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レポート概要
| 360iResearch社の当調査資料では、2021年に4,639.27百万ドルであった世界のAR（拡張現実）ヘッドセット市場規模が、2022年に6,517.26百万ドルに達し、2027年には35,927.19百万ドルまで年平均40.65%で成長すると予測しています。当書は、AR（拡張現実）ヘッドセットの世界市場について調査し、序論、調査方法、エグゼクティブサマリー、市場概要、市場インサイト、種類別（スマートフォン対応ヘッドセット、スタンドアロン型ヘッドセット、テザー付きヘッドセット）分析、用途別（消費者、企業）分析、地域別（南北アメリカ、アメリカ、カナダ、ブラジル、アジア太平洋、日本、中国、インド、韓国、台湾、ヨーロッパ/中東/アフリカ、イギリス、ドイツ、フランス、ロシア、その他）分析、競争状況など、以下の構成でまとめております。なお、当書には、Acer Inc、Apple Inc.、Avegant Corporation、Carl Zeiss AG、Dynabook Europe GmbH、Facebook Technologies, LLC、Google LLC、HMD-TECH、HP Development Company, L.P.、HTC Corporation、Kopin Corporation、Lenovo Group Limited、LG Electronics、Magic Leap, Inc.などの企業情報が含まれています。 ・序論 ・調査方法 ・エグゼクティブサマリー ・市場概要 ・市場インサイト ・世界のAR（拡張現実）ヘッドセット市場規模：種類別 - スマートフォン対応ヘッドセットの市場規模 - スタンドアロン型ヘッドセットの市場規模 - テザー付きヘッドセットの市場規模 ・世界のAR（拡張現実）ヘッドセット市場規模：用途別 - 消費者における市場規模 - 企業における市場規模 ・世界のAR（拡張現実）ヘッドセット市場規模：地域別 - 南北アメリカのAR（拡張現実）ヘッドセット市場規模 アメリカのAR（拡張現実）ヘッドセット市場規模 カナダのAR（拡張現実）ヘッドセット市場規模 ブラジルのAR（拡張現実）ヘッドセット市場規模 ... - アジア太平洋のAR（拡張現実）ヘッドセット市場規模 日本のAR（拡張現実）ヘッドセット市場規模 中国のAR（拡張現実）ヘッドセット市場規模 インドのAR（拡張現実）ヘッドセット市場規模 韓国のAR（拡張現実）ヘッドセット市場規模 台湾のAR（拡張現実）ヘッドセット市場規模 ... - ヨーロッパ/中東/アフリカのAR（拡張現実）ヘッドセット市場規模 イギリスのAR（拡張現実）ヘッドセット市場規模 ドイツのAR（拡張現実）ヘッドセット市場規模 インドのAR（拡張現実）ヘッドセット市場規模 フランスのAR（拡張現実）ヘッドセット市場規模 ロシアのAR（拡張現実）ヘッドセット市場規模 ... - その他地域のAR（拡張現実）ヘッドセット市場規模 ・競争状況 ・企業情報 |
The Global Augmented Reality Headsets Market size was estimated at USD 4,639.27 million in 2021 and expected to reach USD 6,517.26 million in 2022, and is projected to grow at a CAGR 40.65% to reach USD 35,927.19 million by 2027.
Market Statistics:
The report provides market sizing and forecast across 7 major currencies – USD, EUR, JPY, GBP, AUD, CAD, and CHF. It helps organization leaders make better decisions when currency exchange data is readily available. In this report, the years 2018 and 2020 are considered as historical years, 2021 as the base year, 2022 as the estimated year, and years from 2023 to 2027 are considered as the forecast period.
Market Segmentation & Coverage:
This research report categorizes the Augmented Reality Headsets to forecast the revenues and analyze the trends in each of the following sub-markets:
Based on Type, the market was studied across Smartphone-Enabled Headsets, Standalone Headsets, and Tethered Headsets.
Based on Application, the market was studied across Consumer and Enterprise.
Based on Region, the market was studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.
Cumulative Impact of COVID-19:
COVID-19 is an incomparable global public health emergency that has affected almost every industry, and the long-term effects are projected to impact the industry growth during the forecast period. Our ongoing research amplifies our research framework to ensure the inclusion of underlying COVID-19 issues and potential paths forward. The report delivers insights on COVID-19 considering the changes in consumer behavior and demand, purchasing patterns, re-routing of the supply chain, dynamics of current market forces, and the significant interventions of governments. The updated study provides insights, analysis, estimations, and forecasts, considering the COVID-19 impact on the market.
Cumulative Impact of 2022 Russia Ukraine Conflict:
We continuously monitor and update reports on political and economic uncertainty due to the Russian invasion of Ukraine. Negative impacts are significantly foreseen globally, especially across Eastern Europe, European Union, Eastern & Central Asia, and the United States. This contention has severely affected lives and livelihoods and represents far-reaching disruptions in trade dynamics. The potential effects of ongoing war and uncertainty in Eastern Europe are expected to have an adverse impact on the world economy, with especially long-term harsh effects on Russia.This report uncovers the impact of demand & supply, pricing variants, strategic uptake of vendors, and recommendations for Augmented Reality Headsets market considering the current update on the conflict and its global response.
