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Virtual Fitting Room Market: Overview and Segmentation
A quickly evolving competitive environment, seismic shift toward advanced shopping, and the continuously changing opinions of highly informed customers are leading to a new perception in the retail industry. Fashion retailers are adopting virtual fitting rooms to drastically enhance the online as well as in-store shopping experience and save shopping time of their customers. This report by Transparency Market Research provides insights to how the ecosystem has evolved over the forecast period spanning a term of ten years, viz. from 2016-2026. Right from providing analysis of changing capital investment patterns by retailers on integrating advanced technologies in their stores or implementing new features in their e-commerce websites and apps, the report ensures that a holistic approach for market analysis is adhered to, enabling stakeholders to make informed strategic decisions. The demand estimates of the virtual fitting room market have been broadly analyzed by segmenting it on the basis of end-users, which includes e-commerce and physical store. Physical store is further bifurcated into Apparel, jewelry & watches, eyewear, and others (shoes, cosmetics).
Based on component, the market has been segmented into hardware, software, and services. Hardware segment is further categorized into prefabricated and customized. Of these, customized hardware segment has been further segregated into smart mirrors, screen/display, and others (sensors, etc.). Software segment is categorized into firmware/platform and mobile application. Services segment is categorized into consulting, integration, and maintenance.
The above detailed analysis of market size estimates has been provided for the following geographic segments North America, Europe, Asia Pacific (APAC), Middle East & Africa (MEA), and South America. Across each of these regions, top-line market estimates for the U.S., Canada, U.K, Germany, France, China, India, Japan, GCC, South Africa, and Brazil has been included within the research scope.
To further support market analysis and help build deep understanding of growth dynamics, the report provides the following analyses – impact of consumer behavior on virtual fitting rooms, analysis of different technologies supporting the growth of the virtual fitting room market, and trend analysis of the retail industry. Macro-economic factors analysis, Porter’s five Forces Analysis, technology roadmap, virtual fitting room value chain analysis, market attractiveness analysis, and competition matrix providing matrix of competitive positioning of key players as per select parameters are also analyzed in the report.
Global Virtual Fitting Room Market: Research Methodology
The market sizing methodology adopted involved a multi-pronged approach, ultimately resulting in data being triangulated from all models/approaches. Primary focus has been on analyzing information as retrieved through the primary approach which required interaction with industry experts. These included professionals across companies involved at various stages of the ecosystem/supply chain. Data heads such as technology adoption and penetration trends,total number of fashion stores, capital expenditure trends, technology hurdles and outlookwere some of the key parameters modelled based on inputs received. These were simultaneously also verified against information collected through different secondary sources. Major sources include company annual reports, analyst briefings, technology white papers, industry magazines/publications, expert blogs, and paid secondary databases. Apart from data aggregated from these models, the process also involved analysis against available in- house repository and expert panel opinion.
Global Virtual Fitting Room Market: Competitive Dynamics
The analysis included in the report has been developed based on a study of key performance parameters of companies active across the ecosystem, with virtual fitting room solution providers making up the majority of the list. Some of the players/companies which were subsequently profiled and included in the final report draft include Zugara, Inc., Visualook, Virtusize AB, True Fit Corporation, Total Immersion, Sizebay, Secret Sauce Partners Inc., REACTIVE REALITY GMBH, Metail, Imaginate Technologies, Inc., Fitnect Interactive, Fitle, Fit Analytics, ELSE Corp srl, Dressformer, Coitor IT Tech, and 3D-A-PORTER LTD.
The virtual fitting room market has been segmented as below:
Market Segmentation: Global Virtual Fitting Room Market
By Component
Hardware
Pre-fabricated
Customized
Screen/Mirror
Other Sensors
Software
Firmware/Platform
Mobile Application
Services
Consulting
Integration
Maintenance
By End-user
E-commerce
Physical Store
Apparel
Jewelry and Watches
Eyewear
Others (Shoes, Accessories)
In addition, the report provides analysis of the virtual fitting room market with respect to the following geographic segments:
North America
The U.S.
Canada
Rest ofNorth America
Europe
The U.K.
