 | • レポートコード：TPM-NV216 • 出版社/出版日：Transparency Market Research / 2019年10月28日 • レポート形態：英文、PDF、176ページ • 納品方法：Eメール • 産業分類：IT&通信 |
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レポート概要
| 本資料は、モバイルキャンペーン管理プラットフォームの世界市場について調べ、モバイルキャンペーン管理プラットフォームの世界市場規模、市場動向、市場シェア、市場環境、市場予測、企業規模別（中小企業、大企業）分析、デバイス別（iOS、Android、Windows）分析、産業別（小売、FMCG製造、金融サービス、ホスピタリティ、イベントおよびエンターテイメント、自動車、ITおよび通信、エネルギー、ロジスティクス、旅行および観光、その他（健康およびフィットネス、不動産業者））分析、関連企業情報などをまとめました。 ・モバイルキャンペーン管理プラットフォームの市場概要 ・モバイルキャンペーン管理プラットフォームの市場動向 ・モバイルキャンペーン管理プラットフォームの世界市場規模・予測 ・モバイルキャンペーン管理プラットフォーム市場：企業規模別（中小企業、大企業） ・モバイルキャンペーン管理プラットフォーム市場：デバイス別（iOS、Android、Windows） ・モバイルキャンペーン管理プラットフォーム市場：デバイス別（iOS、Android、Windows） ・地域別分析（北米、ヨーロッパ、アジア太平洋、中東・アフリカ、南米） ・競争環境・関連企業分析 |
As businessmen take the ‘digital’ approach to broaden their overseas exposure, the digital marketing industry remains benefitted from the move. Digital marketing solutions are going a step beyond the traditional marketing approach with automation fostered in brand messaging, lead generation, and lead nurturing aspects, and the proliferating number of smartphone users is likely to offer sustained opportunities to the industry.
According to a study by Transparency Market Research (TMR), the mobile campaign management platform market will grow ~2.3X during 2019-2027. Data demonstrates the growing relevance of consumer behavior culled through a mobile campaign management platform for predictive analytics and to cater to masses with minimum resources.
Technological leaps projected in the direction of achieving high-speed Internet through LTE and 5G networks will offer a seamless digital experience to consumers, and, in turn, increase their digital footprints. The growing stacks of digital data are likely to instigate more businesses towards investing in mobile campaign management platforms during the forecast period, which will offer sustained growth opportunities.
レポート目次1. Preface
1.1. Market Scope
1.2. Market Segmentation
1.3. Key Research Objectives
2. Assumptions and Research Methodology
2.1. Market Taxonomy – Segment Definitions
2.2. Research Methodology
2.2.1. List of Primary and Secondary Sources
2.3. Key Assumptions for Data Modelling
3. Executive Summary: Global Mobile Campaign Management Platform Market
4. Market Overview
4.1. Introduction
4.2. Global Market – Macro Economic Factors Overview
4.2.1. World GDP Indicator – For Top Economies
4.2.2. Global ICT Industry US$ Mn), 2013, 2019, 2027
4.2.3. Analysis of Digital Marketing/Advertising Spending, 2018
4.3. Market Factor Analysis
4.3.1. Porter’s Five Forces Analysis
4.3.2. PESTEL Analysis
4.3.3. Market Dynamics (Growth Influencers)
4.3.3.1. Drivers
4.3.3.2. Restraints
4.3.3.3. Opportunities
4.3.3.4. Impact Analysis of Drivers & Restraints
4.4. Trend Analysis
4.4.1. Market Trend Analysis
4.4.2. Price Trend Analysis
4.5. Global Mobile Campaign Management Platform Market Analysis and Forecast, 2013- 2027
4.5.1. Market Revenue Analysis (US$ Mn)
4.5.1.1. Historic Growth Trends, 2013-2018
4.5.1.2. Forecast Trends, 2019-2027
4.6. Market Opportunity Assessment – By Region (Global/ North America/ Europe/ Asia Pacific/Middle East & Africa/South America)
