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レポート概要
| 本調査レポートは、電動自転車のヨーロッパ市場について調査・分析した資料で、電動自転車の市場概要、動向、セグメント別市場規模、競争状況、企業情報、市場機会分析などで構成されています。 |
The Europe E-Bike market is expected to exhibit a growth rate of over 6% during the forecast period (2020 – 2025).
– Due to the increase in fuel prices, consumers are looking for cheaper alternatives that offer fuel-efficiency, high performance, and low emissions. Congestion caused to large number of vehicles on the road is creating a need for a rapid mode of transport. Consumers are becoming health conscious and are indulging in recreational activities such as cycling.
– Rapid technological development and increased innovation have increased the battery density almost by 400%. This has also led to a reduction in the cost of batteries by 73% during the last 7 years and is further expected to reduce by 53% by 2025.
– Active initiatives by government in the form of investments, formulation of strict emission laws, monetary benefits in the form of tax reduction and subsidies on electric bikes are fueling the growth in EV market share.
– Safety of riders is a major concern because electric bikes are faster than conventional bicycles. Since the market is dominated by pedelecs, riders tend to use the lanes meant for conventional bicycles and thus end up crashing into other riders and pedestrians. 102 electric bike riders lost their lives between 2014 and 2018. Lack of awareness about government programs and relatively higher maintenance cost of electric bikes are also some of the major issues that needs to be addressed.
Key Market Trends
Pedelec segment is expected to exhibit the fastest growth rate among all the segments.
An e-bike works much like a traditional bicycle, with pedals that rider must manually operate to turn the wheels. However, additional power is supplied by a battery-powered motor that mounts on the front or back wheel, depending on the type of bike.
Pedelec, an acronym for a pedal-assisted electric cycle, is an electric motor-supported bicycle. The chargeable battery-supported electric motor is intended to aid in pedaling.
Some of the benefits offered by these bikes are as follows – ease of traveling (especially long distances); best suitable for recreational activities, such as hill climbing; ease of carrying heavy loads; ensure fitness of the consumers (owing to growing health concerns among baby boomers and consumers (especially professionals)), and save money.
Moreover, the demand for e-bikes is also increasing among youth, as their lifestyle is gradually shifting toward adventure sports, such as cycling up hills. Moreover, with shifting battery manufacturing base to the emerging markets, such as China, the battery prices have declined significantly, over the past few years, thereby, resulting in reduced cost of the e-bikes and pedelecs.
Furthermore, with the consistent technological advancements, the pedelecs manufacturers are focusing on enhancing the overall user interface, by designing and developing pedelecs that can integrate with the rider’s smartphones and provide them real-time information of their speed and battery status of the pedelecs.
Europe – The Second fastest growing market
Some of the major factors driving the sales of the e-bike market are innovative characters of the product; fully integrated batteries and drives; appealing designs, as well as the use of high-quality materials. It is estimated that the European market will triple in terms of volume during the forecasted period.
In Germany, an e-bike is a preferred mode of mobility, as well as for sports and leisure, also as a clean, quiet, and space-saving alternative for city logistics, in the country. In Germany, 37% growth in sales was recorded during the first half of 2019. The half-yearly figure was nearly the same as the annual figure of 2018.
In 2018, the e-bike sales in Germany captured a 23.5% share in the total bicycle market. Out of the total e-bikes sold in Germany, 99.5% are of 250W/25Km/h models. Remaining 0.5% of the total e-bikes sold, are of speed pedelecs; the 45 km/hr models, which are type-approved, and for which, the insurance and helmet obligation applies.
Apart from Germany, countries, like France, Italy, the Netherlands, and Spain, also witnessed high demand for e-bikes. Sweden has shown trends similar to Germany and exhibited a sales growth of 53%. Belgian government is providing incentives to encourage the sales of electric bikes. Italy has reported a 290% increase in production.
Competitive Landscape
The e-bike market is an extremely fragmented market, with the major players holding a minor share in Europe. The strategies adopted by key players in the market are mergers, acquisitions, collaborations, and partnerships.
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1 INTRODUCTION
1.1 Study Assumptions
1.2 Scope of the Study
2 RESEARCH METHODOLOGY
3 EXECUTIVE SUMMARY
4 MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Porters Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5 MARKET SEGMENTATION
5.1 Propulsion Type
5.1.1 Pedal Assisted
5.1.2 Throttle Assisted (Power on demand)
5.2 Application Type
5.2.1 City/Urban
5.2.2 Trekking (E-Mountain Bikes/e-MTB)
5.2.3 Cargo
5.3 By Drive Mechanism
5.3.1 Hub Motor
5.3.2 Mid Drive
5.4 By Battery Type
5.4.1 Lithium Ion
5.4.2 Lithium Ion Polymer
5.4.3 Lead Acid
5.5 Countries
5.5.1 Germany
5.5.2 United Kingdom
5.5.3 France
5.5.4 Russia
5.5.5 Spain
5.5.6 Italy
5.5.7 Netherlands
5.5.8 Hungary
5.5.9 Austria
5.5.10 Czech Republic
6 COMPETITIVE LANDSCAPE
6.1 Vendor Market Share
6.2 Company Profiles*
6.2.1 Fritzmeier Systems GmbH & Co. Kg (M1 Sporttechnik)
6.2.2 Giant Bicycle
6.2.3 Accell Group NV
6.2.4 Merida Industries Co. Ltd.
6.2.5 Derby Cycle AG
6.2.6 Urban Arrow
6.2.7 Devron Europe
6.2.8 Italjet Srl
6.2.9 VeloSolex
6.2.10 Beistegui Hermanos
7 MARKET OPPORTUNITIES AND FUTURE TRENDS