Germany
France
Rest of Europe
Asia Pacific (APAC)
China
India
Japan
Rest of Asia Pacific
Middle East & Africa (MEA)
GCC
South Africa
Rest ofMEA
South America
Brazil
Rest ofSouth America
1. Preface
1.1. Market Scope
1.2. Market Segmentation
1.3. Key Research Objectives
2. Assumptions and Research Methodology
2.1. Market Taxonomy – Segment Definitions
2.2. Research Methodology
2.2.1. List of Primary and Secondary Sources
2.3. Key Assumptions for Data Modelling
3. Executive Summary: Global Virtual Fitting Room (VFR) Market
4. Market Overview
4.1. Introduction
4.2. Global Market – Macro Economic Factors Overview
4.2.1. World GDP Indicator – For Top 20 Economies
4.2.2. Global ICT Spending (US$ Mn), 2012, 2018, 2026
4.2.3. Key Regional Socio-Political-Technological Developments and their Impact Considerations
4.3. Technology/Product Roadmap
4.4. Customer Behavior Analysis : Online Vs. In-store Shopping
4.5. Trends in Retail Sector
4.5.1. Artificial Intelligence (AI)
4.5.2. Lifestyle Marketing
4.5.3. Personalization
4.6. Analysis : Technologies in Virtual Fitting Room (VFR) Market
4.6.1. 3D Body Scanning
4.6.2. Photo Accurate VFR
4.6.3. 3D Augmented Reality
4.7. Market Factor Analysis
4.7.1. Porter’s Five Forces Analysis
4.7.2. PESTEL Analysis
4.7.3. Value Chain Analysis
4.7.3.1. Key End User/Customers Analysis
4.7.3.2. Market Channel Development Trends
4.7.4. Market Dynamics (Growth Influencers)
4.7.4.1. Drivers
4.7.4.2. Restraints
4.7.4.3. Opportunities
4.7.4.4. Impact Analysis of Drivers & Restraints
4.7.4.5. Key Trends
4.8. Global Virtual Fitting Room (VFR) Market Analysis and Forecast, 2012 – 2026
4.8.1. Market Revenue Analysis (US$ Mn)
4.8.1.1. Historic Growth Trends, 2012-2017
4.8.1.2. Forecast Trends, 2018-2026
4.9. Market Attractiveness Analysis – By Region (Global/North America/Europe /Asia Pacific/Middle East & Africa/South America)
