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レポート概要
| Mordor Intelligence社の本調査資料では、世界のヨーグルト市場規模が、予測期間中（2023年-2028年）に平均4.8%で成長すると予測しています。本資料では、ヨーグルトの世界市場について多角的に調査し、イントロダクション、調査手法、エグゼクティブサマリー、市場動向、種類別（食べるヨーグルト、飲むヨーグルト）分析、カテゴリー別（乳使用、乳不使用）分析、フレーバー別（プレーン、フレーバー付き）分析、流通チャネル別（外食産業、スーパー/ハイパーマーケット、コンビニエンスストア、オンライン小売、その他）分析、地域別（北米、ヨーロッパ、アジア太平洋、南米、中東・アフリカ、アメリカ、カナダ、メキシコ、スペイン、イギリス、ドイツ、フランス、イタリア、ロシア、中国、日本、インド、オーストラリア、ブラジル、アルゼンチン、南アフリカ、サウジアラビア）分析、競争状況、市場機会・将来の動向など、以下の内容を記載しています。なお、参入企業情報として、General Mills Inc.、Nestle SA、Chobani LLC、Danone SA、Grupo LALA、China Mengniu Dairy Company Limited、Hain Celestial Group、Fonterra Co-operative Group、FAGE USA Dairy Industry Inc.などが含まれています。 ・イントロダクション ・調査手法 ・エグゼクティブサマリー ・市場動向 ・世界のヨーグルト市場規模：種類別 - 食べるヨーグルトの市場規模 - 飲むヨーグルトの市場規模 ・世界のヨーグルト市場規模：カテゴリー別 - 乳使用ヨーグルトの市場規模 - 乳不使用ヨーグルトの市場規模 ・世界のヨーグルト市場規模：フレーバー別 - プレーンヨーグルトにおける市場規模 - フレーバー付きヨーグルトにおける市場規模 ・世界のヨーグルト市場規模：流通チャネル別 - 外食産業チャネルの市場規模 - スーパー/ハイパーマーケットチャネルの市場規模 - コンビニエンスストアチャネルの市場規模 - オンライン小売チャネルの市場規模 - その他チャネルの市場規模 ・世界のヨーグルト市場規模：地域別 - 北米のヨーグルト市場規模 アメリカのヨーグルト市場規模 カナダのヨーグルト市場規模 メキシコのヨーグルト市場規模 … - ヨーロッパのヨーグルト市場規模 スペインのヨーグルト市場規模 イギリスのヨーグルト市場規模 ドイツのヨーグルト市場規模 … - アジア太平洋のヨーグルト市場規模 中国のヨーグルト市場規模 日本のヨーグルト市場規模 インドのヨーグルト市場規模 … - 南米のヨーグルト市場規模 ブラジルのヨーグルト市場規模 アルゼンチンのヨーグルト市場規模 … - 中東・アフリカのヨーグルト市場規模 南アフリカのヨーグルト市場規模 サウジアラビアのヨーグルト市場規模 … ・競争状況 ・市場機会・将来の動向 |
The yogurt market is projected to register a CAGR of 4.8% during the forecast period (2023 – 2028)
COVID-19 had a short-term positive impact on the retail yogurt market. As per a survey conducted by Natural Marketing Institute in May 2020, probiotic consumption witnessed an exponential surge. The survey concludes that the number of United States consumers taking probiotics increased by 66%. Among the probiotic segment, yogurt products witnessed a dynamic growth rate.
Over the medium term, the demand for yogurt is fueled by the factors like increasing awareness among people to lose weight, raising awareness about the importance of healthy food, the health benefits of the yogurt, and the availability of numerous flavors. This is making the manufacturers concentrate on developing products with innovative flavors and health benefits.
Drinking yogurt is able to ideally meet consumers’ three key product demands: health, mobility, and convenience. As a practical alternative to yogurt cups and spoons, yogurt drinks come in resealable carton packs and are provided with a convenient drinking straw, making it an ideal snack for people to have on the go. With the growing trend of veganism globally, the demand for non-dairy-based yogurt products is anticipated to grow at a faster rate in the forecast period.
