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レポート概要
| 当調査レポートでは、クスクスの世界市場について調査・分析し、調査手法、市場概要、製品種類別（モロッコクスクス、イスラエルクスクス（パールクスクス）、レバノンクスクス））分析、原材料別（100％デュラム小麦セモリナ、100％小麦、ミックス（デュラム小麦セモリナ＆小麦）、100％トウモロコシ、100％大麦、100％米、マルチグレイン）分析、流通チャンネル別（スーパー/ハイパーマーケット、コンビニ、オンラインストア、その他）分析、地域別分析、企業概要などを含め次の構成でお届け致します。 ・イントロダクション ・調査手法 ・市場概要 ・クスクスの世界市場：製品種類別（モロッコクスクス、イスラエルクスクス（パールクスクス）、レバノンクスクス）） ・クスクスの世界市場：原材料別（100％デュラム小麦セモリナ、100％小麦、ミックス（デュラム小麦セモリナ＆小麦）、100％トウモロコシ、100％大麦、100％米、マルチグレイン） ・クスクスの世界市場：流通チャンネル別（スーパー/ハイパーマーケット、コンビニ、オンラインストア、その他） ・クスクスの世界市場：地域別 ・企業概要 |
Global couscous market was valued at USD 1,705.9 million in 2018, growing at a CAGR of 6.7% during the forecast period of 2019–2026.
Couscous is made from a mix of semolina, wheat flour, and other ingredients. Moroccan, Jerusalem, Lebanese, and Israeli couscous are some of leading types. It can be consumed as salad and side dish. Nowadays, it is also available in traditional, canned, frozen, and microwaveable forms, which is mainly served at canteens, restaurants, cafes, markets, and catered events. With the increasing awareness among health-conscious population, people have started using the product for weight loss due to its low caloric value and high dietary fiber and protein content. According to the World Health Organization (WHO), more than 1.9 billion adults (39%) were overweight and 650 million (13%) were obese. Increasing diet conscious population, growing obesity, changing lifestyle, and rising prevalence of lifestyle associated diseases are fueling the demand further.
Introduction of Flavored Organic Couscous Products
Organic couscous is prepared by using organic raw material including organic cereals. Organic raw material is cultivated in a preserved environment without use of pesticides or insecticides. Demand for organic cereals is increasing year over year which has significantly increased the demand for organic couscous in the last few years. Organic sales were up by 6.5% in 2018 as compared to 2017 in the U.K. Rise in the spending power among people is directly linked to the consumer’s willingness to pay for the organic couscous which in turn has increased the demand for organic couscous in the market. Surge in the awareness among people regarding organic couscous is increasingly considering organic couscous synonymous with better health which has positively influenced the organic couscous demand.
Segmental Insights
For a better understanding of the global couscous market, we have segmented the market by product type, raw material and distribution channel.
By product type, the market is segmented into moroccan couscous, israeli couscous (pearl couscous), and lebanese couscous. Moroccan Couscous is accounting for the largest share, capturing 65% of the total market. Moroccan couscous is a cereal-based product made from durum wheat or other cereals such as pearl millet, corn, soft wheat semolina, and rice flour. Increasing influence of western food has increased the consumption of couscous pasta and noodles in the last few years. Couscous has gain significant attention of consumers as it is easy to cook and affordable food options. Major importers of Moroccan couscous are the U.S., Canada, Brazil, France, the U.K, the Netherlands, Spain, Italy, Russia, Australia, and Japan.
Regional Insights
Global couscous market by Americas, Asia Pacific, Europe, and the Middle East and Africa.
Europe is dominating the market in the forecast period. This can be attributed to European consumers are paying significant attention to healthy diets and dietary issues. This has led the demand for various health foods such as healthy snacks, superfoods, raw foods, vegan products, functional foods, and gluten-free products. Couscous served with salad is one of the top three favorite national dishes in the region. In addition, it is included as a primary segment in Europe’s food-based dietary guidelines, which recommend intake of couscous in the everyday meal. This is giving further impetus to the overall demand. In addition, major players have included a range of organic products in their product portfolio. Therefore, European Commission has enforced food safety policies to ensure human health and food safety. EU country appoints control bodies or authorities to inspect operators in the organic food chain.