4.9.1. By Region/Country
4.9.2. By Component
4.9.3. By End-user
4.10. Market Outlook
4.11. Competitive Scenario and Trends
4.11.1. Virtual Fitting Room (VFR)Market Concentration Rate
4.11.1.1. List of New Entrants
4.11.2. Mergers & Acquisitions, Expansions
5. Global Virtual Fitting Room (VFR) Market Analysis and Forecasts, By Component
5.1. Introduction & Definitions
5.2. Market Size (US$ Mn) Forecast By Component, 2016-2026
5.2.1. Hardware
5.2.1.1. Pre-fabricated
5.2.1.2. Customized
5.2.1.2.1. Screen/Mirror
5.2.1.2.2. Other Sensors
5.2.2. Software
5.2.2.1. Firmware/Platform
5.2.2.2. Mobile Application
5.2.3. Services
5.2.3.1. Consulting
5.2.3.2. Integration
5.2.3.3. Maintenance
6. Global Virtual Fitting Room (VFR) Market Analysis and Forecasts, By End-user
6.1. Introduction & Definitions
6.2. Market Size (US$ Mn) Forecast By End-user, 2016-2026
6.2.1. E-commerce
6.2.2. Physical Store
6.2.2.1. Apparel
6.2.2.2. Jewelry and Watches
6.2.2.3. Eyewear
6.2.2.4. Others (Shoes, Accessories)
7. Global Virtual Fitting Room (VFR) Market Analysis and Forecast, by Region
7.1. Overview
7.2. Virtual Fitting Room (VFR) Market Size (US$ Mn) Forecast, by Region, 2016 – 2026
7.2.1. North America
7.2.2. Europe
7.2.3. Asia Pacific
7.2.4. Middle East & Africa
7.2.5. South America
8. North America Virtual Fitting Room (VFR) Market Analysis and Forecast
8.1. Key Findings
8.2. Key Trends Impact Analysis
8.3. Market Size (US$ Mn) Forecast By Component, 2016-2026
8.3.1. Hardware
8.3.1.1. Pre-fabricated
8.3.1.2. Customized
8.3.1.2.1. Screen/Mirror
8.3.1.2.2. Other Sensors
8.3.2. Software
8.3.2.1. Firmware/Platform
8.3.2.2. Mobile Application
8.3.3. Services
8.3.3.1. Consulting
8.3.3.2. Integration
8.3.3.3. Maintenance
8.4. Market Size (US$ Mn) Forecast By End-user, 2016-2026
8.4.1. E-commerce
8.4.2. Physical Store
8.4.2.1. Apparel
8.4.2.2. Jewelry and Watches
8.4.2.3. Eyewear
8.4.2.4. Others (Shoes, Accessories)
8.5. Virtual Fitting Room (VFR) Market Size (US$ Mn) Forecast, By Country and Region, 2016 – 2026
8.5.1. The U.S.
8.5.2. Canada
8.5.3. Rest ofNorth America
9. Europe Virtual Fitting Room (VFR) Market Analysis and Forecast
9.1. Key Findings
9.2. Key Trends Impact Analysis
9.3. Market Size (US$ Mn) Forecast By Component, 2016-2026
9.3.1. Hardware
9.3.1.1. Pre-fabricated
9.3.1.2. Customized
9.3.1.2.1. Screen/Mirror
9.3.1.2.2. Other Sensors
9.3.2. Software
9.3.2.1. Firmware/Platform
9.3.2.2. Mobile Application
9.3.3. Services
9.3.3.1. Consulting
9.3.3.2. Integration
9.3.3.3. Maintenance
9.4. Market Size (US$ Mn) Forecast By End-user, 2016-2026
9.4.1. E-commerce
9.4.2. Physical Store
9.4.2.1. Apparel
9.4.2.2. Jewelry and Watches
9.4.2.3. Eyewear
9.4.2.4. Others (Shoes, Accessories)
9.5. Virtual Fitting Room (VFR) Market Size (US$ Mn) Forecast, By Countryand Region, 2016 – 2026
9.5.1. Germany
9.5.2. France
9.5.3. UK
9.5.4. Rest of Europe
10. Asia PacificVirtual Fitting Room (VFR) Market Analysis and Forecast
10.1. Key Findings
10.2. Key Trends Impact Analysis
10.3. Market Size (US$ Mn) Forecast By Component, 2016-2026
10.3.1. Hardware
10.3.1.1. Pre-fabricated
10.3.1.2. Customized
10.3.1.2.1. Screen/Mirror
10.3.1.2.2. Other Sensors
10.3.2. Software
10.3.2.1. Firmware/Platform
10.3.2.2. Mobile Application
10.3.3. Services
10.3.3.1. Consulting
10.3.3.2. Integration
10.3.3.3. Maintenance
10.4. Market Size (US$ Mn) Forecast By End-user, 2016-2026
10.4.1. E-commerce
10.4.2. Physical Store
10.4.2.1. Apparel
10.4.2.2. Jewelry and Watches
10.4.2.3. Eyewear
10.4.2.4. Others (Shoes, Accessories)
10.5. Virtual Fitting Room (VFR) Market Size (US$ Mn) Forecast, By Countryand Region, 2016 – 2026
10.5.1. China
10.5.2. Japan
10.5.3. India
10.5.4. Rest of Asia Pacific
11. Middle East &Africa (MEA) Virtual Fitting Room (VFR) Market Analysis and Forecast
11.1. Key Findings
11.2. Key Trends Impact Analysis
11.3. Market Size (US$ Mn) Forecast By Component, 2016-2026
11.3.1. Hardware
11.3.1.1. Pre-fabricated
11.3.1.2. Customized
11.3.1.2.1. Screen/Mirror
11.3.1.2.2. Other Sensors
11.3.2. Software
11.3.2.1. Firmware/Platform
11.3.2.2. Mobile Application
11.3.3. Services
11.3.3.1. Consulting
11.3.3.2. Integration
11.3.3.3. Maintenance
11.4. Market Size (US$ Mn) Forecast By End-user, 2016-2026
11.4.1. E-commerce
11.4.2. Physical Store
11.4.2.1. Apparel
11.4.2.2. Jewelry and Watches
11.4.2.3. Eyewear
11.4.2.4. Others (Shoes, Accessories)
11.5. Virtual Fitting Room (VFR) Market Size (US$ Mn) Forecast, By Countryand Region, 2016 – 2026
11.5.1. GCC
11.5.2. South Africa
11.5.3. Rest ofMEA
12. South America Virtual Fitting Room (VFR) Market Analysis and Forecast
12.1. Key Findings
12.2. Key Trends Impact Analysis
12.3. Market Size (US$ Mn) Forecast By Component, 2016-2026
12.3.1. Hardware
12.3.1.1. Pre-fabricated
12.3.1.2. Customized
12.3.1.2.1. Screen/Mirror
12.3.1.2.2. Other Sensors
12.3.2. Software
12.3.2.1. Firmware/Platform
12.3.2.2. Mobile Application
12.3.3. Services
12.3.3.1. Consulting
12.3.3.2. Integration
12.3.3.3. Maintenance
12.4. Market Size (US$ Mn) Forecast By End-user, 2016-2026
12.4.1. E-commerce
12.4.2. Physical Store
12.4.2.1. Apparel
12.4.2.2. Jewelry and Watches
12.4.2.3. Eyewear
12.4.2.4. Others (Shoes, Accessories)
12.5. Virtual Fitting Room (VFR) Market Size (US$ Mn) Forecast, By Countryand Region, 2016 – 2026
12.5.1. Brazil
12.5.2. Rest of South America
13. Competition Landscape
13.1. Market Player – Competition Matrix
13.2. Market Revenue Share Analysis (%), By Company (2017)
13.3. Regional Presence (Intensity Map)
14. Company Profiles(Details – Business Overview, Sales Area/Geographical Presence, Revenue, Recent Developments and Strategy)
14.1. 3D-A-PORTER LTD.
