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レポート概要
| 本資料は、デジタルサイネージの世界市場について調べ、デジタルサイネージの世界市場規模、市場動向、市場シェア、市場環境、市場予測、種類別（スタンドアロンデジタルサイネージ、Webベースデジタルサイネージ、IPTVベースデジタルサイネージ）分析、ディスプレイ技術別（OLED、LCD、HDプロジェクター、LED）分析、提供別（ハードウェア（ディスプレイ/モニター、メディアプレーヤー）、ソフトウェア（オーディエンス分析ソフトウェア）、サービス）分析、関連企業情報などをまとめました。 ・デジタルサイネージの市場概要 ・デジタルサイネージの市場動向 ・デジタルサイネージの世界市場規模・予測 ・デジタルサイネージ市場：種類別（スタンドアロンデジタルサイネージ、Webベースデジタルサイネージ、IPTVベースデジタルサイネージ） ・デジタルサイネージ市場：ディスプレイ技術別（OLED、LCD、HDプロジェクター、LED） ・デジタルサイネージ市場：提供別（ハードウェア（ディスプレイ/モニター、メディアプレーヤー）、ソフトウェア（オーディエンス分析ソフトウェア）、サービス） ・地域別分析（北米、ヨーロッパ、アジア太平洋、中東・アフリカ、南米） ・競争環境・関連企業分析 |
Global Digital Signage Market: Overview
This comprehensive report by Transparency Market Research analyzes and forecasts the digital signage market at the global and regional levels. The report provides analysis of the market for the period from 2017 to 2027, wherein 2019–2027 is the forecast period and 2018 is the base year. An in-depth and unbiased market assessment has been made to provide readers with comprehensive and accurate analysis. The report highlights all major trends prevalent in the global digital signage market. It also focuses on market drivers, restraining factors, and opportunities for the global digital signage market. The study provides a complete perspective of the digital signage market in terms of revenue (in US$ Mn) across various geographies including North America, Europe, Asia Pacific, Middle East & Africa (MEA), and South America.
The report includes detailed value chain analysis, which is focused on providing an extensive view of the global digital signage market. Porter’s five forces analysis has also been provided in the report to help understand the competition landscape of the market. The study incorporates market attractiveness analysis, wherein market segments have been benchmarked based on their market size, growth rate, and attractiveness. In order to offer complete analysis of the competition scenario of the global digital signage market, every region mentioned in the report is provided with attractiveness analysis.
The market overview chapter of the report explains market trends and dynamics that include drivers, restraining factors, and the current and future opportunities for the global digital signage market. Market outlook analysis has also been provided in the report. Additionally, the report provides analysis of different business strategies being adopted by major players operating in the global digital signage market. The market introduction chapter helps in getting an idea of different trends in the global digital signage market.
Global Digital Signage Market: Scope of Report
The study provides a decisive view of the global digital signage market by segmenting the market in terms of type, display technology, offering, and application. The report also provides detailed segmentation of the market in terms of region and categorizes it at various levels, thereby providing valuable insights at micro and macro levels.
The report further highlights the competition scenario of the global digital signage market, by ranking all major players according to their geographical presence and key recent developments. The insights into the global digital signage market is a result of TMR’s extensive primary interviews, secondary research, and in-house expert panel reviews. Market estimates have been analyzed by considering the impact of different economic, political, social, legal, and technological factors on the market.
In terms of country, the North America market has been segmented into Canada, the U.S., and Rest of North America. The Europe market has been divided into Italy, France, Germany, the U.K., and Rest of Europe. The digital signage market in Asia Pacific has been segmented into China, Japan, and Rest of Asia Pacific. Middle East & Africa comprises GCC, South Africa, and Rest of Middle East & Africa. Similarly, South America includes Brazil and Rest of South America. The report provides all strategic information required to help understand the global digital signage market.
Global Digital Signage Market: Research Methodology
The research methodology is a perfect combination of primary research, secondary research, and expert panel reviews. Secondary research sources include annual reports, company websites, SEC filings, investor presentations, national government documents, internal and external proprietary databases, statistical databases, relevant patent and regulatory databases, market reports, government publications, and statistical databases.
Primary research involves telephonic interviews, e-mail interactions, and face-to-face interviews for detailed and unbiased reviews of the global digital signage market. Primary interviews are usually conducted on an ongoing basis with market experts and participants in order to obtain the latest market insights and validate the existing data and analysis. Primary interviews offer new information on important factors such as market trends, market size, and competition landscape. These factors help validate and strengthen secondary research findings. The analyzed data collected from secondary and primary research is again discussed and examined by TMR’s expert panel.