Yogurt Market Trends
Growing Demand for Probiotic Food and Beverage
The high prevalence of digestive disorders drives the demand, for probiotic foods, across various consumer groups globally. Yogurt, in both spoonable and drinkable form and in different flavors, is the most preferred probiotic food. The progressive shift of consumers in the United States toward digestive health-oriented products drives the market for probiotic food products. This has led yogurt to hold a major share in the sales value of the probiotics market in the country. According to the International Probiotics Association (IPA), China accounts for nearly half of the sales revenue in the Asia-Pacific probiotic food market. Almost 90% of dairy-based probiotic food and beverage were consumed in China, and dairy-based yogurt held a prominent share driving the market.
Asia-Pacific is the Largest and Fastest-growing Market
Consumption of yogurt across the Asia-Pacific market is on the rise because of its probiotic range of products, and its ability to improve metabolism, enhance digestion, and support the immune system. Yogurt is also consumed as dessert. It is offered in varieties, such as fruit yogurt, organic yogurt, and drinkable yogurt, which are well received by the consumers. For example, yogurt products are part of the Indian food culture, and this is expected to continue in the forecast period, mainly due to its health benefits. China and Japan are among the largest markets for yogurts in the Asia-Pacific region, while Australia and India are experiencing a heightened awareness of yogurts’ health benefits, thus driving their growth.
Yogurt Market Competitor Analysis
The yogurt market is a highly competitive market, with the presence of various international players. The major players in the market are extensively focusing on providing consumers with innovative and exotic flavors while including functional benefits in each of the yogurt product categories. Danone SA, Chobani LLC, General Mills Inc., Nestlé SA, and China Mengniu Dairy Company Limited are the major players in the global yogurt market.
Additional Benefits:
- The market estimate (ME) sheet in Excel format
- 3 months of analyst support
1 INTRODUCTION
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2 RESEARCH METHODOLOGY
3 EXECUTIVE SUMMARY
4 MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Porter’s Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5 MARKET SEGMENTATION
5.1 By Type
5.1.1 Spoonable Yogurt
5.1.2 Drinkable Yogurt
5.2 By Category
5.2.1 Dairy-based Yogurt
5.2.2 Non-dairy-based Yogurt
5.3 By Flavor
5.3.1 Plain Yogurt
5.3.2 Flavored Yogurt
5.4 By Distribution Channel
5.4.1 Foodservice Channels
5.4.2 Supermarkets/Hypermarkets
5.4.3 Convenience Stores
5.4.4 Online Retail Stores
5.4.5 Other Distribution Channels
5.5 Geography
5.5.1 North America
5.5.1.1 United States
5.5.1.2 Canada
5.5.1.3 Mexico
5.5.1.4 Rest of North America
5.5.2 Europe
5.5.2.1 Spain
5.5.2.2 United Kingdom
5.5.2.3 Germany
5.5.2.4 France
5.5.2.5 Italy
5.5.2.6 Russia
5.5.2.7 Rest of Europe
5.5.3 Asia-Pacific
5.5.3.1 China
5.5.3.2 Japan
5.5.3.3 India
5.5.3.4 Australia
5.5.3.5 Rest of Asia-Pacific
5.5.4 South America
5.5.4.1 Brazil
5.5.4.2 Argentina
5.5.4.3 Rest of South America
5.5.5 Middle-East
5.5.5.1 South Africa
5.5.5.2 Saudi Arabia
5.5.5.3 Rest of Middle-East
6 COMPETITIVE LANDSCAPE
6.1 Most Active Companies
6.2 Most Adopted Strategies
6.3 Market Share Analysis
6.4 Company Profiles
6.4.1 General Mills Inc.
6.4.2 Nestle SA
6.4.3 Chobani LLC
6.4.4 Danone SA
6.4.5 Grupo LALA
6.4.6 China Mengniu Dairy Company Limited
6.4.7 Hain Celestial Group
6.4.8 Fonterra Co-operative Group
6.4.9 FAGE USA Dairy Industry Inc.
7 MARKET OPPORTUNITIES AND FUTURE TRENDS
8 IMPACT OF COVID-19 ON THE MARKET