4.6.1. By Enterprise Size
4.6.2. By Device
4.6.3. By Industry
4.6.4. By Region
4.7. Competitive Scenario and Trends
4.7.1. Mobile Campaign Management Platform Market Concentration Rate
4.7.1.1. List of Emerging, Prominent and Leading Players
4.7.2. Mergers & Acquisitions, Expansions
4.8. Market Outlook
5. Global Mobile Campaign Management Platform Market Analysis and Forecast, by Enterprise Size
5.1. Overview and Definitions
5.2. Key Segment Analysis
5.3. Mobile Campaign Management Platform Market Size (US$ Mn) Forecast, by Enterprise Size , 2017 – 2027
5.3.1. Small & Medium Enterprise
5.3.2. Large Enterprise
6. Global Mobile Campaign Management Platform Market Analysis and Forecast, by Device
6.1. Overview and Definitions
6.2. Key Segment Analysis
6.3. Mobile Campaign Management Platform Market Size (US$ Mn) Forecast, by Device, 2017 – 2027
6.3.1. iOS
6.3.2. Android
6.3.3. Windows
7. Global Mobile Campaign Management Platform Market Analysis and Forecast, By Industry
7.1. Overview
7.2. Key Segment Analysis
7.3. Mobile Campaign Management Platform Market Size (US$ Mn) Forecast, by Industry, 2017 – 2027
7.3.1. Retail
7.3.2. FMCG Manufacturing
7.3.3. Financial Services
7.3.4. Hospitality
7.3.5. Events & Entertainment
7.3.6. Automotive
7.3.7. IT & Telecom
7.3.8. Energy
7.3.9. Logistics
7.3.10. Travel & Tourism
7.3.11. Other(Health & Fitness, Realtors)
8. Global Mobile Campaign Management Platform Market Analysis and Forecast, By Region
8.1. Key Findings
8.2. Mobile Campaign Management Platform Market Size (US$ Mn) Forecast, by region, 2017 – 2027
8.2.1. North America
8.2.2. Europe
8.2.3. Asia Pacific
8.2.4. Middle East & Africa
8.2.5. South America
9. North America Mobile Campaign Management Platform Market Analysis and Forecast
9.1. Key Findings
9.2. Mobile Campaign Management Platform Market Size (US$ Mn) Forecast, by Enterprise Size, 2017 – 2027
9.2.1. Small & Medium Enterprise
9.2.2. Large Enterprise
9.3. Mobile Campaign Management Platform Market Size (US$ Mn) Forecast, by Device, 2017 – 2027
9.3.1. iOS
9.3.2. Andriod
9.3.3. Windows
9.4. Mobile Campaign Management Platform Market Size (US$ Mn) Forecast, by Industry, 2017 – 2027
9.4.1. Retail
9.4.2. FMCG Manufacturing
9.4.3. Financial Services
9.4.4. Hospitality
9.4.5. Events & Entertainment
9.4.6. Automotive
9.4.7. IT & Telecom
9.4.8. Energy
9.4.9. Logistics
9.4.10. Travel & Tourism
9.4.11. Other(Health & Fitness, Realtors)
9.5. Mobile Campaign Management Platform Market Size (US$ Mn) Forecast, by Country & Sub-region, 2017 – 2027
9.5.1. The U.S.
9.5.2. Canada
9.5.3. Rest of North America
10. Europe Mobile Campaign Management Platform Market Analysis and Forecast
10.1. Key Findings
10.2. Mobile Campaign Management Platform Market Size (US$ Mn) Forecast, by Enterprise Size, 2017 – 2027
10.2.1. Small & Medium Enterprise
10.2.2. Large Enterprise
10.3. Mobile Campaign Management Platform Market Size (US$ Mn) Forecast, by Device, 2017 – 2027
10.3.1. iOS
10.3.2. Andriod
10.3.3. Windows
