox, Inc., Hulu, LLC. Electronic Instruments Co., Ltd are some of the major players in the global OTT services market that has been described in this study. Information such as financials, business strategies, SWOT analysis, recent developments, and other such strategic information relating to these companies have been accordingly provided as a portion of company profiling.

Segmentations of the OTT Services market:

By Business Model

Premium and Subscriptions
Adware
E-commerce
By Application

Communication
E-Services
Media Content
Audio/Video
Gaming
Web Content
Cloud services
By End Use

Personal
Commercial
Healthcare
Media and Entertainment
Ecommerce
IT
Education
Others (Manufacturing, Energy and Transportation)
By Geography

North America
U.S.
Canada
Rest of North America
Europe
U.K.
Germany
France
Rest of Europe
Asia Pacific
China
Japan
Rest of Asia Pacific
Middle East and Africa (MEA)
GCC Countries
South Africa
Rest of MEA
South America
Brazil
Rest of South America

レポート目次

1. Preface
1.1. Market Definition and Scope
1.2. Market Segmentation
1.3. Key Research Objectives
1.4. Research Highlights

2. Assumptions and Research Methodology

3. Executive Summary: Global Over The Top (OTT) Services Market

4. Market Overview
4.1. Introduction
4.1.1. Definitions
4.1.2. Industry Evolution / Developments
4.2. Global OTT Services Market Overview
4.3. Key Market Indicators
4.4. Market Dynamics
4.4.1. Drivers
4.4.2. Restraints
4.4.3. Opportunity
4.5. Global OTT Services Market Analysis and Forecasts, 2015 – 2025
4.5.1. Market Revenue Projections (US$ Bn)
4.6. Porter’s Five Force Analysis
4.7. Ecosystem Analysis
4.8. Market Outlook

5. Global OTT Services Market Analysis and Forecasts, By Business Model
5.1. Introduction & Definition
5.2. Key Findings / Developments
5.3. Key Trends
5.4. Market Size (US$ Bn) Forecast By Business Model 2015 – 2025 (US$ Bn)
5.4.1. Premium and Subscriptions
5.4.2. Adware
5.4.3. E-commerce
5.5. Business Model Comparison Matrix
5.6. Market Attractiveness By Business Model

6. Global OTT Services Market Analysis and Forecasts, By Application
6.1. Introduction & Definition
6.2. Key Findings / Developments
6.3. Key Trends
6.4. Market Size (US$ Bn) Forecast By Application 2015 – 2025 (US$ Bn)
6.4.1. Communication
6.4.2. E-Services
6.4.3. Media Content
6.4.3.1. Audio/Video
6.4.3.2. Gaming
6.4.3.3. Web Content
6.4.4. Cloud Services
6.5. Application Comparison Matrix
6.6. Market Attractiveness By Application

7. Global OTT Services Market Analysis and Forecasts, By End-use Vertical
7.1. Introduction & Definition
7.2. Key Findings / Developments
7.3. Key Trends
7.4. Market Size (US$ Bn) Forecast By End-use Vertical, 2015 – 2025 (US$ Bn)
7.4.1. Personal
7.4.2. Commercial
7.4.2.1. Healthcare
7.4.2.2. Media and Entertainment
7.4.2.3. Ecommerce
7.4.2.4. IT
7.4.2.5. Education
7.4.2.6. Others (Manufacturing, Energy and Transportation)
7.5. End-use Vertical Comparison Matrix
7.6. Market Attractiveness By End-use Vertical

8. Global OTT Services Market Analysis and Forecasts, By Region
8.1. Key Findings
8.2. Market Size (US$ Bn) Forecast By Region, 2015 – 2025 (US$ Bn)
8.2.1. North America
8.2.2. Europe
8.2.3. Asia Pacific
8.2.4. Middle East and Africa
8.2.5. South America
8.3. Market Attractiveness By Country/Region