Global Digital Signage Market: Competition Dynamics
The research study includes profiles of leading companies operating in the global digital signage market. These players have been profiled in terms of attributes such as company overview, financial overview, business strategies, and recent developments. Major players profiled in the report on the global digital signage market are AdMobilize LLC, Advantec Co Ltd, BroadSign International, Cisco Systems Inc., LG Electronics, NEC Corporation, Omnivex Corporation, Panasonic Corporation, Quividi, RedFalcon, Samsung Electronics Co., Ltd, Sharp Corporation, and Sony Corporation. These companies are focusing on expanding their business through acquisitions and strategic partnerships.
The global digital signage market has been segmented as follows:
Global Digital Signage Market, by Type
Standalone Digital Signage
Web-based Digital Signage
IPTV-based Digital Signage
Global Digital Signage Market, by Display Technology
OLED
LCD
HD Projector
LED
Others (Including Plasma Screens, DLP Rear, Projection TVs, and Older Tube-based TVs)
Global Digital Signage Market, by Offering
Hardware
Display/Monitor
Media Player
Software
Audience Analytics Software
Others
Services
Global Digital Signage Market, by Application
Transportation
Retail
Hospitality
Entertainment & Sports
Education
Corporate
Banking
Others
Global Digital Signage Market, by Region
North America
U.S.
Canada
Rest of North America
Europe
Germany
U.K.