North America is the second leading region of couscous market. North American people are using couscous in making pasta. The consumption of couscous is on the rise. Considering this growth, manufacturers have launched extensive range new products such as organic, gluten-free, flavored, and instant couscous to the market. In the U.S., the demand for organic couscous is gaining popularity among the health-conscious population and manufacturers are trying to address it. However, they are required to get product approval from the U.S. Department of Agriculture. The organization provides organic standards to describe the specific requirements, which is further verified by a USDA-accredited certifying agent before the product Labeled USDA organic. These organic standards are comprehended in the Organic Food Production Act, USDA organic regulations, and the National Organic Program Handbook.
Middle East & Africa Couscous market to witness exponential growth in the coming years as result of improving healthcare facilities and rising number of teenage mothers. Additionally, growing urbanization, improving healthcare infrastructure, and high disposable income in the Middle East countries such as the UAE, Saudi Arabia, and Kuwait to boost the market growth. In Africa, the prevalence of preterm birth is higher than the Middle East countries on account of teenage pregnancy, poor healthcare infrastructure, and a smaller number of health checkups during pregnancy. However, the University of California has taken initiates to reduce the preterm birth in East Africa by providing better healthcare facilities to mother and newborn during pregnancy.
Key Players
Some of the prominent players in the market are Bia S.p.A, Usdurum, Near East (Golden Grain Company), DARI, Belazu Ingredient Company, Wolfys, Ainsley Harriott (Symingtons Ltd), Roland Foods, LLC, Casbah Natural Foods (Hain Celestial Group) and PANZANI (Ebro Foods S.A.)
