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レポート概要
The Indian hair care market is expected to register a CAGR of about 7.86% during 2018-2023 (the forecast period). The focus and expenditure of people on their physical appearances are fueling the Indian hair care market. The high rate of urbanization has led to a number of people, who are working, to increase focus on looking presentable and professional. This trend is not restricted to women, as one of the highest growth sectors in personal care as well as hair care are the product categories for men. These products were introduced by some brands, further, newer brands are rapidly filling out the men’s hair care space with products, such as shampoos, conditioners, and serums. Hair styling products for men, such as gels, sprays, etc., were already present in the Indian hair care market.
DIY Herbal Products to Gain a Strong Hold on the Market
Herbal ingredients infused with hair care products is an emerging trend that is fueling the growth the Indian hair care market. Multiple herbal formulations are popular in the Indian market, with herbal hair care leaders being Himalaya Herbals and a few others. The popularity of herbal based products, has led to an increase in the R&D activities by companies, which are looking to infuse herbal benefits into products to increase their sales. A large sum of the aging population, not looking to spend too much on hair coloring, has fuelled up the trend of hair color DIY packs.
Notable Developments
• January 2018: L’Oreal Professional became the first brand in the professional hair care industry to integrate 3D real time hair color try-on, based on artificial intelligence on its “Style My Hair” application. This Augmented Reality makeover technology has been released in the partnership with the leading AR company, Modiface, based in Toronto.
Major Players: L’OREAL SA INDIA, PROCTER & GAMBLE CO, HINDUSTAN UNILEVER LTD, DABUR INDIA LTD, LAKME COSMETICS, PATANJALI AYURVED LTD, QUEST RETAIL PVT. LTD, AND HENKEL AG & CO., amongst others
Reasons to Purchase this Report
• The changing market scenario in the Indian Hair Care industry
• Various perspectives of the market, with the help of Porter’s five forces analysis
• Then security technology, services and vertical expected to dominate the market
• The regions expected to witness the fastest growth rates during the forecast period
• The latest developments, market shares, and strategies that are employed by the major market players
• 3 months analyst support, along with the Market Estimate sheet (in excel)
Customization of the Report
• This report can be customized to meet your requirements. Please connect with our representative, who will ensure you get a report that suits your needs.
レポート目次1. Introduction
1.1 Scope of the Study
1.2 Executive Summary
2. Research Methodology
2.1 Study Deliverables
2.2 Study Assumptions
2.3 Research Methodology
2.4 Research Phases
3. Market Insights
3.1 Market Overview
3.2 Porter’s Five Forces Analysis
3.2.1 Threat of New Entrants
3.2.2 Bargaining Power of customers
3.2.3 Bargaining Power of Suppliers
3.2.4 Threat of Substitute Products
3.2.5 Intensity of Competitive Rivalry
4. Market Dynamics
4.1 Introduction
4.2 Market Drivers
4.2.1 Growing Demand for Organic and Natural Products
4.2.2 Emphasis on Beauty among the Urban Indian Consumers
4.3 Market Challenges
4.3.1 Demand for Sophisticated and Complex Products is Undermining Sales
5. Indian Hair care Market – Segmentation by Products
5.1 Colorants
5.2 Hair Spray
5.3 Conditioners
5.4 Styling gels
5.5 Hair Oil
5.6 Shampoos
5.7 Others
6. Indian Hair care Market – Segmentation by Distribution Channel
6.1 Direct Selling
6.2 Hypermarkets & Retail Chains
6.3 Specialty Stores
6.4 Pharmacies
6.5 E-Commerce
6.6 Salons
6.7 Pharmacies
6.8 Others
7. Vendor Market Share Analysis
8. Key Vendor Profiles
8.1 L’Oreal SA India
8.2 Procter & Gamble Co.
8.3 Hindustan Unilever Ltd
8.4 Dabur India Ltd
8.5 Lakme Cosmetics
8.6 Patanjali Ayurved Ltd
8.7 Quest Retail Pvt. ltd
8.8 Henkel AG & Co.
9. Investment Analysis
10. Future of the Hair Care Market in India