Competitive Strategic Window:
The Competitive Strategic Window analyses the competitive landscape in terms of markets, applications, and geographies to help the vendor define an alignment or fit between their capabilities and opportunities for future growth prospects. It describes the optimal or favorable fit for the vendors to adopt successive merger and acquisition strategies, geography expansion, research & development, and new product introduction strategies to execute further business expansion and growth during a forecast period.
FPNV Positioning Matrix:
The FPNV Positioning Matrix evaluates and categorizes the vendors in the Augmented Reality Headsets Market based on Business Strategy (Business Growth, Industry Coverage, Financial Viability, and Channel Support) and Product Satisfaction (Value for Money, Ease of Use, Product Features, and Customer Support) that aids businesses in better decision making and understanding the competitive landscape.
Market Share Analysis:
The Market Share Analysis offers the analysis of vendors considering their contribution to the overall market. It provides the idea of its revenue generation into the overall market compared to other vendors in the space. It provides insights into how vendors are performing in terms of revenue generation and customer base compared to others. Knowing market share offers an idea of the size and competitiveness of the vendors for the base year. It reveals the market characteristics in terms of accumulation, fragmentation, dominance, and amalgamation traits.
Competitive Scenario:
The Competitive Scenario provides an outlook analysis of the various business growth strategies adopted by the vendors. The news covered in this section deliver valuable thoughts at the different stage while keeping up-to-date with the business and engage stakeholders in the economic debate. The competitive scenario represents press releases or news of the companies categorized into Merger & Acquisition, Agreement, Collaboration, & Partnership, New Product Launch & Enhancement, Investment & Funding, and Award, Recognition, & Expansion. All the news collected help vendor to understand the gaps in the marketplace and competitor’s strength and weakness thereby, providing insights to enhance product and service.
Company Usability Profiles:
The report profoundly explores the recent significant developments by the leading vendors and innovation profiles in the Global Augmented Reality Headsets Market, including Acer Inc, Apple Inc., Avegant Corporation, Carl Zeiss AG, Dynabook Europe GmbH, Facebook Technologies, LLC, Google LLC, HMD-TECH, HP Development Company, L.P., HTC Corporation, Kopin Corporation, Lenovo Group Limited, LG Electronics, Magic Leap, Inc., Microsoft Corporation, Mira Labs, Inc., NXP Semiconductors N.V., Pico Interactive, Inc., Razer Inc., RealWear, Inc, Samsung Group, Seiko Epson Corporation, Sony Corporation, and VUZIX.
The report provides insights on the following pointers:
1. Market Penetration: Provides comprehensive information on the market offered by the key players
2. Market Development: Provides in-depth information about lucrative emerging markets and analyze penetration across mature segments of the markets
3. Market Diversification: Provides detailed information about new product launches, untapped geographies, recent developments, and investments
4. Competitive Assessment & Intelligence: Provides an exhaustive assessment of market shares, strategies, products, certification, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players
5. Product Development & Innovation: Provides intelligent insights on future technologies, R&D activities, and breakthrough product developments
The report answers questions such as:
1. What is the market size and forecast of the Global Augmented Reality Headsets Market?
2. What are the inhibiting factors and impact of COVID-19 shaping the Global Augmented Reality Headsets Market during the forecast period?
3. Which are the products/segments/applications/areas to invest in over the forecast period in the Global Augmented Reality Headsets Market?