TABLE OF CONTENTS
1 Introduction
1.1 Market Definition
1.2 Market Scope
2 Research Methodology
2.1 Primary Research
2.2 Research Methodology
2.3 Assumptions & Exclusions
2.4 Secondary Data Sources
3 Market Overview
3.1 Report Segmentation & Scope
3.2 Value Chain Analysis: Couscous Market
3.3 Key Market Trends
3.3.1 Drivers
3.3.2 Restraints
3.3.3 Opportunities
3.4 Porter’s Five Forces Analysis
3.4.1 Bargaining Power of Suppliers
3.4.2 Bargaining Power of Buyers
3.4.3 Threat of Substitution
3.4.4 Threat of New Entrants
3.4.5 Competitive Rivalry
3.5 Market Share Analysis
3.6 Product Mapping
3.7 Import-Export Analysis
3.8 Pricing Analysis
4 Product Type Overview
4.1 Introduction
4.1.1 Market Size & Forecast
4.2 Moroccan Couscous
4.3 Israeli Couscous (Pearl Couscous)
4.4 Lebanese Couscous
5 Raw Material Overview
5.1 Introduction
5.1.1 Market Size & Forecast
5.2 100% Durum Wheat Semolina
5.3 100% Wheat
5.4 Mix (Durum Wheat Semolina & Wheat)
5.5 100% Maize
5.6 100% Barley
5.7 100% Rice
5.8 Multigrain
6 Distribution Channel Overview
6.1 Introduction
6.1.1 Market Size & Forecast
6.2 Supermarket/Hypermarket
6.3 Convenience Stores
6.4 Online Stores
6.5 Others
7 Regional Overview
7.1 Introduction
7.1.1 Market Size & Forecast
7.2 America
7.2.1 North America
7.2.1.1 U.S.
7.2.1.1.1 By Product Type
7.2.1.1.2 By Raw Material
7.2.1.1.3 By Distribution Channel
7.2.1.2 Canada
7.2.1.2.1 By Product Type
7.2.1.2.2 By Raw Material
7.2.1.2.3 By Distribution Channel
7.2.1.3 Mexico
7.2.1.3.1 By Product Type
7.2.1.3.2 By Raw Material
7.2.1.3.3 By Distribution Channel
7.2.2 South America
7.2.2.1 By Product Type
7.2.2.2 By Raw Material
7.2.2.3 By Distribution Channel
7.3 Europe
7.3.1 Market Size & Forecast (Value)
7.3.2 Western Europe
7.3.2.1 Germany
7.3.2.1.1 By Product Type
7.3.2.1.2 By Raw Material
7.3.2.1.3 By Distribution Channel
7.3.2.2 France
7.3.2.2.1 By Product Type
7.3.2.2.2 By Raw Material
7.3.2.2.3 By Distribution Channel
7.3.2.3 U.K.
7.3.2.3.1 By Product Type
7.3.2.3.2 By Raw Material
7.3.2.3.3 By Distribution Channel
7.3.2.4 Italy
7.3.2.4.1 By Product Type
7.3.2.4.2 By Raw Material
7.3.2.4.3 By Distribution Channel
7.3.2.5 Spain
7.3.2.5.1 By Product Type
7.3.2.5.2 By Raw Material
7.3.2.5.3 By Distribution Channel
7.3.2.6 Rest of Western Europe
7.3.2.6.1 By Product Type
7.3.2.6.2 By Raw Material
7.3.2.6.3 By Distribution Channel
7.3.3 Eastern Europe
7.4 Asia Pacific
7.4.1 Market Size & Forecast (Value)
7.4.2 China
7.4.2.1 By Product Type
7.4.2.2 By Raw Material
7.4.2.3 By Distribution Channel
7.4.3 India
7.4.3.1 By Product Type
7.4.3.2 By Raw Material
7.4.3.3 By Distribution Channel
7.4.4 Japan
7.4.4.1 By Product Type
7.4.4.2 By Raw Material
7.4.4.3 By Distribution Channel
7.4.5 South Korea
7.4.5.1 By Product Type
7.4.5.2 By Raw Material
7.4.5.3 By Distribution Channel
7.4.6 Australia
7.4.6.1 By Product Type
7.4.6.2 By Raw Material
7.4.6.3 By Distribution Channel
7.4.7 Rest of Asia-Pacific
7.4.7.1 By Product Type
7.4.7.2 By Raw Material
7.4.7.3 By Distribution Channel
7.5 Middle East
7.5.1 Market Size & Forecast (Value)
7.5.2 The Middle East
7.5.2.1 UAE
7.5.2.2.1 By Product Type
7.5.2.2.2 By Raw Material
7.5.2.2.3 By Distribution Channel
7.5.2.2 Qatar
7.5.2.2.1 By Product Type
7.5.2.2.2 By Raw Material
7.5.2.2.3 By Distribution Channel
7.5.2.3 Rest of Middle East
7.5.2.3.1 By Product Type
7.5.2.3 2 By Raw Material
7.5.2.3 3 By Distribution Channel
7.6 Africa
7.6.1 Market Size & Forecast (Value)
7.6.2 South Africa
7.6.2.1 South Africa
7.6.2.1.1 By Product Type
7.6.2.1.2 By Raw Material
7.6.2.1.3 By Distribution Channel
7.6.2.2 Ghana
7.6.2.2.1 By Product Type
7.6.2.2.2 By Raw Material
7.6.2.2.3 By Distribution Channel
7.6.2.3 Nigeria
7.6.2.3.1 By Product Type
7.6.2.3.2 By Raw Material
7.6.2.3.3 By Distribution Channel
7.6.2.4 Rest of Africa
7.6.2.4.1 By Product Type
7.6.2.4 2 By Raw Material
7.6.2.4.3 By Distribution Channel
8. Company Profile
8.1 Bia S.p.A.
8.1.1 Company Overview
8.1.2 Financial Performance
8.1.3 Recent Developments
8.1.4 Product Portfolio
8.2 Usdurum
8.2.1 Company Overview
8.2.2 Financial Performance
