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レポート概要
| Mordor Intelligence社は、世界のヘアケア製品市場について調査・分析し、イントロダクション、調査手法、エグゼクティブサマリー、市場動向、製品種類別（シャンプー、コンディショナー、ヘアオイル、ヘアスプレー、その他）分析、流通チャネル別（スーパーマーケット/ハイパーマーケット、専門店、コンビニ、オンラインストア、その他）分析、地域別（北米、ヨーロッパ、アジア太平洋、南米、中東・アフリカ）分析、競争状況、市場機会・将来の傾向などの項目を掲載しています。 ・イントロダクション ・調査手法 ・エグゼクティブサマリー ・市場動向 ・世界のヘアケア製品市場規模：製品種類別（シャンプー、コンディショナー、ヘアオイル、ヘアスプレー、その他） ・世界のヘアケア製品市場規模：流通チャネル別（スーパーマーケット/ハイパーマーケット、専門店、コンビニ、オンラインストア、その他） ・世界のヘアケア製品市場規模：地域別（北米、ヨーロッパ、アジア太平洋、南米、中東・アフリカ） ・競争状況（Henkel AG & Co. KGaA、The Procter & Gamble Company、LOreal S.A.、...） ・市場機会・将来の傾向 |
Global hair care products market is projected to grow at a CAGR of 4% during the forecast period 2020-2025.
Key Highlights
- Increased consumer concerns about scalp health and problems related to hair thinning, hair loss, dandruff, and sensitive scalp have driven the demand for specialist hair care products.
- Consumer inclination towards hair care products recommended by professionals has strongly driven the market. Fashion trends among consumers demanding hair styling products are further accelerating the salon hair care sales.
Key Market Trends
Increased Consumer Spending on Haircare Products
Consumers are purchasing haircare products from retail outlets due to the ease of access to products while addressing their hair problems. The market is largely driven by the sales of hair oils from the past few years, especially by Moroccan oil, which is witnessing a significant demand across the globe. More women consumers are inclining towards hair care products due to the increased usage of heat styling tools that damage the hair. Thus, in order to prevent further damage to hair and reverse hair fall caused due to heat from styling tools, consumers are using hair care products to benefit from them.
North America Witnessed Largest Market Revenue
North America held the largest share of the global industry revenues in 2018. The United States is one of the leading markets for salon hair care market in the North American region. The consumers in North America can easily avail low-priced products from the internet, as well as cheaper products available from specialist retailers. Affordable price and the rising working population have increased the demand for blow-dry bar trend in the United States. Also, increased preference toward natural hair products among consumers is driving the market.
Competitive Landscape
Henkel AG & Co. KGaA, Procter & Gamble, L’Oréal S.A., and Unilever are some of the companies leading the hair care market. Key players are focussing on technology and increasing investment in more promotions and advertisements. The key brands are embarking on product innovation as their key strategy to increase revenue and optimize their offerings. Moreover, companies are focusing on natural products to provide proper care to hair.
Additional Benefits:
- The market estimate (ME) sheet in Excel format
- 3 months of analyst support
1 INTRODUCTION
1.1 Study Assumptions
1.2 Scope of the Study
2 RESEARCH METHODOLOGY
3 EXECUTIVE SUMMARY
4 MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Porter’s Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5 MARKET SEGMENTATION
5.1 Product Type
5.1.1 Shampoo
5.1.2 Conditioner
5.1.3 Hair Oil
5.1.4 Hair Spray
5.1.5 Other Product Types
5.2 Distribution Channel
5.2.1 Supermarket/Hypermarkets
5.2.2 Specialty Stores
5.2.3 Convenience Stores
5.2.4 Online Stores
5.2.5 Other Distribution Channels
5.3 Geography
5.3.1 North America
5.3.1.1 United States
5.3.1.2 Canada
5.3.1.3 Mexico
5.3.1.4 Rest of North America
5.3.2 Europe
5.3.2.1 Spain
5.3.2.2 United Kingdom
5.3.2.3 France
5.3.2.4 Germany
5.3.2.5 Russia
5.3.2.6 Italy
5.3.2.7 Rest of Europe
5.3.3 Asia Pacific
5.3.3.1 China
5.3.3.2 India
5.3.3.3 Japan
5.3.3.4 Australia
5.3.3.5 Rest of Asia-Pacific
5.3.4 South America
5.3.4.1 Brazil
5.3.4.2 Argentina
5.3.4.3 Rest of South America
5.3.5 Middle East and Africa
5.3.5.1 South Africa
5.3.5.2 Saudi Arabia
5.3.5.3 Rest of Middle East and Africa
6 COMPETITIVE LANDSCAPE
6.1 Most Active Companies
6.2 Most Adopted Strategies
6.3 Market Share Analysis
6.4 Company Profiles
6.4.1 Henkel AG & Co. KGaA
6.4.2 The Procter & Gamble Company
6.4.3 LOreal S.A.
6.4.4 Unilever
6.4.5 Amway
6.4.6 Coty Inc.
6.4.7 Shiseido Company, Limited
6.4.8 The Estee Lauder Companies
6.4.9 Kao Corporation
7 MARKET OPPORTUNITIES AND FUTURE TRENDS