 | • レポートコード：MRC2203A553 • 出版社/出版日：Mordor Intelligence / 2022年1月 • レポート形態：英文、PDF、70ページ • 納品方法：Eメール（受注後2-3営業日） • 産業分類：消費財 |
| Single User | ￥703,000 (USD4,750) | ▷ お問い合わせ |
| Site Licence | ￥962,000 (USD6,500) | ▷ お問い合わせ |
| Corporate License | ￥1,295,000 (USD8,750) | ▷ お問い合わせ |
• お支払方法：銀行振込（納品後、ご請求書送付）
レポート概要
| Mordor Intelligence社は、世界のつけまつげ市場について調査・分析し、イントロダクション、調査手法、エグゼクティブサマリー、市場動向、製品種類別（ストリップまつ毛、フレアラッシュ、シングルラッシュ）分析、原材料別（合成毛、人間髪の毛、動物毛＆毛皮）分析、流通チャネル別（スーパーマーケット、専門ストア、オンライン小売店、その他）分析、地域別（北米、ヨーロッパ、アジア太平洋、南米、中東・アフリカ）分析、競争状況、市場機会・将来の傾向、新型コロナウイルス感染症の影響などの項目を掲載しています。 ・イントロダクション ・調査手法 ・エグゼクティブサマリー ・市場動向 ・世界のつけまつげ市場規模：製品種類別（ストリップまつ毛、フレアラッシュ、シングルラッシュ） ・世界のつけまつげ市場規模：原材料別（合成毛、人間髪の毛、動物毛＆毛皮） ・世界のつけまつげ市場規模：流通チャネル別（スーパーマーケット、専門ストア、オンライン小売店、その他） ・世界のつけまつげ市場規模：地域別（北米、ヨーロッパ、アジア太平洋、南米、中東・アフリカ） ・競争状況（Ardell Professional、Esquido、Huda Beauty、...） ・市場機会・将来の傾向 ・新型コロナウイルス感染症の影響 |
The global false eyelashes market is expected to register a CAGR of 6.2% during the forecast period.
Driven mostly by the growing fashion industry, the false eyelashes market is likely to be more adaptive, where customizable options, along with an on-demand appeal for unique looks, may further influence the market growth.
Social media influence is one of the main factors that has led to the demand for false eyelashes globally. An added benefit that magnifies their popularity is in their application that does not require professional help from beauticians and makeup artists. Furthermore, strip false eyelashes are pre-styled and are readily available in different designs for numerous occasions.
Key Market Trends
Leading Brands Catering to Consumer Appeal
Over the past years, access to celebrity fashion products led to the rising popularity of eyelashes, wherein, false eyelashes have gone from special-occasion adornment to a must-have, everyday accessory. With such popularity, manufacturers operating in this segment have been able to adapt to the consumer needs. Thereby, the industry has developed a product that is easily accessible. Manufacturers design a variety of products that enable consumers to assist in quick and easy application. Thus, such lash extensions have become a popular choice among women. As most false eyelashes need the facility of gluing in, the arrival of magnetic lashes has further increased the product’s popularity.
In terms of innovative product development, in 2018, Ardell Professional launched its vast line of magnetic eyelashes that are likely to be available across all accessible stores in the United States, including Target, Walmart, and Walgreens. Furthermore, the presence of modern-day convenience stores has become a one-stop-shop for a wide set of categories, and brands are more likely to penetrate the market through such channels, as they are more convenient for consumers and encourage impulse purchasing decisions.
The Outreach of Social Media
Social media is, and may likely be, a part and parcel of consumer life, as consumers’ purchasing decisions are largely impacted by this platform. Thus, the fashion industry has been more profitable through such bases. Across the entire fashion industry, social media platforms virtually act as a designated place that enables consumers to interact with bloggers and build an online presence. Furthermore, the presence of influencers has been profitable for brands to sell their products.
The growth of the false eyelashes market is likely to be dominated by such platforms where fashion bloggers or certain influencers from both YouTube and Instagram regularly endorse these products and post tutorials that make it easy for consumers to try their hands on. Estée Lauder spends a significant share of around 75% of its marketing budget on such influencers.
Competitive Landscape
The global false eyelashes market is competitive in nature, with most of the companies focusing on their inorganic growth by tapping the potential in the regional market through celebrity and public figure endorsements. The rapidly growing popularity of this industry has led countries, such as China, to produce false eyelashes in massive volume, which may act as a disruptor for the growth of international brands.
Some of the key players operating in the market are Ardell Professional, Esqido, Huda Beauty, House of Lashes, and Royal Korindah.
Additional Benefits:
- The market estimate (ME) sheet in Excel format
- 3 months of analyst support
1 INTRODUCTION
1.1 Study Deliverables and Study Assumptions
1.2 Scope of the Study
2 RESEARCH METHODOLOGY
3 EXECUTIVE SUMMARY
4 MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Porter’s Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5 MARKET SEGMENTATION
5.1 By Product Type
5.1.1 Strip Lashes
5.1.2 Individual Flare Lashes
5.1.3 Individual Single Lashes
5.2 By Raw Material
5.2.1 Synthetic Hair
5.2.2 Human Hair
5.2.3 Animal Hair & Fur
5.3 By Distribution Channel
5.3.1 Supermarkets and Hypermarkets
5.3.2 Speciality Stores
5.3.3 Online Retail
5.3.4 Others
5.4 By Geography
5.4.1 North America
5.4.1.1 United States
5.4.1.2 Canada
5.4.1.3 Mexico
5.4.1.4 Rest of North America
5.4.2 Europe
5.4.2.1 United Kingdom
5.4.2.2 Germany
5.4.2.3 Spain
5.4.2.4 France
5.4.2.5 Italy
5.4.2.6 Russia
5.4.2.7 Rest of Europe
5.4.3 Asia Pacific
5.4.3.1 China
5.4.3.2 South Korea
5.4.3.3 Japan
5.4.3.4 Australia
5.4.3.5 Rest of Asia Pacific
5.4.4 South America
5.4.4.1 Brazil
5.4.4.2 Argentina
5.4.4.3 Rest of South America
5.4.5 Middle East & Africa
5.4.5.1 South Africa
5.4.5.2 Saudi Arabia
5.4.5.3 Rest of Middle East & Africa
6 COMPETITIVE LANDSCAPE
6.1 Most Active Companies
6.2 Most Adopted Strategies
6.3 Market Share Analysis
6.4 Company Profiles
6.4.1 Ardell Professional
6.4.2 Esquido
6.4.3 Huda Beauty
6.4.4 House of Lashes
6.4.5 Royal Korindah
6.4.6 Tsingtao Lashest Limited
6.4.7 Dior Lashes
6.4.8 Qingdao Elour Beauty
7 MARKET OPPORTUNITIES AND FUTURE TRENDS
8 IMPACT OF COVID-19 ON THE MARKET