France
Rest of Europe
Asia Pacific
China
India
Japan
Rest of Asia Pacific
Middle East & Africa
GCC
South Africa
Rest of Middle East & Africa
South America
Brazil
Rest of South America
1. Preface
1.1. Market Definition and Scope
1.2. Market Segmentation
1.3. Key Research Objectives
1.4. Research Highlights
2. Assumptions and Research Methodology
3. Executive Summary: Global Digital Signage Market
4. Market Overview
4.1. Introduction
4.2. Market Dynamics
4.2.1. Drivers
4.2.2. Restraints
4.2.3. Opportunities
4.3. Key Market Indicators
4.4. Global Digital Signage Market Analysis and Forecast, 2017–2027
4.4.1. Market Revenue Projection (US$ Mn)
4.5. Porter’s Five Forces Analysis – Global Digital Signage Market
4.6. Value Chain Analysis – Global Digital Signage Market
4.7. Market Outlook
5. Global Digital Signage Market Analysis and Forecast, by Type
5.1. Overview & Definitions
5.2. Global Digital Signage Market Revenue (US$ Mn) Forecast, by Type, 2017–2027
5.2.1. Standalone Digital Signage
5.2.2. Web-based Digital Signage
5.2.3. IPTV-based Digital Signage
5.3. Type Comparison Matrix
5.4. Global Digital Signage Market Attractiveness, by Type
6. Global Digital Signage Market Analysis and Forecast, by Display Technology
6.1. Overview & Definitions
6.2. Global Digital Signage Market Revenue (US$ Mn) Forecast, by Display Technology, 2017–2027
6.2.1. OLED
6.2.2. LCD
6.2.3. HD Projector
6.2.4. LED
6.2.5. Others (Including Plasma Screens, DLP Rear, Projection TVs, and Older Tube-based TVs)
6.3. Display Technology Comparison Matrix
6.4. Global Digital Signage Market Attractiveness, by Display Technology
7. Global Digital Signage Market Analysis and Forecast, by Offering
7.1. Overview & Definitions
7.2. Global Digital Signage Market Revenue (US$ Mn) Forecast, by Offering, 2017–2027
7.2.1. Hardware
7.2.1.1. Display/Monitor
7.2.1.2. Media Player
7.2.2. Software
7.2.2.1. Audience Analytics Software
7.2.2.2. Others
7.2.3. Services
7.3. Offering Comparison Matrix
7.4. Global Digital Signage Market Attractiveness, by Offering
8. Global Digital Signage Market Analysis and Forecast, by Application
8.1. Overview & Definitions
8.2. Global Digital Signage Market Revenue (US$ Mn) Forecast, by Application, 2017–2027
8.2.1. Transportation
8.2.2. Retail
8.2.3. Hospitality
8.2.4. Entertainment & Sports
8.2.5. Education
8.2.6. Corporate
8.2.7. Banking
8.2.8. Others
8.3. Application Comparison Matrix
8.4. Global Digital Signage Market Attractiveness, by Application
9. Global Digital Signage Market Analysis and Forecast, by Region
9.1. Key Findings
9.2. Global Digital Signage Market Revenue (US$ Mn) Forecast, by Region, 2017–2027
9.2.1. North America
9.2.2. Europe
9.2.3. Asia Pacific
9.2.4. Middle East & Africa
9.2.5. South America
9.3. Global Digital Signage Market Attractiveness, by Region
10. North America Digital Signage Market Analysis and Forecast
10.1. Key Findings
10.2. Key Trends
10.3. North America Digital Signage Market Revenue (US$ Mn) Forecast, by Type, 2017–2027
10.3.1. Standalone Digital Signage
10.3.2. Web-based Digital Signage
10.3.3. IPTV-based Digital Signage
10.4. North America Digital Signage Market Revenue (US$ Mn) Forecast, by Display Technology, 2017–2027
10.4.1. OLED
10.4.2. LCD
10.4.3. HD Projector
10.4.4. LED
10.4.5. Others (Including Plasma Screens, DLP Rear, Projection TVs, and Older Tube-based TVs)
10.5. North America Digital Signage Market Revenue (US$ Mn) Forecast, by Offering, 2017–2027
10.5.1. Hardware
10.5.1.1. Display/Monitor
10.5.1.2. Media Player
10.5.2. Software
10.5.2.1. Audience Analytics Software
10.5.2.2. Others
10.5.3. Services
10.6. North America Digital Signage Market Revenue (US$ Mn) Forecast, by Application, 2017–2027
10.6.1. Transportation
10.6.2. Retail
10.6.3. Hospitality
10.6.4. Entertainment & Sports
10.6.5. Education
10.6.6. Corporate
10.6.7. Banking
10.6.8. Others
10.7. North America Digital Signage Market Revenue (US$ Mn) Forecast, by Country/Sub-region, 2017–2027
10.7.1. U.S.
10.7.2. Canada
10.7.3. Rest of North America
10.8. North America Digital Signage Market Attractiveness Analysis
10.8.1. By Type
10.8.2. By Display Technology
10.8.3. By Offering
10.8.4. By Application
10.8.5. By Country/Sub-region
11. Europe Digital Signage Market Analysis and Forecast
11.1. Key Findings
11.2. Key Trends
11.3. Europe Digital Signage Market Revenue (US$ Mn) Forecast, by Type, 2017–2027
11.3.1. Standalone Digital Signage