14.1.1. Business Overview
14.1.2. Sales Area/Geographical Presence
14.1.3. Revenue
14.1.4. Recent Developments and Strategy
14.2. Coitor IT Tech
14.2.1. Business Overview
14.2.2. Sales Area/Geographical Presence
14.2.3. Revenue
14.2.4. Recent Developments and Strategy
14.3. Dressformer
14.3.1. Business Overview
14.3.2. Sales Area/Geographical Presence
14.3.3. Revenue
14.3.4. Recent Developments and Strategy
14.4. ELSE Corp srl
14.4.1. Business Overview
14.4.2. Sales Area/Geographical Presence
14.4.3. Revenue
14.4.4. Recent Developments and Strategy
14.5. Fit Analytics
14.5.1. Business Overview
14.5.2. Sales Area/Geographical Presence
14.5.3. Revenue
14.5.4. Recent Developments and Strategy
14.6. Fitle
14.6.1. Business Overview
14.6.2. Sales Area/Geographical Presence
14.6.3. Revenue
14.6.4. Recent Developments and Strategy
14.7. Fitnect Interactive
14.7.1. Business Overview
14.7.2. Sales Area/Geographical Presence
14.7.3. Revenue
14.7.4. Recent Developments and Strategy
14.8. Imaginate Technologies, Inc.
14.8.1. Business Overview
14.8.2. Sales Area/Geographical Presence
14.8.3. Revenue
14.8.4. Recent Developments and Strategy
14.9. Metail
14.9.1. Business Overview
14.9.2. Sales Area/Geographical Presence
14.9.3. Revenue
14.9.4. Recent Developments and Strategy
14.10. REACTIVE REALITY GMBH
14.10.1. Business Overview
14.10.2. Sales Area/Geographical Presence
14.10.3. Revenue
14.10.4. Recent Developments and Strategy
14.11. Secret Sauce Partners Inc.
14.11.1. Business Overview
14.11.2. Sales Area/Geographical Presence
14.11.3. Revenue
14.11.4. Recent Developments and Strategy
14.12. Sizebay
14.12.1. Business Overview
14.12.2. Sales Area/Geographical Presence
14.12.3. Revenue
14.12.4. Recent Developments and Strategy
14.13. Total Immersion
14.13.1. Business Overview
14.13.2. Sales Area/Geographical Presence
14.13.3. Revenue
14.13.4. Recent Developments and Strategy
14.14. True Fit Corporation
14.14.1. Business Overview
14.14.2. Sales Area/Geographical Presence
14.14.3. Revenue
14.14.4. Recent Developments and Strategy
14.15. Virtusize AB
14.15.1. Business Overview
14.15.2. Sales Area/Geographical Presence
14.15.3. Revenue
14.15.4. Recent Developments and Strategy
14.16. Visualook
14.16.1. Business Overview
14.16.2. Sales Area/Geographical Presence
14.16.3. Revenue
14.16.4. Recent Developments and Strategy
14.17. Zugara, Inc.
14.17.1. Business Overview
14.17.2. Sales Area/Geographical Presence
14.17.3. Revenue
14.17.4. Recent Developments and Strategy
15. Key Takeaways
List of TablesTable 1: North America ICT Spending (US$ Mn)
Table 2: Europe ICT Spending (US$ Mn)
Table 3: Asia Pacific ICT Spending (US$ Mn)
Table 4: MEA ICT Spending (US$ Mn)
Table 5: South America ICT Spending (US$ Mn)
Table 6 Mergers & Acquisitions, Expansions
Table 7 New Entrants
Table 8: Global Virtual Fitting Room Market Size (US$ Mn) Forecast, by Component, 2016 – 2026
Table 9: Global Virtual Fitting Room Market Size (US$ Mn) Forecast, by Component, by Hardware, 2016 – 2026
Table 10: Global Virtual Fitting Room Market Size (US$ Mn) Forecast, by Component, by Software, 2016 – 2026
Table11: Global Virtual Fitting Room Market Size (US$ Mn) Forecast, by Component, by Services, 2016 – 2026
Table12: Global Virtual Fitting Room Market Size (US$ Mn) Forecast, by End-user, 2016 – 2026