8.2.3 Recent Developments
8.2.4 Product Portfolio
8.3 Near East (Golden Grain Company)
8.3.1 Company Overview
8.3.2 Financial Performance
8.3.3 Recent Developments
8.3.4 Product Portfolio
8.4 DARI
8.4.1 Company Overview
8.4.2 Financial Performance
8.4.3 Recent Developments
8.4.4 Product Portfolio
8.5 Belazu Ingredient Company
8.5.1 Company Overview
8.5.2 Financial Performance
8.5.3 Recent Developments
8.5.4 Product Portfolio
8.6 Wolfys
8.6.1 Company Overview
8.6.2 Financial Performance
8.6.3 Recent Developments
8.6.4 Product Portfolio
8.7 Ainsley Harriott (Symingtons Ltd)
8.7.1 Company Overview
8.7.2 Financial Performance
8.7.3 Recent Developments
8.7.4 Product Portfolio
TABLE 1 Couscous Market Share, By Product Type, 2016-2026 ($Million)
TABLE 2 Moroccan Couscous Market Share, By Region, 2016-2026 ($ Million)
TABLE 3 Israeli Couscous Market Share, By Region, 2016-2026, ($ Million)
TABLE 4 Lebanese Couscous Market Share, By Region, 2016-2026, ($ Million)
TABLE 5 Couscous Market Share Value, 2016-2026 ($Million)
TABLE 6 Couscous Market Share, By Region, 2016-2026 ($ Million)
TABLE 7 America Couscous Market Share Value, By Region, 2016-2026 ($Million)
TABLE 8 America Couscous Market Share value, By Product Type, 2016-2026 ($Million)
TABLE 9 America Couscous Market Share value, By Distribution Channel, 2016-2026 ($Million)
TABLE 10 U.S. Couscous Market Share, By Product Type, 2016-2026 ($Million)
TABLE 11 U.S. Couscous Market Share, By Distribution Channel, 2016-2026 ($Million)
TABLE 12 Canada Couscous Market Share, By Product Type, 2016-2026 ($Million)
TABLE 13 Canada Couscous Market Share, By Distribution Channel 2016-2026 ($Million)
TABLE 14 Mexico Couscous Market Share, By Product Type, 2016-2026 ($Million)
TABLE 15 Mexico Couscous Market Share, By Distribution Channel 2016-2026 ($Million)
TABLE 16 South America Couscous Market Share, By Product Type, 2016-2026 ($Million)
TABLE 17 South America Couscous Market Share, By Distribution Channel 2016-2026 ($Million)
TABLE 18 Europe Couscous Market Share Value, By Region, 2016-2026 ($Million)
TABLE 19 Europe Couscous Market Share, By Product Type, 2016-2026 ($Million)
TABLE 20 Europe Couscous Market Share, By Distribution Channel 2016-2026 ($Million)
TABLE 21 Western Europe Couscous Market Share Value, By Country, 2016-2026 ($Million)
TABLE 22 Western Europe Couscous Market Share, By Product Type, 2016-2026 ($Million)
TABLE 23 Western Europe Couscous Market Share, By Distribution Channel 2016-2026 ($Million)
TABLE 24 Germany Couscous Market Share, By Product Type, 2016-2026 ($Million)
TABLE 25 Germany Couscous Market Share, By Distribution Channel 2016-2026 ($Million)
TABLE 26 France Couscous Market Share, By Product Type, 2016-2026 ($Million)
TABLE 27 France Couscous Market Share, By Distribution Channel 2016-2026 ($Million)
TABLE 28 UK Couscous Market Share, By Product Type, 2016-2026 ($Million)
TABLE 29 UK Couscous Market Share, By Distribution Channel 2016-2026 ($Million)
TABLE 30 Italy Couscous Market Share, By Product Type, 2016-2026 ($Million)
TABLE 31 Italy Couscous Market Share, By Distribution Channel 2016-2026 ($Million)
TABLE 32 Spain Couscous Market Share, By Product Type, 2016-2026 ($Million)
TABLE 33 Spain Couscous Market Share, By Distribution Channel, 2016-2026 ($Million)
TABLE 34 Rest of Western Europe Couscous Market Share, By Product Type, 2016-2026 ($Million)
TABLE 35 Rest of Western Europe Couscous Market Share, By Distribution Channel, 2016-2026 ($Million)
TABLE 36 Eastern Europe Couscous Market Share, By Product Type, 2016-2026 ($Million)
TABLE 37 Eastern Europe Couscous Market Share, By Distribution Channel 2016-2026 ($Million)
TABLE 38 Asia-Pacific Couscous Market Share, By Country, 2016-2026 ($Million)
TABLE 39 Asia-Pacific Couscous Market Share, By Product Type, 2016-2026 ($Million)
TABLE 40 Asia-Pacific Couscous Market Share, By Distribution Channel, 2016-2026 ($Million)
TABLE 41 Japan Couscous Market Share, By Product Type, 2016-2026 ($Million)
TABLE 42 Japan Couscous Market Share, By Distribution Channel, 2016-2026 ($Million)