11.3.2. Web-based Digital Signage
11.3.3. IPTV-based Digital Signage
11.4. Europe Digital Signage Market Revenue (US$ Mn) Forecast, by Display Technology, 2017–2027
11.4.1. OLED
11.4.2. LCD
11.4.3. HD Projector
11.4.4. LED
11.4.5. Others (Including Plasma Screens, DLP Rear, Projection TVs, and Older Tube-based TVs)
11.5. Europe Digital Signage Market Revenue (US$ Mn) Forecast, by Offering, 2017–2027
11.5.1. Hardware
11.5.1.1. Display/Monitor
11.5.1.2. Media Player
11.5.2. Software
11.5.2.1. Audience Analytics Software
11.5.2.2. Others
11.5.3. Services
11.6. Europe Digital Signage Market Revenue (US$ Mn) Forecast, by Application, 2017–2027
11.6.1. Transportation
11.6.2. Retail
11.6.3. Hospitality
11.6.4. Entertainment & Sports
11.6.5. Education
11.6.6. Corporate
11.6.7. Banking
11.6.8. Others
11.7. Europe Digital Signage Market Revenue (US$ Mn) Forecast, by Country/Sub-region, 2017–2027
11.7.1. Germany
11.7.2. U.K.
11.7.3. France
11.7.4. Rest of Europe
11.8. Europe Digital Signage Market Attractiveness Analysis
11.8.1. By Type
11.8.2. By Display Technology
11.8.3. By Offering
11.8.4. By Application
11.8.5. By Country/Sub-region
12. Asia Pacific Digital Signage Market Analysis and Forecast
12.1. Key Findings
12.2. Key Trends
12.3. Asia Pacific Digital Signage Market Revenue (US$ Mn) Forecast, by Type, 2017–2027
12.3.1. Standalone Digital Signage
12.3.2. Web-based Digital Signage
12.3.3. IPTV-based Digital Signage
12.4. Asia Pacific Digital Signage Market Revenue (US$ Mn) Forecast, by Display Technology, 2017–2027
12.4.1. OLED
12.4.2. LCD
12.4.3. HD Projector
12.4.4. LED
12.4.5. Others (Including Plasma Screens, DLP Rear, Projection TVs, and Older Tube-based TVs)
12.5. Asia Pacific Digital Signage Market Revenue (US$ Mn) Forecast, by Offering, 2017–2027
12.5.1. Hardware
12.5.1.1. Display/Monitor
12.5.1.2. Media Player
12.5.2. Software
12.5.2.1. Audience Analytics Software
12.5.2.2. Others
12.5.3. Services
12.6. Asia Pacific Digital Signage Market Revenue (US$ Mn) Forecast, by Application, 2017–2027
12.6.1. Transportation
12.6.2. Retail
12.6.3. Hospitality
12.6.4. Entertainment & Sports
12.6.5. Education
12.6.6. Corporate
12.6.7. Banking
12.6.8. Others
12.7. Asia Pacific Digital Signage Market Revenue (US$ Mn) Forecast, by Country/Sub-region, 2017–2027
12.7.1. China
12.7.2. India
12.7.3. Japan
12.7.5. Rest of Asia Pacific
12.8. Asia Pacific Digital Signage Market Attractiveness Analysis
12.8.1. By Type
12.8.2. By Display Technology
12.8.3. By Offering
12.8.4. By Application
12.8.5. By Country/Sub-region
13. Middle East & Africa Digital Signage Market Analysis and Forecast
13.1. Key Findings
13.2. Key Trends
13.3. Middle East & Africa Digital Signage Market Revenue (US$ Mn) Forecast, by Type, 2017–2027
13.3.1. Standalone Digital Signage
13.3.2. Web-based Digital Signage
13.3.3. IPTV-based Digital Signage
13.4. Middle East & Africa Digital Signage Market Revenue (US$ Mn) Forecast, by Display Technology, 2017–2027
13.4.1. OLED
13.4.2. LCD
13.4.3. HD Projector
13.4.4. LED
13.4.5. Others (Including Plasma Screens, DLP Rear, Projection TVs, and Older Tube-based TVs)
13.5. Middle East & Africa Digital Signage Market Revenue (US$ Mn) Forecast, by Offering, 2017–2027
13.5.1. Hardware
13.5.1.1. Display/Monitor
13.5.1.2. Media Player
13.5.2. Software
13.5.2.1. Audience Analytics Software
13.5.2.2. Others
13.5.3. Services
13.6. Middle East & Africa Digital Signage Market Revenue (US$ Mn) Forecast, by Application, 2017–2027
13.6.1. Transportation
13.6.2. Retail
13.6.3. Hospitality
13.6.4. Entertainment & Sports
13.6.5. Education
13.6.6. Corporate
13.6.7. Banking
13.6.8. Others
13.7. Middle East & Africa Digital Signage Market Revenue (US$ Mn) Forecast, by Country/Sub-region, 2017–2027
13.7.1. GCC
13.7.2. South Africa
13.7.3. Rest of Middle East & Africa
13.8. Middle East & Africa Digital Signage Market Attractiveness Analysis
13.8.1. By Type
13.8.2. By Display Technology
13.8.3. By Offering
13.8.4. By Application
13.8.5. By Country/Sub-region
14. South America Digital Signage Market Analysis and Forecast
14.1. Key Findings
14.2. Key Trends
14.3. South America Digital Signage Market Revenue (US$ Mn) Forecast, by Type, 2017–2027
14.3.1. Standalone Digital Signage
14.3.2. Web-based Digital Signage
14.3.3. IPTV-based Digital Signage
14.4. South America Digital Signage Market Revenue (US$ Mn) Forecast, by Display Technology, 2017–2027
14.4.1. OLED
14.4.2. LCD