4. What is the competitive strategic window for opportunities in the Global Augmented Reality Headsets Market?
5. What are the technology trends and regulatory frameworks in the Global Augmented Reality Headsets Market?
6. What is the market share of the leading vendors in the Global Augmented Reality Headsets Market?
7. What modes and strategic moves are considered suitable for entering the Global Augmented Reality Headsets Market?
1. Preface
1.1. Objectives of the Study
1.2. Market Segmentation & Coverage
1.3. Years Considered for the Study
1.4. Currency & Pricing
1.5. Language
1.6. Limitations
1.7. Assumptions
1.8. Stakeholders
2. Research Methodology
2.1. Define: Research Objective
2.2. Determine: Research Design
2.3. Prepare: Research Instrument
2.4. Collect: Data Source
2.5. Analyze: Data Interpretation
2.6. Formulate: Data Verification
2.7. Publish: Research Report
2.8. Repeat: Report Update
3. Executive Summary
4. Market Overview
5. Market Insights
5.1. Market Dynamics
5.1.1. Drivers
5.1.1.1. Rise in demand for immersive technology and object detection among industries
5.1.1.2. Growing awareness about the applications of smart wearables and Head-mounted Displays (HMD)
5.1.1.3. Increase in investments in augmented reality (AR) technology by the industries
5.1.2. Restraints
5.1.2.1. Issues concerned with privacy and security related to AR
5.1.3. Opportunities
5.1.3.1. Emerging adoption in enterprise applications
5.1.3.2. Surge in demand from architecture, travel and tourism sector
5.1.4. Challenges
5.1.4.1. Possibilities of health impact with excessive use of AR
5.1.4.2. Difficulty in reconfiguration of applications for different platforms
5.2. Cumulative Impact of COVID-19
6. Augmented Reality Headsets Market, by Type
6.1. Introduction
6.2. Smartphone-Enabled Headsets
6.3. Standalone Headsets
6.4. Tethered Headsets
7. Augmented Reality Headsets Market, by Application
7.1. Introduction
7.2. Consumer
7.3. Enterprise
8. Americas Augmented Reality Headsets Market
8.1. Introduction
8.2. Argentina
8.3. Brazil
8.4. Canada
8.5. Mexico
8.6. United States
9. Asia-Pacific Augmented Reality Headsets Market
9.1. Introduction
9.2. Australia
9.3. China
9.4. India
9.5. Indonesia
9.6. Japan
9.7. Malaysia
9.8. Philippines
9.9. Singapore
9.10. South Korea
9.11. Taiwan
9.12. Thailand
9.13. Vietnam
10. Europe, Middle East & Africa Augmented Reality Headsets Market
10.1. Introduction
10.2. Denmark
10.3. Egypt
10.4. Finland
10.5. France
10.6. Germany
10.7. Israel
10.8. Italy
10.9. Netherlands
10.10. Nigeria
10.11. Norway
10.12. Poland
10.13. Qatar
10.14. Russia
10.15. Saudi Arabia
10.16. South Africa
10.17. Spain
10.18. Sweden
10.19. Switzerland
10.20. Turkey
10.21. United Arab Emirates
10.22. United Kingdom
11. Competitive Landscape
11.1. FPNV Positioning Matrix
11.1.1. Quadrants
11.1.2. Business Strategy
11.1.3. Product Satisfaction
11.2. Market Ranking Analysis, By Key Player
11.3. Market Share Analysis, By Key Player
11.4. Competitive Scenario
11.4.1. Merger & Acquisition
11.4.2. Agreement, Collaboration, & Partnership
11.4.3. New Product Launch & Enhancement
11.4.4. Investment & Funding
11.4.5. Award, Recognition, & Expansion
12. Company Usability Profiles
12.1. Acer Inc
12.1.1. Business Overview
12.1.2. Key Executives
12.1.3. Product & Services
12.2. Apple Inc.
12.2.1. Business Overview
12.2.2. Key Executives
12.2.3. Product & Services
12.3. Avegant Corporation
12.3.1. Business Overview
12.3.2. Key Executives
12.3.3. Product & Services
12.4. Carl Zeiss AG
12.4.1. Business Overview
12.4.2. Key Executives
12.4.3. Product & Services
12.5. Dynabook Europe GmbH
12.5.1. Business Overview
12.5.2. Key Executives
12.5.3. Product & Services
12.6. Facebook Technologies, LLC
12.6.1. Business Overview
12.6.2. Key Executives
12.6.3. Product & Services
12.7. Google LLC
12.7.1. Business Overview
12.7.2. Key Executives
12.7.3. Product & Services
12.8. HMD-TECH
12.8.1. Business Overview
12.8.2. Key Executives
12.8.3. Product & Services
12.9. HP Development Company, L.P.
12.9.1. Business Overview
12.9.2. Key Executives
12.9.3. Product & Services
12.10. HTC Corporation
12.10.1. Business Overview
12.10.2. Key Executives
12.10.3. Product & Services
12.11. Kopin Corporation
12.11.1. Business Overview
12.11.2. Key Executives
12.11.3. Product & Services
12.12. Lenovo Group Limited
12.12.1. Business Overview
12.12.2. Key Executives
12.12.3. Product & Services
12.13. LG Electronics
12.13.1. Business Overview
12.13.2. Key Executives
12.13.3. Product & Services
12.14. Magic Leap, Inc.
12.14.1. Business Overview
12.14.2. Key Executives
12.14.3. Product & Services
12.15. Microsoft Corporation
12.15.1. Business Overview
12.15.2. Key Executives
12.15.3. Product & Services
12.16. Mira Labs, Inc.
12.16.1. Business Overview
12.16.2. Key Executives
12.16.3. Product & Services
12.17. NXP Semiconductors N.V.
12.17.1. Business Overview
12.17.2. Key Executives
12.17.3. Product & Services
12.18. Pico Interactive, Inc.
12.18.1. Business Overview
12.18.2. Key Executives
12.18.3. Product & Services
12.19. Razer Inc.
12.19.1. Business Overview
12.19.2. Key Executives
12.19.3. Product & Services
12.20. RealWear, Inc
12.20.1. Business Overview
12.20.2. Key Executives
12.20.3. Product & Services
12.21. Samsung Group
12.21.1. Business Overview
12.21.2. Key Executives
12.21.3. Product & Services
12.22. Seiko Epson Corporation
12.22.1. Business Overview
12.22.2. Key Executives
12.22.3. Product & Services
12.23. Sony Corporation
12.23.1. Business Overview
12.23.2. Key Executives
12.23.3. Product & Services
12.24. VUZIX
12.24.1. Business Overview
12.24.2. Key Executives
12.24.3. Product & Services
13. Appendix
13.1. Discussion Guide
13.2. License & Pricing