9. North America OTT Services Market Analysis and Forecast
9.1. Key Findings
9.2. Key Trends
9.3. Market Size (US$ Bn) Forecast By Business Model, 2015 – 2025 (US$ Bn)
9.3.1. Premium and Subscriptions
9.3.2. Adware
9.3.3. E-commerce
9.4. Market Size (US$ Bn) Forecast By Application 2015 – 2025 (US$ Bn)
9.4.1. Communication
9.4.2. E-Services
9.4.3. Media Content
9.4.3.1. Audio/Video
9.4.3.2. Gaming
9.4.3.3. Web Content
9.4.4. Cloud Services
9.5. Market Size (US$ Bn) Forecast By End-use Vertical, 2015 – 2025 (US$ Bn)
9.5.1. Personal
9.5.2. Commercial
9.5.2.1. Healthcare
9.5.2.2. Media and Entertainment
9.5.2.3. Ecommerce
9.5.2.4. IT
9.5.2.5. Education
9.5.2.6. Others (Manufacturing, Energy and Transportation)
9.6. Market Size (US$ Bn) Forecast By Country, 2015 – 2025 (US$ Bn)
9.6.1. The U.S.
9.6.2. Canada
9.6.3. Rest of North America
9.7. Market Attractiveness Analysis
9.7.1. By Country
9.7.2. By Business Model
9.7.3. By Application
9.7.4. By End-use Vertical

10. Europe OTT Services Market Analysis and Forecast
10.1. Key Findings
10.2. Key Trends
10.3. Market Size (US$ Bn) Forecast By Business Model, 2015 – 2025 (US$ Bn)
10.3.1. Premium and Subscriptions
10.3.2. Adware
10.3.3. E-commerce
10.4. Market Size (US$ Bn) Forecast By Application 2015 – 2025 (US$ Bn)
10.4.1. Communication
10.4.2. E-Services
10.4.3. Media Content
10.4.3.1. Audio/Video
10.4.3.2. Gaming
10.4.3.3. Web Content
10.4.4. Cloud Services
10.5. Market Size (US$ Bn) Forecast By End-use Vertical, 2015 – 2025 (US$ Bn)
10.5.1. Personal
10.5.2. Commercial
10.5.2.1. Healthcare
10.5.2.2. Media and Entertainment
10.5.2.3. IT
10.5.2.4. Education
10.5.2.5. Others (Manufacturing, Energy and Transportation)
10.6. Market Size (US$ Bn) Forecast By Country, 2015 – 2025 (US$ Bn)
10.6.1. Germany
10.6.2. France
10.6.3. The U.K.
10.6.4. Rest of Europe
10.7. Market Attractiveness Analysis
10.7.1. By Country
10.7.2. By Business Model
10.7.3. By Application
10.7.4. By End-use Vertical

11. Asia Pacific OTT Services Market Analysis and Forecast
11.1. Key Findings
11.2. Key Trends
11.3. Market Size (US$ Bn) Forecast By Business Model, 2015 – 2025 (US$ Bn)
11.3.1. Premium and Subscriptions
11.3.2. Adware
11.3.3. E-commerce
11.4. Market Size (US$ Bn) Forecast By Application 2015 – 2025 (US$ Bn)
11.4.1. Communication
11.4.2. E-Services
11.4.3. Media Content
11.4.3.1. Audio/Video
11.4.3.2. Gaming
11.4.3.3. Web Content
11.4.4. Cloud Services
11.5. Market Size (US$ Bn) Forecast By End-use Vertical, 2015 – 2025 (US$ Bn)
11.5.1. Personal
11.5.2. Commercial
11.5.2.1. Healthcare
11.5.2.2. Media and Entertainment
11.5.2.3. Ecommerce
11.5.2.4. IT
11.5.2.5. Education
11.5.2.6. Others (Manufacturing, Energy and Transportation)
11.6. Market Size (US$ Bn) Forecast By Country, 2015 – 2025 (US$ Bn)
11.6.1. China
11.6.2. Japan
11.6.3. Rest of Asia Pacific
11.7. Market Attractiveness Analysis
11.7.1. By Country
11.7.2. By Business Model
11.7.3. By Application
11.7.4. By End-use Vertical

12. Middle East and Africa OTT Services Market Analysis and Forecast
12.1. Key Findings
12.2. Key Trends
12.3. Market Size (US$ Bn) Forecast By Business Model, 2015 – 2025 (US$ Bn)
12.3.1. Premium and Subscriptions
12.3.2. Adware
12.3.3. E-commerce
12.4. Market Size (US$ Bn) Forecast By Application 2015 – 2025 (US$ Bn)
12.4.1. Communication
12.4.2. E-Services
12.4.3. Media Content
12.4.3.1. Audio/Video
12.4.3.2. Gaming
12.4.3.3. Web Content
12.4.4. Cloud Services
12.5. Market Size (US$ Bn) Forecast By End-use Vertical, 2015 – 2025 (US$ Bn)
12.5.1. Personal
12.5.2. Commercial
12.5.2.1. Healthcare
12.5.2.2. Media and Entertainment
12.5.2.3. Ecommerce
12.5.2.4. IT
12.5.2.5. Education
12.5.2.6. Others (Manufacturing, Energy and Transportation)
12.6. Market Size (US$ Bn) Forecast By Country, 2015 – 2025 (US$ Bn)
12.6.1. GCC
12.6.2. South Africa
12.6.3. Rest of MEA
12.7. Market Attractiveness Analysis
12.7.1. By Country
12.7.2. By Business Model
12.7.3. By Application
12.7.4. By End-use Vertical