TABLE 43 China Couscous Market Share, By Product Type, 2016-2026 ($Million)
TABLE 44 China Couscous Market Share, By Distribution Channel, 2016-2026 ($Million)
TABLE 45 Australia Couscous Market Share, By Product Type, 2016-2026 ($Million)
TABLE 46 Australia Couscous Market Share, By Distribution Channel, 2016-2026 ($Million)
TABLE 47 India Couscous Market Share, By Product Type, 2016-2026 ($Million)
TABLE 48 India Couscous Market Share, By Distribution Channel, 2016-2026 ($Million)
TABLE 49 South Korea Couscous Market Share, By Product Type, 2016-2026 ($Million)
TABLE 50 South Korea Couscous Market Share, By Distribution Channel 2016-2026 ($Million)
TABLE 51 Rest of Asia-pacific Couscous Market Share, By Product Type, 2016-2026 ($Million)
TABLE 52 Rest of Asia-pacific Couscous Market Share, By Distribution Channel, 2016-2026 ($Million)
TABLE 53 The Middle East and Africa Couscous Market Share, By Region, 2016-2026 ($Million)
TABLE 54 The Middle East and Africa Couscous Market Share, By Product Type, 2016-2026 ($Million)
TABLE 55 The Middle East and Africa Couscous Market Share, By Distribution Channel, 2016-2026 ($Million)
TABLE 56 The Middle East Couscous Market Share, By Country, 2016-2026 ($Million)
TABLE 57 The Middle East Couscous Market Share, By Product Type, 2016-2026 ($Million)
TABLE 58 The Middle East Couscous Market Share, By Distribution Channel, 2016-2026 ($Million)
TABLE 59 Saudi Arabia Couscous Market Share, By Product Type, 2016-2026 ($Million)
TABLE 60 Saudi Arabia Couscous Market Share, By Distribution Channel, 2016-2026 ($Million)
TABLE 61 UAE Couscous Market Share, By Product Type, 2016-2026 ($Million)
TABLE 62 UAE Couscous Market Share, By Distribution Channel, 2016-2026 ($Million)
TABLE 63 Qatar Couscous Market Share, By Product Type, 2016-2026 ($Million)
TABLE 64 Qatar Couscous Market Share, By Distribution Channel, 2016-2026 ($Million)
TABLE 65 Africa Couscous Market Share, By Country, 2016-2026 ($Million)
TABLE 66 Africa Couscous Market Share, By Product Type, 2016-2026 ($Million)
TABLE 67 Africa Couscous Market Share, By Distribution Channel, 2016-2026 ($Million)
List of Figures
FIGURE 1 Couscous Market Overview
FIGURE 2 Value Chain Analysis
FIGURE 3 Bargaining Power of Suppliers
FIGURE 4 Bargaining Power of Buyers
FIGURE 5 Threat of Substitutes
FIGURE 6 Threat of New Entrants
FIGURE 7 Competitive Rivalry
FIGURE 8 Couscous Market, 2016-2026
FIGURE 9 U.S. Couscous Market Share, 2016-2026 ($Million)
FIGURE 10 Canada Couscous Market Share, 2016-2026 ($Million)
FIGURE 11 Mexico Couscous Market Share, 2016-2026 ($Million)
FIGURE 12 South America Couscous Market Share, 2016-2026 ($Million)
FIGURE 13 Western Europe Couscous Market Share, 2016-2026 ($Million)
FIGURE 14 Germany Couscous Market Share, 2016-2026 ($Million)
FIGURE 15 France Couscous Market Share, 2016-2026 ($Million)
FIGURE 16 UK Couscous Market Share, 2016-2026 ($Million)
FIGURE 17 Italy Couscous Market Share, 2016-2026 ($Million)
FIGURE 18 Spain Couscous Market Share, 2016-2026 ($Million)
FIGURE 19 Rest of Western Europe Couscous Market Share, 2016-2026 ($Million)
FIGURE 20 Eastern Europe Couscous Market Share, 2016-2026 ($Million)
FIGURE 21 Japan Couscous Market Share, 2016-2026 ($Million)
FIGURE 22 China Couscous Market Share, 2016-2026 ($Million)
FIGURE 23 Australia Couscous Market Share, 2016-2026 ($Million)
FIGURE 24 India Couscous Market Share, 2016-2026 ($Million)
FIGURE 25 South Korea Couscous Market Share, 2016-2026 ($Million)
FIGURE 26 Rest of Asia-pacific Couscous Market Share, 2016-2026 ($Million)
FIGURE 27 The Middle East Couscous Market Share, 2016-2026 ($Million)
FIGURE 28 Saudi Arabia Couscous Market Share, 2016-2026 ($Million)
FIGURE 29 UAE Couscous Market Share, 2016-2026 ($Million)
FIGURE 30 Qatar Couscous Market Share, 2016-2026 ($Million)
FIGURE 31 Rest of The Middle East Couscous Market Share, 2016-2026 ($Million)
FIGURE 32 Africa Couscous Market Share, 2016-2026 ($Million)
FIGURE 33 Bia S.p.A.: Revenue Analysis, ($ million)
FIGURE 34 Bia S.p.A.: Segment Revenue 2018 (%)