 | • レポートコード：MRC2203A164 • 出版社/出版日：Mordor Intelligence / 2022年1月 • レポート形態：英文、PDF、120ページ • 納品方法：Eメール（受注後2-3営業日） • 産業分類：食品 |
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レポート概要
| Mordor Intelligence社の本市場調査レポートでは、世界のシリアルバー市場について調査・分析し、イントロダクション、調査手法、エグゼクティブサマリー、市場動向、製品種類別（グラノーラ/ミューズリーバー、その他）分析、流通チャネル別（コンビニ、スーパーマーケット/ハイパーマーケット、専門店、オンラインストア、その他）分析、地域別（北米、ヨーロッパ、アジア太平洋、南米、中東・アフリカ）分析、競争状況、市場機会・将来傾向、新型コロナウイルス感染症による市場への影響など、以下の構成でまとめました。 ・イントロダクション ・調査手法 ・エグゼクティブサマリー ・市場動向 ・世界のシリアルバー市場規模：製品種類別（グラノーラ/ミューズリーバー、その他） ・世界のシリアルバー市場規模：流通チャネル別（コンビニ、スーパーマーケット/ハイパーマーケット、専門店、オンラインストア、その他） ・世界のシリアルバー市場規模：地域別（北米、ヨーロッパ、アジア太平洋、南米、中東・アフリカ） ・競争状況（PepsiCo, Inc.、The Kellogg Company、General Mills Inc.、…） ・市場機会・将来傾向 ・新型コロナウイルス感染症による市場への影響 |
The global cereal bar market is projected to grow at a CAGR of 8.5% during the forecast period (2021-2026).
The COVID-19 pandemic had led to greater demand for snacking items such as cereals bars and snack bars globally. Lockdowns across the world have in a way forced consumers to stack up on eat-at-home and long-lasting cereal products like breakfast cereals, granola bars and other cereal bars. Major producers like Kellogs and General Mills have increased production to ensure that they can meet the rising consumer demand.
Cereal bars are being consumed as replacements for breakfast bars. Cereal bar-producing companies are offering several tailor-made products, which are not only nutritious and beneficial for health, but also appetizing.
The market studied is yet to reach its potential growth in developing regions, where people are not completely aware of cereal bars and still consume traditional snack food items, like biscuits, chips among others.
Globally, cereal bars made of granola and muesli are observing strong growth over the years, owing to its taste, nutritional value, and functionality. Cereal bars infused with organic ingredients, like dried fruits among others, are observed to be gaining demand during the forecast period.
Key Market Trends
Rising Demand For On-The-Go and Small-Portion Snacking
Nutrition bars such as cereal bars are becoming extremely popular, especially among the working-class people, teenage children, people living in hostels, and bachelors, among others.These nutrition bars offer a portable, convenient, and often healthier choice for a quick, on-the-go meal or an immediate consumption choice to stave off hunger. The availability of a plethora of types and flavors is an added factor responsible for driving the market. Also, according to the United States Department of Agriculture (USDA), Americans spend more than half of their food budget on convenient foods, including snack bar, thereby, driving the consumption of cereal bars in the United States, which is one of the major consumer of the cereal bar and other snack bars in the world.
North America Holds the Largest Share of the Market
The North American cereal bar market witnessed growth, owing to the consumers’ need for convenient and on-the-go snack options. Further, cereal and energy bars are the most popular snacks among adults in this region. New products, an increase in demand for low-fat cereal bars, the increasing popularity of on-the-go grab breakfasts, the change in snacking culture, and broad retail distribution that encourages both planned and impulse buying decisions are expected to be key drivers for the market studied in this region. The United States accounts for majority of share in the North America region, with innovation in, and availability of, a wide range of products. Players, such as Kellogg’s, Nestle, General Mills, and Clif Bar and Co. adopt product-marketing strategies.
Competitive Landscape
The Cereal bar market currently has major players such as The Kellogg Company, General Mills, and Clif Bar & Company, among others. Major emerging market players targeting leading brands are making strategic acquisitions of the market leaders in the more mature and sophisticated markets. Acquiring these brands enables diversification and gives these players access to stable cash flows and further growth opportunities. The market studied witnesses high competition from a considerable number of regional small-medium scale players and major global players.
Additional Benefits:
- The market estimate (ME) sheet in Excel format
- 3 months of analyst support
1 INTRODUCTION
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2 RESEARCH METHODOLOGY
3 EXECUTIVE SUMMARY
4 MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Porter’s Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5 MARKET SEGMENTATION
5.1 By Product Type
5.1.1 Granola/Muesli Bars
5.1.2 Other Bars
5.2 By Distribution Channel
5.2.1 Convenience Stores
5.2.2 Supermarkets/Hypermarkets
5.2.3 Specialty Stores
5.2.4 Online Stores
5.2.5 Other Distribution Channels
5.3 Geography
5.3.1 North America
5.3.1.1 United States
5.3.1.2 Canada
5.3.1.3 Mexico
5.3.1.4 Rest of North America
5.3.2 Europe
5.3.2.1 Spain
5.3.2.2 United Kingdom
5.3.2.3 Germany
5.3.2.4 France
5.3.2.5 Italy
5.3.2.6 Russia
5.3.2.7 Rest of Europe
5.3.3 Asia Pacific
5.3.3.1 China
5.3.3.2 Japan
5.3.3.3 India
5.3.3.4 Australia
5.3.3.5 Rest of Asia-Pacific
5.3.4 South America
5.3.4.1 Brazil
5.3.4.2 Argentina
5.3.4.3 Rest of South America
5.3.5 Middle East and Africa
5.3.5.1 South Africa
5.3.5.2 United Arab Emirates
5.3.5.3 Rest of Middle East and Africa
6 COMPETITIVE LANDSCAPE
6.1 Most Active Companies
6.2 Most Adopted Strategies
6.3 Market Share Analysis
6.4 Company Profiles
6.4.1 PepsiCo, Inc.
6.4.2 The Kellogg Company
6.4.3 General Mills Inc.
6.4.4 Clif Bar & Company
6.4.5 Freedom Nutritional Products Limited
6.4.6 Sproutlife Foods Private Limited (Yoga Bar)
6.4.7 Kind LLC
6.4.8 NuGo Nutrition
6.4.9 Post Holdings
6.4.10 Simply Good Foods Co (Atkins Nutritionals Inc.)
7 MARKET OPPORTUNITIES AND FUTURE TRENDS
8 IMPACT OF COVID-19 ON THE MARKET