13. South America OTT Services Market Analysis and Forecast
13.1. Key Findings
13.2. Key Trends
13.3. Market Size (US$ Bn) Forecast By Business Model, 2015 – 2025 (US$ Bn)
13.3.1. Premium and Subscriptions
13.3.2. Adware
13.3.3. E-commerce
13.4. Market Size (US$ Bn) Forecast By Application 2015 – 2025 (US$ Bn)
13.4.1. Communication
13.4.2. E-Services
13.4.3. Media Content
13.4.3.1. Audio/Video
13.4.3.2. Gaming
13.4.3.3. Web Content
13.4.4. Cloud Services
13.5. Market Size (US$ Bn) Forecast By End-use Vertical, 2015 – 2025 (US$ Bn)
13.5.1. Personal
13.5.2. Commercial
13.5.2.1. Healthcare
13.5.2.2. Media and Entertainment
13.5.2.3. Ecommerce
13.5.2.4. IT
13.5.2.5. Education
13.5.2.6. Others (Manufacturing, Energy and Transportation)
13.6. Market Size (US$ Bn) Forecast By Country, 2015 – 2025 (US$ Bn)
13.6.1. Brazil
13.6.2. Rest of South America
13.7. Market Attractiveness Analysis
13.7.1. By Country
13.7.2. By Business Model
13.7.3. By Application
13.7.4. By End-use Vertical

14. Competition Landscape
14.1. Market Player – Competition Matrix (By Tier and Size of Companies)
14.2. Market Share Analysis By Company (2016)
14.3. Company Profiles (Details – Overview, Financials, Recent Developments, Strategy)
14.3.1. Players
14.3.1.1. Facebook, Inc.
14.3.1.1.1. Company Details (HQ, Foundation Year, Revenue, Employee Strength)
14.3.1.1.2. Company Description
14.3.1.1.3. SWOT Analysis
14.3.1.1.4. Strategic Overview
14.3.1.2. Twitter Inc.
14.3.1.2.1. Company Details (HQ, Foundation Year, Revenue, Employee Strength)
14.3.1.2.2. Company Description
14.3.1.2.3. SWOT Analysis
14.3.1.2.4. Strategic Overview
14.3.1.3. LinkedIn Corp.
14.3.1.3.1. Company Details (HQ, Foundation Year, Revenue, Employee Strength)
14.3.1.3.2. Company Description
14.3.1.3.3. SWOT Analysis
14.3.1.3.4. Strategic Overview
14.3.1.4. Netflix, Inc.
14.3.1.4.1. Company Details (HQ, Foundation Year, Revenue, Employee Strength)
14.3.1.4.2. Company Description
14.3.1.4.3. SWOT Analysis
14.3.1.4.4. Strategic Overview
14.3.1.5. Google, Inc.
14.3.1.5.1. Company Details (HQ, Foundation Year, Revenue, Employee Strength)
14.3.1.5.2. Company Description
14.3.1.5.3. SWOT Analysis
14.3.1.5.4. Strategic Overview
14.3.1.6. Skype (Microsoft Corporation)
14.3.1.6.1. Company Details (HQ, Foundation Year, Revenue, Employee Strength)
14.3.1.6.2. Company Description
14.3.1.6.3. SWOT Analysis
14.3.1.6.4. Strategic Overview
14.3.1.7. Amazon Inc.
14.3.1.7.1. Company Details (HQ, Foundation Year, Revenue, Employee Strength)
14.3.1.7.2. Company Description
14.3.1.7.3. SWOT Analysis
14.3.1.7.4. Strategic Overview
14.3.1.8. Apple, Inc.
14.3.1.8.1. Company Details (HQ, Foundation Year, Revenue, Employee Strength)
14.3.1.8.2. Company Description
14.3.1.8.3. SWOT Analysis
14.3.1.8.4. Strategic Overview
14.3.1.9. Rakuten, Inc.
14.3.1.9.1. Company Details (HQ, Foundation Year, Revenue, Employee Strength)
14.3.1.9.2. Company Description
14.3.1.9.3. SWOT Analysis
14.3.1.9.4. Strategic Overview
14.3.1.10. Evernote Corporation
14.3.1.10.1. Company Details (HQ, Foundation Year, Revenue, Employee Strength)
14.3.1.10.2. Company Description
14.3.1.10.3. SWOT Analysis
14.3.1.10.4. Strategic Overview
14.3.1.11. Dropbox, Inc.
14.3.1.11.1. Company Details (HQ, Foundation Year, Revenue, Employee Strength)
14.3.1.11.2. Company Description
14.3.1.11.3. SWOT Analysis
14.3.1.11.4. Strategic Overview
14.3.1.12. Hulu, LLC
14.3.1.12.1. Company Details (HQ, Foundation Year, Revenue, Employee Strength)
14.3.1.12.2. Company Description
14.3.1.12.3. SWOT Analysis
14.3.1.12.4. Strategic Overview