10.4. Mobile Campaign Management Platform Market Size (US$ Mn) Forecast, by Industry, 2017 – 2027
10.4.1. Retail
10.4.2. FMCG Manufacturing
10.4.3. Financial Services
10.4.4. Hospitality
10.4.5. Events & Entertainment
10.4.6. Automotive
10.4.7. IT & Telecom
10.4.8. Energy
10.4.9. Logistics
10.4.10. Travel & Tourism
10.4.11. Other(Health & Fitness, Realtors)
10.5. Mobile Campaign Management Platform Market Size (US$ Mn) Forecast, by Country & Sub-region, 2017 – 2027
10.5.1. Germany
10.5.2. The U.K.
10.5.3. France
10.5.4. Rest of Europe
11. Asia Pacific Mobile Campaign Management Platform Market Analysis and Forecast
11.1. Key Findings
11.2. Mobile Campaign Management Platform Market Size (US$ Mn) Forecast, by Enterprise Size, 2017 – 2027
11.2.1. Small & Medium Enterprise
11.2.2. Large Enterprise
11.3. Mobile Campaign Management Platform Market Size (US$ Mn) Forecast, by Device , 2017 – 2027
11.3.1. iOS
11.3.2. Android
11.3.3. Windows
11.4. Mobile Campaign Management Platform Market Size (US$ Mn) Forecast, by Industry, 2017 – 2027
11.4.1. Retail
11.4.2. FMCG Manufacturing
11.4.3. Financial Services
11.4.4. Hospitality
11.4.5. Events & Entertainment
11.4.6. Automotive
11.4.7. IT & Telecom
11.4.8. Energy
11.4.9. Logistics
11.4.10. Travel & Tourism
11.4.11. Other(Health & Fitness, Realtors)
11.5. Mobile Campaign Management Platform Market Size (US$ Mn) Forecast, by Country & Sub-region, 2017 – 2027
11.5.1. China
11.5.2. Japan
11.5.3. India
11.5.4. Australia
11.5.5. Rest of Asia Pacific
12. Middle East & Africa (MEA) Mobile Campaign Management Platform Market Analysis and Forecast
12.1. Key Findings
12.2. Mobile Campaign Management Platform Market Size (US$ Mn) Forecast, by Enterprise Size, 2017 – 2027
12.2.1. Small & Medium Enterprise
12.2.2. Large Enterprise
12.3. Mobile Campaign Management Platform Market Size (US$ Mn) Forecast, by Device, 2017 – 2027
12.3.1. iOS
12.3.2. Android
12.3.3. Windows
12.4. Mobile Campaign Management Platform Market Size (US$ Mn) Forecast, by Industry, 2017 – 2027
12.4.1. Retail
12.4.2. FMCG Manufacturing
12.4.3. Financial Services
12.4.4. Hospitality
12.4.5. Events & Entertainment
12.4.6. Automotive
12.4.7. IT & Telecom
12.4.8. Energy
12.4.9. Logistics
12.4.10. Travel & Tourism
12.4.11. Other(Health & Fitness, Realtors)
12.5. Mobile Campaign Management Platform Market Size (US$ Mn) Forecast, by Country & Sub-region, 2017 – 2027
12.5.1. Saudi Arabia
12.5.2. UAE
12.5.3. South Africa
12.5.4. Rest of MEA
13. South America Mobile Campaign Management Platform Market Analysis and Forecast
13.1. Key Findings
13.2. Mobile Campaign Management Platform Market Size (US$ Mn) Forecast, by Enterprise Size, 2017 – 2027
13.2.1. Small & Medium Enterprise
13.2.2. Large Enterprise
13.3. Mobile Campaign Management Platform Market Size (US$ Mn) Forecast, by Device, 2017 – 2027
13.3.1. iOS
13.3.2. Andriod
13.3.3. Windows
13.4. Mobile Campaign Management Platform Market Size (US$ Mn) Forecast, by Industry, 2017 – 2027
13.4.1. Retail
13.4.2. FMCG Manufacturing