14.4.3. HD Projector
14.4.4. LED
14.4.5. Others (Including Plasma Screens, DLP Rear, Projection TVs, and Older Tube-based TVs)
14.5. South America Digital Signage Market Revenue (US$ Mn) Forecast, by Offering, 2017–2027
14.5.1. Hardware
14.5.1.1. Display/Monitor
14.5.1.2. Media Player
14.5.2. Software
14.5.2.1. Audience Analytics Software
14.5.2.2. Others
14.5.3. Services
14.6. South America Digital Signage Market Revenue (US$ Mn) Forecast, by Application, 2017–2027
14.6.1. Transportation
14.6.2. Retail
14.6.3. Hospitality
14.6.4. Entertainment & Sports
14.6.5. Education
14.6.6. Corporate
14.6.7. Banking
14.6.8. Others
14.7. South America Digital Signage Market Revenue (US$ Mn) Forecast, by Country/Sub-region, 2017–2027
14.7.1. Brazil
14.7.2. Rest of South America
14.8. South America Digital Signage Market Attractiveness Analysis
14.8.1. By Type
14.8.2. By Display Technology
14.8.3. By Offering
14.8.4. By Application
14.8.5. By Country/Sub-region
15. Competition Landscape
15.1. Market Players – Competition Matrix
15.2. Global Digital Signage Market Share Analysis, by Company (2018)
15.3. Company Profiles (Details – Overview, Financials, SWOT Analysis, Strategy)
15.3.1. Advantec Co Ltd.
15.3.2. Cisco Systems Inc.
15.3.3. LG Electronics
15.3.4. Panasonic Corporation
15.3.5. Samsung Electronics Co., Ltd.
15.3.6. NEC Corporation
15.3.7. BroadSign International
15.3.8. Sony Corporation
15.3.9. Sharp Corporation
15.3.10. Quividi
15.3.11. RedFalcon
15.3.12. AdMobilize LLC
15.3.13. Omnivex Corporation
16. Key Takeaways
List of TablesTable 1: Global Digital Signage Market Revenue (US$ Mn) Forecast, by Type, 2017–2027
Table 2: Global Digital Signage Market Revenue (US$ Mn) Forecast, by Display Technology, 2017–2027
Table 3: Global Digital Signage Market Revenue (US$ Mn) Forecast, by Offering, 2017–2027
Table 4: Global Digital Signage Market Revenue (US$ Mn) Forecast, by Application, 2017–2027
Table 5: Global Digital Signage Market Revenue (US$ Mn) Forecast, by Region, 2017–2027
Table 6: North America Digital Signage Market Revenue (US$ Mn) Forecast, by Type, 2017–2027
Table 7: North America Digital Signage Market Revenue (US$ Mn) Forecast, by Display Technology, 2017–2027
Table 8: North America Digital Signage Market Revenue (US$ Mn) Forecast, by Offering, 2017–2027
Table 9: North America Digital Signage Market Revenue (US$ Mn) Forecast, by Application, 2017–2027
Table 10: North America Digital Signage Market Revenue (US$ Mn) Forecast, by Country/Sub-region, 2017–2027
Table 11: Europe Digital Signage Market Revenue (US$ Mn) Forecast, by Type, 2017–2027
Table 12: Europe Digital Signage Market Revenue (US$ Mn) Forecast, by Display Technology, 2017–2027
Table 13: Europe Digital Signage Market Revenue (US$ Mn) Forecast, by Offering, 2017–2027
Table 14: Europe Digital Signage Market Revenue (US$ Mn) Forecast, by Application, 2017–2027
Table 15: Europe Digital Signage Market Revenue (US$ Mn) Forecast, by Country/Sub-region, 2017–2027
Table 16: Asia Pacific Digital Signage Market Revenue (US$ Mn) Forecast, by Type, 2017–2027
Table 17: Asia Pacific Digital Signage Market Revenue (US$ Mn) Forecast, by Display Technology, 2017–2027
Table 18: Asia Pacific Digital Signage Market Revenue (US$ Mn) Forecast, by Offering, 2017–2027
Table 19: Asia Pacific Digital Signage Market Revenue (US$ Mn) Forecast, by Application, 2017–2027
Table 20: Asia Pacific Digital Signage Market Revenue (US$ Mn) Forecast, by Country/Sub-region, 2017–2027
Table 21: MEA Digital Signage Market Revenue (US$ Mn) Forecast, by Type, 2017–2027
Table 22: MEA Digital Signage Market Revenue (US$ Mn) Forecast, by Display Technology, 2017–2027
Table 23: MEA Digital Signage Market Revenue (US$ Mn) Forecast, by Offering, 2017–2027
Table 24: MEA Digital Signage Market Revenue (US$ Mn) Forecast, by Application, 2017–2027
Table 25: MEA Digital Signage Market Revenue (US$ Mn) Forecast, by Country/Sub-region, 2017–2027
Table 26: South America Digital Signage Market Revenue (US$ Mn) Forecast, by Type, 2017–2027
Table 27: South America Digital Signage Market Revenue (US$ Mn) Forecast, by Display Technology, 2017–2027
Table 28: South America Digital Signage Market Revenue (US$ Mn) Forecast, by Offering, 2017–2027
Table 29: South America Digital Signage Market Revenue (US$ Mn) Forecast, by Application, 2017–2027
Table 30: South America Digital Signage Market Revenue (US$ Mn) Forecast, by Country/Sub-region, 2017–2027