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レポート概要
| 本調査資料は、オーストラリアのスナックバー市場について調査し、イントロダクション、調査手法、エグゼクティブサマリー、市場動向、製品別分析、流通チャンネル別分析、競争状況、市場機会/将来の見通し、新型コロナウイルス感染症の影響などを徹底分析したものです。 |
The Australian snack bar market is expected to register a CAGR of 4.38%, during the forecast period (2021 – 2026).
COVID-19 pandemic has forced people to consume more healthy food to improve and boost their immunity. With the consumption of snack bars which are packed with various nutritious ingredients, its consumption is on the rise. It also resulted in various market opportunities for many players enabling them to use healthy ingredients instead of using inflammatory ingredients or artificial sweeteners in the country.
As Australian consumers become more health-conscious, they are looking for alternatives to conventional snack food items, such as potato chips and chocolates. This represents an exciting opportunity for the manufacturers of nutritious snack bars, to step in and cater to the demand, but only if they can differentiate themselves from other brands, identify their current and potential consumers, and tailor their marketing communications accordingly.
Cereal bars have various benefits as it improves blood pressure, reduces cholesterol and blood sugar level, improves gut health, and provides antioxidants. The rising health consciousness among the Indian people has led to the adoption of healthy diet, and active lifestyle which has resulted in higher consumption of snack bars.
Key Market Trends
Demand for Health and Convenience Snacking
Consumer demand for convenient and healthy on-the-go snack options has by far been the primary reason for the sales of snack bars in the country. The changing lifestyle of consumers involving the consumption of smaller meals is further leading to the increase in consumption of snacks, which, in turn, is expected to propel the demand for snack bars. Owing to the availability of snack bars in a wide range of flavours, the demand for these products has increased considerably in Australia. In 2018, the market studied was led by the cereal bars segment, which was slightly ahead of the energy bars segment. Consumer preference for clean-label ingredients is high. Snack bars have various opportunities within the functional ingredients, reduced sugar, savoury spins, and plant protein categories. Nestle SA, Vitaco Health Australia Pty Ltd, Carman’s Fine Foods Pty Ltd, Be Natural, and Post Holdings Inc. are the leading brands in the market having dominating presence in the Australian snack bar market.
Sports Bars and Cereal Bars Go Head-to-Head
Stiff competition from new entrants and heavy price discounting are the key challenges for the nutritious snack bar market. The category is becoming overcrowded, with many new competitors willing to cut their pricing substantially. The sports bars segment of the sport and diet grocery category registered a growth rate of 7.9% over the last year and was the largest segment of the overall category in grocery. Trial and destination are key for a retailer to unlock the potential of the sports bars segment, whereas the demand for cereal bars comes from their properties related to functionality and health. With its range comprising cereals, porridges, wraps, sprinkles, and bars, Goodness Superfoods has become a successful brand. It also won the Healthy Food Guide Award for best breakfast cereal.
Competitive Landscape
Competition is fierce in the Australian snack bar market. Several international and small brands such as Nestle SA, Vitaco Health Australia Pty Ltd and Carman’s Fine Foods Pty Ltd are expanding their reach and range, making it tough for the leading players to maintain market share. Stiff competition from new entrants and heavy price discounts are the key challenges for the snack bar market. The market is becoming overcrowded, with many new competitors willing to cut their pricing substantially. In Australia, the production of snack bars involves high cost. This is providing a challenge for the players in the market, as consumers are looking for pocket-friendly products. In addition, the constant promotions within the supermarkets mean that many customers are now waiting for products to be on special offers, in order for them to purchase, rather than being brand loyal.
Reasons to Purchase this report:
– The market estimate (ME) sheet in Excel format
– 3 months of analyst support
1 INTRODUCTION
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2 RESEARCH METHODOLOGY
3 EXECUTIVE SUMMARY
4 MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Porter’s Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5 MARKET SEGMENTATION
5.1 Product Types
5.1.1 Cereal Bars
5.1.2 Energy Bars
5.1.3 Other Snack Bars
5.2 By Distribution Channel
5.2.1 Supermarkets/Hypermarkets
5.2.2 Convenience Stores
5.2.3 Specalist Retailers
5.2.4 Online Retail
5.2.5 Other Distribution Channels
6 COMPETITIVE LANDSCAPE
6.1 Most Active Companies
6.2 Most Adopted Strategies
6.3 Market Share Analysis
6.4 Company Profiles
6.4.1 Nestle SA
6.4.2 Cereal Partners Worldwide SA
6.4.3 Vitaco Health Australia Pty Ltd
6.4.4 Carman’s Fine Foods Pty Ltd
6.4.5 Post Holdings Inc.
6.4.6 Be Natural
6.4.7 General Mills Inc.
6.4.8 Weight Watchers International Inc.
6.4.9 Freedom Foods Group Limited
6.4.10 The Kellogg Company
7 MARKET OPPORTUNITIES AND FUTURE TRENDS
8 IMPACT OF COVID-19 ON THE MARKET