13.4.3. Financial Services
13.4.4. Hospitality
13.4.5. Events & Entertainment
13.4.6. Automotive
13.4.7. IT & Telecom
13.4.8. Energy
13.4.9. Logistics
13.4.10. Travel & Tourism
13.4.11. Other(Health & Fitness, Realtors)
13.5. Mobile Campaign Management Platform Market Size (US$ Mn) Forecast, by Country & Sub-region, 2017 – 2027
13.5.1. Brazil
13.5.2. Rest of South America
14. Competition Landscape
14.1. Market Player – Competition Matrix
14.2. Market Revenue Share Analysis (%), by Company (2018)
15. Company Profiles (Details – Business Overview, Financials, Recent Developments, and Business Strategy)
15.1. Braze, Inc.
15.1.1. Business Overview
15.1.2. Financials
15.1.3. Recent Developments
15.1.4. Business Strategy
15.2. Brus Media
15.2.1. Business Overview
15.2.2. Financials
15.2.3. Recent Developments
15.2.4. Business Strategy
15.3. Comarch SA
15.3.1. Business Overview
15.3.2. Financials
15.3.3. Recent Developments
15.3.4. Business Strategy
15.4. FollowAnalytics, Inc.
15.4.1. Business Overview
15.4.2. Financials
15.4.3. Recent Developments
15.4.4. Business Strategy
15.5. IBM Corporation
15.5.1. Business Overview
15.5.2. Financials
15.5.3. Recent Developments
15.5.4. Business Strategy
15.6. IMImobile Europe Ltd.
15.6.1. Business Overview
15.6.2. Financials
15.6.3. Recent Developments
15.6.4. Business Strategy
15.7. Impact Systems LTD
15.7.1. Business Overview
15.7.2. Financials
15.7.3. Recent Developments
15.7.4. Business Strategy
15.8. Insense Pvt. Ltd.
15.8.1. Business Overview
15.8.2. Financials
15.8.3. Recent Developments
15.8.4. Business Strategy
15.9. Leanplum Inc.
15.9.1. Business Overview
15.9.2. Financials
15.9.3. Recent Developments
15.9.4. Business Strategy
15.10. Localytics
15.10.1. Business Overview
15.10.2. Financials
15.10.3. Recent Developments
15.10.4. Business Strategy
15.11. Logicserve Digital Pvt. Ltd.
15.11.1. Business Overview
15.11.2. Financials
15.11.3. Recent Developments
15.11.4. Business Strategy
15.12. Opencode Systems
15.12.1. Business Overview
15.12.2. Financials
15.12.3. Recent Developments
15.12.4. Business Strategy
15.13. Oracle Corporation
15.13.1. Business Overview
15.13.2. Financials
15.13.3. Recent Developments
15.13.4. Business Strategy
15.14. Pyze
15.14.1. Business Overview
15.14.2. Financials
15.14.3. Recent Developments
15.14.4. Business Strategy
15.15. Salesforce.com, Inc.
15.15.1. Business Overview
15.15.2. Financials
15.15.3. Recent Developments
15.15.4. Business Strategy
15.16. SessionM, Inc.
15.16.1. Business Overview
15.16.2. Financials
15.16.3. Recent Developments
15.16.4. Business Strategy
15.17. Swrve Inc.
15.17.1. Business Overview
15.17.2. Financials
15.17.3. Recent Developments
15.17.4. Business Strategy
15.18. Vibes Media LLC Vibes
15.18.1. Business Overview
15.18.2. Financials
15.18.3. Recent Developments
15.18.4. Business Strategy
15.19. Zoho Corporation Ltd.
15.19.1. Business Overview
15.19.2. Financials
15.19.3. Recent Developments
15.19.4. Business Strategy
16. Key Takeaways