Table13: Global Virtual Fitting Room Market Size (US$ Mn) Forecast, by Region, 2016 – 2026
Table14: North America Virtual Fitting Room Market Size (US$ Mn) Forecast, by Component, 2016 – 2026
Table15: North America Virtual Fitting Room Market Size (US$ Mn) Forecast, by Component, by Hardware, 2016 – 2026
Table 16: North America Virtual Fitting Room Market Size (US$ Mn) Forecast, by Component, by Software, 2016 – 2026
Table 17: North America Virtual Fitting Room Market Size (US$ Mn) Forecast, by Component, by Services, 2016 – 2026
Table 18: North America Virtual Fitting Room Market Size (US$ Mn) Forecast, by End-user, 2016 – 2026
Table 19: North America Virtual Fitting Room Market Size (US$ Mn) Forecast, by Region/Country, 2016 – 2026
Table20: Europe Virtual Fitting Room Market Size (US$ Mn) Forecast, by Component, 2016 – 2026
Table 21: Europe Virtual Fitting Room Market Size (US$ Mn) Forecast, by Component, by Hardware, 2016 – 2026
Table 22: Europe Virtual Fitting Room Market Size (US$ Mn) Forecast, by Component, by Software, 2016 – 2026
Table 23: Europe Virtual Fitting Room Market Size (US$ Mn) Forecast, by Component, by Services, 2016 – 2026
Table 24: Europe Virtual Fitting Room Market Size (US$ Mn) Forecast, by End-user, 2016 – 2026
Table 25: Europe Virtual Fitting Room Market Size (US$ Mn) Forecast, by Region/Country, 2016 – 2026
Table 26: Asia Pacific Virtual Fitting Room Market Size (US$ Mn) Forecast, by Component, 2016 – 2026
Table 27: Asia Pacific Virtual Fitting Room Market Size (US$ Mn) Forecast, by Component, by Hardware, 2016 – 2026
Table 28: Asia Pacific Virtual Fitting Room Market Size (US$ Mn) Forecast, by Component, by Software, 2016 – 2026
Table29: Asia Pacific Virtual Fitting Room Market Size (US$ Mn) Forecast, by Component, by Services, 2016 – 2026
Table 30: Asia Pacific Virtual Fitting Room Market Size (US$ Mn) Forecast, by End-user, 2016 – 2026
Table 31: Asia Pacific Virtual Fitting Room Market Size (US$ Mn) Forecast, by Region/Country, 2016 – 2026
Table 32: MEA Virtual Fitting Room Market Size (US$ Mn) Forecast, by Component, 2016 – 2026
Table 33: MEA Virtual Fitting Room Market Size (US$ Mn) Forecast, by Component, by Hardware, 2016 – 2026
Table 34: MEA Virtual Fitting Room Market Size (US$ Mn) Forecast, by Component, by Software, 2016 – 2026
Table 35: MEA Virtual Fitting Room Market Size (US$ Mn) Forecast, by Component, by Services, 2016 – 2026
Table 36: MEA Virtual Fitting Room Market Size (US$ Mn) Forecast, by End-user, 2016 – 2026
Table 37: MEA Virtual Fitting Room Market Size (US$ Mn) Forecast, by Region/Country, 2016 – 2026
Table 38: South America Virtual Fitting Room Market Size (US$ Mn) Forecast, by Component, 2016 – 2026
Table 39: South America Virtual Fitting Room Market Size (US$ Mn) Forecast, by Component, by Hardware, 2016 – 2026
Table 40: South America Virtual Fitting Room Market Size (US$ Mn) Forecast, by Component, by Software, 2016 – 2026
Table 41: South America Virtual Fitting Room Market Size (US$ Mn) Forecast, by Component, by Services, 2016 – 2026
Table 42: South America Virtual Fitting Room Market Size (US$ Mn) Forecast, by End-user, 2016 – 2026
Table 43: South America Virtual Fitting Room Market Size (US$ Mn) Forecast, by Region/Country, 2016 – 2026