15. Key Takeaways

List of Tables

Table 1: Global OTT Market Forecast, By Business Model, 2015–2025 (US$ Bn)
Table 2: Global OTT Market Forecast, By Application, 2015–2025 (US$ Bn)
Table 3: Global OTT Market Forecast, By Media Content, 2015–2025 (US$ Bn)
Table 4: Global OTT Market Forecast, By End-use Vertical, 2015–2025 (US$ Bn)
Table 5: Global OTT Market Forecast, By Commercial, 2015–2025 (US$ Bn)
Table 6: Global OTT Market Forecast, By Region, 2015–2025 (US$ Bn)
Table 7: North America OTT Market Forecast, By Business Model, 2015–2025 (US$ Bn)
Table 8: North America OTT Market Forecast, By Application, 2015–2025 (US$ Bn)
Table 9: North America VR Market Forecast, By Media Content, 2015–2025 (US$ Bn)
Table 10: North America OTT Market Forecast, By End-use Vertical, 2015–2025 (US$ Bn)
Table 11: North America OTT Market Forecast, By Commercial, 2015–2025 (US$ Bn)
Table 12: North America OTT Market Forecast, By Country, 2015–2025 (US$ Bn)
Table 13: Europe OTT Market Forecast, By Business Model, 2015–2025 (US$ Bn)
Table 14: Europe OTT Market Forecast, By Application, 2015–2025 (US$ Bn)
Table 15: Europe VR Market Forecast, By Media Content, 2015–2025 (US$ Bn)
Table 16: Europe OTT Market Forecast, By End-use Vertical, 2015–2025 (US$ Bn)
Table 17: Europe OTT Market Forecast, By Commercial, 2015–2025 (US$ Bn)
Table 18: Europe OTT Market Forecast, By Country, 2015–2025 (US$ Bn)
Table 19: APAC OTT Market Forecast, By Business Model, 2015–2025 (US$ Bn)
Table 20: APAC OTT Market Forecast, By Application, 2015–2025 (US$ Bn)
Table 21: APAC VR Market Forecast, By Media Content, 2015–2025 (US$ Bn)
Table 22: APAC OTT Market Forecast, By End-use Vertical, 2015–2025 (US$ Bn)
Table 23: APAC OTT Market Forecast, By Commercial, 2015–2025 (US$ Bn)
Table 24: APAC OTT Market Forecast, By Country, 2015–2025 (US$ Bn)
Table 25: MEA OTT Market Forecast, By Business Model, 2015–2025 (US$ Bn)
Table 26: MEA OTT Market Forecast, By Application, 2015–2025 (US$ Bn)
Table 27: MEA VR Market Forecast, By Media Content, 2015–2025 (US$ Bn)
Table 28: MEA OTT Market Forecast, By End-use Vertical, 2015–2025 (US$ Bn)
Table 29: MEA OTT Market Forecast, By Commercial, 2015–2025 (US$ Bn)
Table 30: MEA OTT Market Forecast, By Country, 2015–2025 (US$ Bn)
Table 31: South America OTT Market Forecast, By Business Model, 2015–2025 (US$ Bn)
Table 32: South America OTT Market Forecast, By Application, 2015–2025 (US$ Bn)
Table 33: South America VR Market Forecast, By Media Content, 2015–2025 (US$ Bn)
Table 34: South America OTT Market Forecast, By End-use Vertical, 2015–2025 (US$ Bn)
Table 35: South America OTT Market Forecast, By Commercial, 2015–2025 (US$ Bn)
Table 36: South America OTT Market Forecast, By Country, 2015–2025 (US$ Bn)